Whitney Brown
Senior Product Marketing Manager at ACS Technologies- Claim this Profile
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Bio
Credentials
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Pragmatic Marketing V
Pragmatic MarketingMay, 2018- Nov, 2024
Experience
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ACS Technologies
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United States
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Software Development
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700 & Above Employee
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Senior Product Marketing Manager
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Oct 2019 - Present
Manager of the product marketing team with ownership of all solutions in ACS Technologies' portfolio. Primary responsibilities include go-to-market, sales enablement, competitive intelligence, sales promotions, campaign strategy and collateral, and development of product marketing team members.
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Product Marketing Manager
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Sep 2017 - Oct 2019
Manage three product lines including go to market, sales enablement, campaign strategy, sales promotions, and retention initiatives. Revamped sales promotion program, resulting in a 32% increase in ARR YOY and represented 30% of units sold. Created segmentation, ownership, and outreach strategy to migrate clients from a legacy solution to a SAAS product, retaining over $1.1M ARR . Implemented lifecycle marketing for existing clients, exceeding budget for products included by 48% Show less
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Blackbaud
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United States
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Software Development
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700 & Above Employee
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Product Marketing Manager
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2016 - 2017
Responsible for accelerating migrations from legacy solutions to newer platforms including establishing offers, creating collateral, managing demand generation and special events, and providing sales enablement• Generated $7.4M in bookings and secured $1.7M in recurring revenue• Increase the pace of migrations by 200% with the launch of custom offers• Engaged one-third of the target market with tailored messaging which garnered an average open rate of 84%
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Associate Product Marketing Manager
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2014 - 2016
Responsible for increasing Online Express units, bookings, and payment processing revenue including creating offers to migrate clients from legacy solutions, providing ongoing sales training and support, hosting webinars, and generating references• Increased bookings by $10M and number of clients by 500% • Grew payments revenue by 110%• Saved $20K/408 professional services hours by offering Online Express to clients who had recently purchased NetCommunity Spark, a solution with a higher cost per customer and requires professional services resources to implement Show less
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Channel Market Manager
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2012 - 2014
Owned Customer Success and Migration marketing for existing general markets customers, including renewal reminders, migration efforts, and value-add campaigns • Launched the company’s first email renewal reminders which were sent to over 40,000 clients and had an average open rate of 60%• Led the end of support campaign for NetSolutions, which resulted in retaining and migrating 530 clients to newer solutions
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Launch Manager I & II
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2009 - 2012
Managed Early Adopter Programs and led internal launches of new products and significant releases • Launched Blackbaud Merchant Services, which now has over 11,000 clients and has generated $21M in revenue since it’s release• Launched the company’s first mobile app for the Raiser’s Edge
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Product and Release Lead
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2008 - 2009
Led cross-functional teams through the internal readiness process for releases of existing offerings and worked with clients to validate functionality prior to general release• Managed releases and beta programs for 5 product lines• Led the release of the company’s PCI-PADSS versions that affected over 9,000 clients
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Customer Support Specialist & Analyst
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2006 - 2008
Provided customer support for Financial Edge and Student Billing, and served as senior resource and mentor for junior customer support analysts
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Education
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2005 - 2007
University of Phoenix
Master's degree, Business Administration & Marketing -
2000 - 2004
University of North Carolina at Greensboro
Bachelor of Arts, Business Administration
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