Experience

Aftermarket Performance Group

• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing Director, Automotive Division

  • Jun 2020 - Present

  • Develop marketing strategy, communication plans & road-mapping for 3 B2C and 1 B2B companies • Create and refine effective workflow processes, scheduling strategies, and communication models • Project manage to ensure deliverables remain on-brand for each storefront with unique omni-channel marketing • Create, test and execute promotions across all 4 business units • Ideation & creation of all Marketing campaigns • Direct management of Marketing team with emphasis on… Show more • Develop marketing strategy, communication plans & road-mapping for 3 B2C and 1 B2B companies • Create and refine effective workflow processes, scheduling strategies, and communication models • Project manage to ensure deliverables remain on-brand for each storefront with unique omni-channel marketing • Create, test and execute promotions across all 4 business units • Ideation & creation of all Marketing campaigns • Direct management of Marketing team with emphasis on significantly improving collaboration, communication, and efficiency • Lead cross-functional collaboration internally (e.g., sales ops, marketing) and externally (i.e., between creatives, content producers, designers, copywriters, and outside partners).

• Marketing Manager, RallySport Direct

  • May 2018 - Jun 2020

  Greater Salt Lake City Area • Monthly content planning for email, sms, social and video content production • Leverage data to develop innovative Marketing promotions and content to connect with core demographics unique to each Marketing platform • Create and enforce Marketing campaign and project scopes and timelines • Communicate promotional schedule to cross-functional business leads • Implement email best practices to grow subscriber list, increase revenue and enhance engagement metrics • Build, QA… Show more • Monthly content planning for email, sms, social and video content production • Leverage data to develop innovative Marketing promotions and content to connect with core demographics unique to each Marketing platform • Create and enforce Marketing campaign and project scopes and timelines • Communicate promotional schedule to cross-functional business leads • Implement email best practices to grow subscriber list, increase revenue and enhance engagement metrics • Build, QA and schedule email and SMS promotional blasts for 4 B2C companies within APG



AutoAnything

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Feb 2015 - Apr 2018

  •Developed and implemented AutoAnything’s B2C email strategy •Managed email database with 4.2 million subscribers •Drove customer segmentation and personalization to create relevant and memorable customer experiences that increased open and click-thru rates •Tested and optimized automated email campaigns throughout the customer lifecycle to maximize retention •Created new revenue-generating and traffic-generating email campaigns, while evolving existing to achieve improved… Show more •Developed and implemented AutoAnything’s B2C email strategy •Managed email database with 4.2 million subscribers •Drove customer segmentation and personalization to create relevant and memorable customer experiences that increased open and click-thru rates •Tested and optimized automated email campaigns throughout the customer lifecycle to maximize retention •Created new revenue-generating and traffic-generating email campaigns, while evolving existing to achieve improved performance •Leveraged consumer and sales data to identify trends within organization and channel to optimize S/R, conversion, traffic and revenue •Developed email database migration project to new ESP, including IP warm-up schedule •Monitored email deliverability and IP reputation to maintain 100% inbox placement across all critical ISPs (Return Path / Litmus) •Worked with teams across the organization including editorial, merchandising, creative and social media •Managed team of Marketing Specialists

• Email Marketing Coordinator

  • Feb 2014 - Feb 2015

  •Co-developed email channel strategy and new compelling campaigns •Responsible for providing creative briefs for marketing efforts •Managed pre-launch email set-up and build (Exact Target) •Planned, scheduled and reported for Email channel •Acted as liaison between creative, merchandising and marketing departments •Maintained and managed promotional schedules •Set-up and built homepage and email site promotions (Adobe Target)

• Multimedia Coordinator

  • May 2012 - Feb 2014

  •Responsible for all logistics of monthly photo and video shoots including sourcing vehicles, automotive parts, installers, detailers, photographers and talent •Created shot-lists based on gaps in website product assets •Acted as on-set art director to ensure consistent look & feel •Negotiated prices, contracts and work orders with third party production crews •Managed photography & videography budgets •Designed & executed SEMA trade show initiatives

• E-Commerce Copywriter

  • Oct 2009 - May 2012

  •Wrote content & coordinated product launches for over 300 web-released automotive products •Wrote & edited copy for articles, bi-yearly catalog, print-ads and 7 weekly blogs (WordPress & Joomla)



San Diego Padres

• Spectator Sports
• 500 - 600 Employee

• Event & Ballpark Operations

  • Mar 2008 - Feb 2010

  • Worked Padres home games, concerts and corporate events • Assisted food & beverage department with design & construction of event spaces • Communicated effectively with peers, supervisors, various departments and guests • Supervised distribution crews during promotion giveaways



Del Mar Fairgrounds

• Marketing/Media Intern

  • Mar 2009 - Jul 2009

  • Promoted fair through outreach events, City Council and Chamber of Commerce meetings • Produced 2009 Eco-Fashion Show as part of the Enviro Fair • Assisted in execution of television and radio spots • Designed promotional fliers for Fair events and promotions • Wrote Fairtime articles & took photos for in-house Fair newspaper



David's Bridal

• United States
• Retail
• 1 - 100 Employee

• Guest Service Representative

  • Aug 2008 - Mar 2009

  • Set alterations appointments for bridal parties • Effectively resolved customer dissatisfaction & relieved stress • Worked side-by-side bridal sales and alterations specialists to gain industry knowledge



Cathedral Catholic High School

• United States
• Primary and Secondary Education
• 100 - 200 Employee

• Assistant Dance Coach

  • Mar 2006 - May 2008

  • Supervised 22 dancers in rehearsals, performances and competitions • Created original choreography and visualized innovative weekly routines • Co-produced two annual Dance Concerts • Assisted in planning three annual award banquets