Experience

Asia Sports Tech

• China
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Coordinator

  • Jun 2021 - Present

  -Work closely with the co-founders to develop marketing & communication strategies to highlight the company's mission, vision and purpose -Leverage thought leadership strategy to help the co-founders to develop a compelling & credible personal brand-Create content including articles, website content, infographics and social media copy-Launched the company’s first newsletter that highlights industry trends, recent funding and M&A activities, reaching thousands of readers including startup founders, investors and C-suite executives of leading sports, fitness and gaming organizations -Facilitate marketing partnerships to increase both local and global exposure with the aim of building the company’s brand and driving business growth-Assist in the definition / articulation of the company’s business value proposition development



TEDxTinHauWomen

• Hong Kong
• Think Tanks
• 1 - 100 Employee

• Partnership Team - Partner Liaison

  • Jun 2022 - Present



Six Degrees PR HK

• Hong Kong
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • May 2019 - Jun 2021

  -Clientele included: Nike, Rosewood Hotel Group etc.-Analyze market landscape by conducting research & competitive analysis, identifying market trends and business opportunities for clients -Deliver media relations strategies by building relationships with key media outlets, handling incoming media requests and proactive pitches-Create and translate press materials-Monitor media coverage, deliver post-campaign analytics reports on traditional and social media coverage; reporting on traffic, engagement, follower figures, trends and impact-Initiate projects strategies & frameworks, brainstorm fresh ideas and proposed potential influencers for multi-channel PR campaigns



Sun Hung Kai Properties Limited

• Hong Kong
• Real Estate
• 700 & Above Employee

• Corporate Communications Assistant

  • Oct 2018 - Apr 2019

  -Supported the media team in daily operations and administrative duties, including collating daily news clipping reports, updating press release agenda, and maintaining the media contact database of 500+ press regularly-Assisted the manager in proofreading and editing the copy of press materials, such as press releases and advertorials-Compiled 5+ incidental media coverage reports on the company’s exposure on various local and regional media outlets, contributing to the establishment of the company’s brand image-Handled 10+ media enquiries on corporate-related issues, including land acquisitions and apartment inspections, enhancing problem-solving and communication abilities-Assisted the manager in pre-event coordination for the Interim Results Announcement and media tours; liaised with related parties to ensure smooth planning and execution of the events