Digital Strategist

• Mar 2021 - Present

Brand Manager

• Aug 2018 - Mar 2021

-Work cross-functionally with the creative team to develop a brand guide -Implement digital solutions that streamline sales and marketing processes -Craft short and long term brand strategies that target ideal prospects and retain current residents -Oversee brand awareness campaigns across digital media, PR, and partnership marketing which have increased lead generation by 80% (so far) -Create and schedule social media content calendars for Facebook and Instagram; maintain engagement on social platforms -Copywriting for any medium, whether it’s social media copy, blogs, email campaigns, or automated texts

Traffic Specialist

• Nov 2017 - Aug 2018

-Create engaging ads on platforms such as Google, Facebook, and Instagram-Monitor ongoing campaign performance and optimize for success-Guarantee strong campaign launches using keyword research and additional SEO best practices-Build consistent communication channels within the department and across the agency-Deliver campaign suggestions using analytics data to reach clients' goals

Content Specialist

• May 2017 - Jan 2018

-Building and executing social media strategies through competitive research, platform determination, benchmarking, messaging and audience identification-Content management within company websites, as well as on social media platforms-Setting up and optimizing company pages within each platform to increase the visibility of company’s social content-Create editorial platforms-Analyze social data/metrics and creating reports on those results

Project Manager

• Apr 2016 - May 2017

-Continuous client satisfaction through effective communication and protecting project timelines-Creating engaging website layout by formatting web content to fit the brand’s messaging and goals-Enriching clients’ experiences by leading monthly and individual training sessions on content management system

Writing Specialist

• Sep 2015 - Apr 2016

-Created written content with impact, moving leads down conversion funnels-Developed and posted timely posts on Facebook and Twitter-Produced and distributed press releases and gained coverage on local news channels-Connected with the public and media with effective public relations strategies

Public Relations Specialist

• Aug 2014 - Sep 2015

-Improved follower base on social media accounts and constructed monthly planners -Formatted client’s message to work with appropriate marketing materials (brochures, newsletters, etc.) -Monitored success of different keyword strategies in preparing monthly Google AdWords reports -Improved follower base on social media accounts and constructed monthly planners -Formatted client’s message to work with appropriate marketing materials (brochures, newsletters, etc.) -Monitored success of different keyword strategies in preparing monthly Google AdWords reports

Intern

• May 2014 - Aug 2014

-Writing articles for newsletters of various clients -Marketing for events -Writing articles for newsletters of various clients -Marketing for events

Intern

• Aug 2013 - Dec 2013

-Updated and maintained eleven school websites, as well as worked with social media -Drafted new layout for athletic web page -Wrote seasonal newsletter -Updated and maintained eleven school websites, as well as worked with social media -Drafted new layout for athletic web page -Wrote seasonal newsletter