Whitney Godson

Digital Marketing Specialist at Web Geeks Marketing Inc.
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Location
Dar es-Salaam, Dar es Salaam, Tanzania, TZ

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Experience

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jan 2022 - Present
    • Tanzania
    • Financial Services
    • Head Of Marketing And Communications
      • Aug 2020 - Nov 2021

      In this role, I was responsible for designing and implementing of comprehensive marketing strategy. It was my job to identify potential clients and customize a service package that would meet their specific needs. I worked closely with the social media and content marketing team to ensure we maintained strong, relevant, and timely brand messaging across all platforms. I was in charge of evaluating and reporting team progress, as well as supervising the hiring and training of new team members. I reported directly to the C.E.O, preparing and submitting regular updates from my team and clients. Show less

    • Product Manager
      • Feb 2019 - Feb 2020

      Managed client accounts and developed a new way of assessing, presenting and tracking student’s progress for better communication between teachers and teaching assistants and parents. Managed a team of 15 people from different nationalitites and oversaw the developmment of the Advanced DR Curriculum in 6 months to deliver the global perspective promised to our students. Worked with the marketing team to create, deploy and optimize effective campaigns for DR-Shanghai. This included training new team members to get familiar with the company's brand, goals and target audience. Increased sales and brand exposure by developing new programs offered by our company and sales material, to meet the fast-evolving needs of the market. Gained the ITIL Service Qualiifcation and carried out general service management in accordance with the ITIL framework Show less

    • China
    • Wellness and Fitness Services
    • Assistant Marketing Manager
      • Aug 2018 - Jun 2019

      Headed marketing team in market research and analysis for our new product, AFIT-online Collaborated with the marketing team to launch the online platform (AFIT-online) for our services, by organizing motivating online challenges, writing engaging copy, working with content and design team to create market-specific content, seeking partnerships with KOLs in the fitness industry. Currently, work remotely as a consultant to advise on marketing content development and market research analysis. Show less

    • China
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Tech Content Developer
      • Jul 2018 - Dec 2018
    • China
    • Management Consulting
    • 100 - 200 Employee
    • Financial Advisor
      • Jun 2016 - Sep 2016

      Participated in the financial modeling procedures for the K-Electric (Pakistan) and Shanghai Electric partnership deal. Prepared financial exhibits like balance sheets, income tax projections and cash flow projections. Assisted in the development of presentations to clients and potential clients Gained hands on experience working alongside Financial Advisors and the financial advisory team at large. Developed team communications and information for client meetings. Participated in the financial modeling procedures for the K-Electric (Pakistan) and Shanghai Electric partnership deal. Prepared financial exhibits like balance sheets, income tax projections and cash flow projections. Assisted in the development of presentations to clients and potential clients Gained hands on experience working alongside Financial Advisors and the financial advisory team at large. Developed team communications and information for client meetings.

Education

  • Shanghai Lixin University of Accounting and Finance
    Bachelor's degree, Business Administration and Management, General

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