Whitney Burke

Marketing & Business Development Director at Bill Colwell Ford
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Contact Information
us****@****om
(386) 825-5501
Location
Cedar Falls, Iowa, United States, US

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5.0

/5.0
/ Based on 2 ratings
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Taylor Lubben

Whitney’s sparkling personality and huge heart proved to be a perfect fit as Vice-President of Community Involvement within the UNI AMA chapter. Whitney went above and beyond my expectations, reaching out to local businesses within the community as well as organizing and participating in almost every volunteer opportunity. She solicited donations that went towards great causes and organized events, responsibilities outside of her

Matthew Wilson

Whitney served on the AAF-UNI executive board and was an Account Executive on the award-winning Pizza Hut account team for NSAC. Whitney's ability to focus on the big picture while keeping spirits high earned her the respect and appreciation of her peers. Whitney is a problem-solver who does not shrink from a challenge, making her an amazing asset to any marketing team. She is always stepping up to take on responsibilities without being asked. Whitney has experience with user experience strategy, user experience research, in-depth consumer behavior research, content marketing, social media marketing, mobile marketing, Google Analytics, and Google AdWords. Whitney has earned my respect as an advertising professional and has my highest recommendation. Any marketing position that requires productive leadership will benefit from Whitney’s talents. She is a strong communicator who would be excellent in any client-facing role.

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Experience

    • United States
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Marketing & Business Development Director
      • Sep 2019 - Present

      ·Hire, coach, train, counsel and monitor the performance of business development and marketing coordinators in order to assure top performance. ·Work alongside department managers to develop appointment setting strategies. ·Develop and execute outbound internet and phone campaigns utilizing customer data. ·Maintain daily, weekly, and monthly sales and service forecasts and goals. ·Oversee and manage advertising budgets for sales, service, and Quick Lane departments. ·Analyze and track website data and lead source performance to determine gross ROI & decrease spend. ·Plan and implement monthly marketing campaigns based upon annual plans and budgets. Show less

Education

  • University of Northern Iowa
    Bachelor's degree, Communications/Public Relations, Interactive Digital Studies
    2012 - 2015
  • Kirkwood Community College
    Associate of Arts (A.A.), Communications/Public Relations
    2010 - 2012
  • West Hancock High School

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