Experience

Home Raaga

• India
• Real Estate
• 1 - 100 Employee

• Co Founder

  • Aug 2014 - Present



Joey's Pet Store

• Co-Founder

  • Jan 2016 - Dec 2018

  A product and textile designer by skill, a pet parent and animal welfare worker by passion, the online store is my tribute to our beloved kitten Joey, who left us too soon.We design and manufacture one-of-a-kind pet products that are not otherwise easily available to pet parents. Each product is a solution to everyday challenges faced by us as parents to 4 dogs and 12 cats, therefore designed to be genuinely useful, durable, and easy to maintain. Manufactured locally, with superior material, the products are practical and available to pet parents at affordable prices.Joey’s focused product range currently includes Chew Proof dog beds, Bean bags, 10 feet long Freedom leashes, Foldable tents, Handmade Anti-tick & flea soaps, and Non-profit Beds for Shelter Dogs.



BlueStone.com

• United Kingdom
• IT Services and IT Consulting

• Senior Creative Writer

  • Nov 2013 - Jul 2014

• Content Writer

  • May 2013 - Oct 2013



Amrapali Jewels

• India
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Design & Development

  • Jun 2009 - Aug 2010

  1.) End to End product Design, Development and Operations for two of the major clientsa.) Provided inputs in both design and technical aspects while ensuring production friendly, cost effective productsb.) Met clients quality standards within the given deadlines and design constraintsc.) Built good client relationship by way of addressing grievances, constant updates and follow-ups and exceeding expectationsd.)Streamlined processes by optimizing the work flow through synchronized records and timelines2.) Product Design and Development for International Fashion Weeks such as WIFW, JCK, Hong Kong Fair etc.a.) In-depth Study and analysis of global trend forecastb.) Conjuring up stories, concepts and themes in tune with the forecast to design and develop wide collection of trend setting jewelry pieces3.) Product Design and Development for Amrapali’s Indian and International retail storesa.) Enjoyed creative freedom in exploring wide range of techniques and material combinationsb.) Managed and motivated Artisans for optimum work outputc.) One such piece was worn by Hollywood actress, Jessica Lowndes, known for her role in TV series Beverly Hills and 90210, at QVC Fashion Show Sept 12, 2010 in New York City



Titan Industries

• United States
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Design Trainee

  • Dec 2008 - Apr 2009

  Graduation Project – Developed two design collections in real time for Tanishq US1.) Conducted Exhaustive market study through a.) Competitor Analysis w.r.t Price, Design, Quality, Key Players etc.b.) Consumer Behavior Analysis w.r.t Emotions, Traditions, Culture, Buying Habits, and other driving factorsc.) Primary as well as Secondary research 2.) Learnt customer centric design approach while bridging the gap between aesthetics and salability3.) Designed around specific buying cultures, consumer preferences and market limitations4.) Realized designs into product prototypes through suitable vendors



GILI India Ltd

• Internee

  • May 2008 - Jul 2008

  1.) Understood production processes in detail 2.) Exposed to Work Flow Management, Efficiency Measures, Quality Control and Process Optimization3.) Insight into Packaging, Branding, Advertising etc.4.) Recorded and documented exhaustively 1.) Understood production processes in detail 2.) Exposed to Work Flow Management, Efficiency Measures, Quality Control and Process Optimization3.) Insight into Packaging, Branding, Advertising etc.4.) Recorded and documented exhaustively