Senior Account Manager

• Mar 2020 - Present

Account Executive

• Jan 2018 - Mar 2020

-Develop strategy and write thoughtful creative briefs to bridge the client’s problem to the desired creative solution-Act as agency expert on client industry, brand standards, target audiences and competitive market-Evaluate agency creative with sharp eye, attention to detail and awareness of industry trends that may impact the success and/or perception of materials-Presents and defends creative and strategy to internal agency team as well as external client team-Work effectively and efficiently with traffic manager to manage all details of projects as they move through the agency-Prepares client estimates and scope of work documents, including for multi-component projects-Manage timelines and budgets, communicating pertinent details and adjustments with client and internal team as needed-Work with creative director and production team to coordinate and manage photo and video shoots, including production book, shoot schedule, shot list, prop and wardrobe procurement, kraft services, and client management on set-Mentor and train account coordinators and other junior staff members; assist them as they acclimate to agency workflow and expectations, and provide feedback based on their performance-Consistently deliver exceptional work under tight deadlines and budgets, while remaining calm under pressure -Proactive and self-motivated to work well independently, as well as a very personable and compassionate team player-Enthusiastic life-long learner passionate about problem solving, organization and process improvement Show less

Account Coordinator

• Aug 2015 - Jan 2018

-Worked directly with CEO, Director of Accounts and Executive Creative Director to plan and execute client work for Snap-on Tools, Grady-White Boats, Toyota Material Handling and others-Account planning and strategy development for pro-bono client ALS Association Wisconsin Chapter-Extensive experience with creating marketing and event materials — corporate trade shows, athletic events with the Milwaukee Brewers and Milwaukee Admirals, charity galas, and musical events, to name a few-Content creation and community management for client social platforms, including Facebook, Instagram, Twitter and Wix-Timeline management of projects from concept development all the way to release for distribution-Acted as liaison between client and internal team, managing expectations on both ends-Worked hand-in-hand with all departments of the agency, including creative team, print production, digital department, office administration, etc.-Lead proofreader at agency, demonstrating the attention to detail and grammar knowledge required to proof countless catalogs, sell sheets, brochures, marketing kits and much more-Played a key role in new business research, preparing documents for internal study in advance of meeting with potential new clients Show less

Public Relations/Social Media Intern

• May 2014 - Jun 2015

-Interned for 3 consecutive semesters at Ad Age’s Small Agency of the Year Midwest (2014) -Served as lead contributing ghost blogger for two client websites, covering topics including recipes, gift guides, DIY and home improvement, power equipment, lawn mower maintenance and company news -Ghost blogging efforts resulted in over 25 published posts across the Briggs & Stratton PowerSmarts Blog and the American Skillet Company Blog -Created media lists and pitched publications, secured placements in Today’s General Counsel and Wisconsin Manufacturing & Commerce Safety Zone Newsletter -Engaged in social listening and monitoring of client mentions and/or relevant news and opportunities across popular social channels and blogs -Produced competitor analysis research reports and new business briefings by request of CEO -Provided thorough and trusted editing and proofreading for written materials from all departments -Wrote and scheduled social content for clients including Sunrise Growers Smoothies, American Skillet Company and Jam Audio, as well as for Lindsay, Stone & Briggs’ social accounts -Live-tweeted LSB’s annual conference, Brandworks University, from LSB Twitter account -Created digital assets for use in conjunction with Facebook, Instagram, Twitter and Pinterest posts -Directed in-office photo shoot exclusively for Lindsay, Stone & Briggs social media use -Supported digital department by completing analytics, SEO, paid search and keyword planning projects Show less

Account Executive (Donate Life Wisconsin)

• Sep 2014 - May 2015

-Organized and initiated long-term awareness campaign with a projected 5% increase by year-end 2015 in registered organ donors on UW campus -Oversaw campaign tactics including website creation and management, social media promotion, traditional marketing (fliers and stickers), email marketing and campus event presentations -Served as client facing contact as well as main contact person between Bucky PR head executives and Donate Life account team -Was promoted in January 2015 from Account Member to Account Executive Show less

Vice President

• May 2014 - May 2015

-Coordinated and accommodated bi-weekly guest speakers for 2014-2015 academic year -Planned and booked fall semester agency tours for annual Chicago trip -Planned and booked flight, hotel, and agency tours for spring semester trip to New Orleans -Wrote original content for the Association for Women in Communications Blog -Contributed social media coverage for networking trips to Chicago, Austin, Boston and New Orleans -Assisted president in planning and administering executive board meetings and all-chapter meetings as well as delegating member tasks -Collaborated with executive board in brainstorming and planning chapter events Show less

Founding Member

• Feb 2014 - May 2014

-Was hand selected from a group of over 500 students to serve as a Founding Member of new student organization within the Communication Arts major -Worked together with a small team of students, staff and faculty to conceptualize new student organization -Created bi-laws, constitution, and member requirements -Brainstormed ideas for future events -Administered student forums -Held elections for upcoming semester's executive board -Was hand selected from a group of over 500 students to serve as a Founding Member of new student organization within the Communication Arts major -Worked together with a small team of students, staff and faculty to conceptualize new student organization -Created bi-laws, constitution, and member requirements -Brainstormed ideas for future events -Administered student forums -Held elections for upcoming semester's executive board

Public Relations Intern

• May 2013 - Aug 2013

-Coordinated guest blog posts for CEO -Spearheaded local brand awareness initiatives -Coordinated guest blog posts for CEO -Spearheaded local brand awareness initiatives

Public Relations Intern

• Jan 2013 - Jun 2013

-Secured 10 travel influencers to be interviewed for Work + Travel Interview Series -Coordinated times and wrote questions for over 15 international interviews -Contributed ghost-written blog posts by request of CEO -Served as lead community manager for owned social channels and was responsible for publishing content -Increased organic Facebook reach from 6 to 1,322 within three days and again to 2,537 within two months -Ideated and led Facebook Cover Photo Competition -Secured 10 travel influencers to be interviewed for Work + Travel Interview Series -Coordinated times and wrote questions for over 15 international interviews -Contributed ghost-written blog posts by request of CEO -Served as lead community manager for owned social channels and was responsible for publishing content -Increased organic Facebook reach from 6 to 1,322 within three days and again to 2,537 within two months -Ideated and led Facebook Cover Photo Competition