Experience

plotr

• United States
• Real Estate
• 1 - 100 Employee

• Chief Operating Officer

  • Mar 2022 - Present

  The plotr team is building an automated data aggregation platform, designed to enable a faster and smarter site selection process for growing businesses. The plotr team is building an automated data aggregation platform, designed to enable a faster and smarter site selection process for growing businesses.



Ozbun Allen, LLC

• United States
• Business Consulting and Services

• Partner

  • Jun 2022 - Present



CrowdHealth

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Director of Marketing

  • Apr 2021 - Feb 2022



velofix Group of Companies

• Canada
• Wellness and Fitness Services
• 1 - 100 Employee

• Director of Marketing

  • Jul 2019 - Apr 2021



GSD&M

• United States
• Advertising Services
• 400 - 500 Employee

• Experience Strategy, Senior

  • Jun 2017 - May 2019

  • Filtering cultural & behavioral insight into creative briefs informing market campaigns + design language • Creating story driven pitches for new biz opportunities, inclusive of strategic foundation, creative execution & data driven KPI’s • Planning future seasonal initiatives with a focus on looking at the brand holistically (across every touch point) and implementing learnings from previous seasonal analytics to move the needle on key brand / product drivers. • Driving key digital experiences, e-commerce marketing planning & content optimization for Southwest Airlines.



INDUSTRY

• United States
• Design Services
• 1 - 100 Employee

• Brand + Consumer Strategy

  • Apr 2016 - Jun 2017

  • Identified insight driven trends, concepts & opportunity spaces that defined future long-term tactics for clients to initiate in the marketplace (integrated both digitally + physically). • Developed brand DNA language + visuals for clients kicking off new initiatives or going through a rebrand process (inclusive of identifying core consumer types, developing MVP’s + Tone). • Conducted global field research on consumer behaviors and key innovators then synthesized findings by building frameworks to support the greater creative concepts to be leveraged at GTM. • Crafted applicable brand personas for individuals representing the brand at large - shaped best in class "influencer" models to drive sales for key products and authentic brand affinity. • Presented full projects to upper level management in showcase style. Clients: Hewlett Packard, Nike, Red Bull



Nike

• United States
• Retail
• 700 & Above Employee

• Global Digital Brand, Nike Women

  • Jul 2014 - Apr 2016

  •Created/drove seasonal strategy by briefing, executing and recapping consumer journeys for seasonal concepts, sport moments and events. Delivered on premium brand experiences. •Architected/co-managed first global category experience of Instagram Shopping. Orchestrated a seamless journey bridging gaps between social and commerce driven experiences. •Organized and communicated seasonal strategies with multiple agencies to fuel day-to-day digital activations. Liaised between Global and Geo teams securing alignment on seasonal strategies and KPIs. •Directed and managed seasonal photo shoots from brief to delivery. Assembled cross platform/category content plans. •Strategized categorical offense POV on service offerings from Find Your Fast and Train to Be Quick programming. Generating over 1.2M impressions per each alignment point along the consumer journey.



University of Oklahoma

• United States
• Higher Education
• 700 & Above Employee

• Founder/Manager- “Sooners for N7” Event

  • Aug 2013 - Apr 2014

  •Briefed in and executed first annual N7 Field Day Event through SAAC, “Sooners for N7” from idea inception to event day participation. •Coordinated local tribes (Cherokee, Creek, Choctaw, and Chickasaw Nations) for event contribution/ participation, assembling 200 kids from tribes for a day of exercise awareness and motivational workshops. •Planned with N7 at Nike WHQ and the OU athletic department obtaining ambassador speakers along with event day packaging per each participant. Managed student-athlete volunteer population.



Nike

• United States
• Retail
• 700 & Above Employee

• Global Brand Marketing Intern, Tennis

  • Jun 2013 - Aug 2013

  •Conceptualized/created short-term and long-term nikejuniortour.com layouts increasing the mobility of click through registration traffic while enhancing brand visibility. •Reimagined and frame worked Nike+ user interface and App experience for the modern 19-year-old female, resulting in road mapping future App updates for next 18 months. •Developed competitor analysis of social media impact, refining best practice solutions for Nike Tennis. •Assembled weekly reports of online retail accounts, monitoring the usage of current assets enabling clarity and alignment from the brand to key retail account holders.