Whitman Littlefield
Managing Editor, Digital at The Providence Journal- Claim this Profile
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Bio
Credentials
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Google Adwords
GoogleNov, 2015- Oct, 2024 -
Google Adwords Sales Certified
GoogleJan, 2015- Oct, 2024
Experience
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The Providence Journal
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United States
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Newspaper Publishing
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100 - 200 Employee
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Managing Editor, Digital
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Jul 2022 - Present
- Responsible for the content and digital strategy of providencejournal.com. - Managing a team of producers, editors, and reporters who use digital tools and engagement strategies to quickly identify opportunities that drive customers deeper into a subscription funnel, generate pageviews, subscriptions, and re-engage subscribers. - Developing and strengthening key content areas that drive subscription growth and retention of core customers. - Constantly re-evaluating workflow… Show more - Responsible for the content and digital strategy of providencejournal.com. - Managing a team of producers, editors, and reporters who use digital tools and engagement strategies to quickly identify opportunities that drive customers deeper into a subscription funnel, generate pageviews, subscriptions, and re-engage subscribers. - Developing and strengthening key content areas that drive subscription growth and retention of core customers. - Constantly re-evaluating workflow, content success, and analytics in the newsroom to identify opportunities for growth - both from an audience perspective and to advance journalists’ digital skills. - Plan, edit, and publish content, directing the newsroom day-to-day to meet KPI and hit YOY goals. - Planned, organized, and implemented Rhode Island election coverage including debates, and building real-time digital reporting tools.
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Digital Editor
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Jan 2019 - Present
- Responsible for all digital platforms providencejournal.com has to offer. - Editing, online posting of stories, creating social media posts promoting content and supporting other editors as needed. - Monitored and maintained web traffic and plans to meet quarterly yearly web traffic goals. - Plan, refine, and shape content to reach successful audiences online using social media, SEO, content marketing, newsletters as well as our native platforms. - Drive customers deeper into the… Show more - Responsible for all digital platforms providencejournal.com has to offer. - Editing, online posting of stories, creating social media posts promoting content and supporting other editors as needed. - Monitored and maintained web traffic and plans to meet quarterly yearly web traffic goals. - Plan, refine, and shape content to reach successful audiences online using social media, SEO, content marketing, newsletters as well as our native platforms. - Drive customers deeper into the subscription funnel with a mixture of marketing, retargeting, content specialization and outreach. - Troubleshoot and resolve any content or technical issues with providencejournal.com - Managed and oversee digital staff as well as reporters for the Providence Journal
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Assistant Managing Editor of Social Media and Innovation
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May 2016 - Dec 2019
- Oversee and manage all social media channels for the Providence Journal. Develop and execute a clear strategy aimed at driving web traffic, converting readers to website subscribers. - Work closely with journalists and content editors to make sure all stories are designed to attract online readers; each story has a clear social media plan, digital layers, and visual elements. - Manage and direct two beat reporters, tasked with covering the environment and Cranston/Warwick R.I. -… Show more - Oversee and manage all social media channels for the Providence Journal. Develop and execute a clear strategy aimed at driving web traffic, converting readers to website subscribers. - Work closely with journalists and content editors to make sure all stories are designed to attract online readers; each story has a clear social media plan, digital layers, and visual elements. - Manage and direct two beat reporters, tasked with covering the environment and Cranston/Warwick R.I. - Work with other top editors to direct and shape the reporting, policy, and strategy of the newspaper. - Develop, launch, and train staff on audio efforts; including podcasts, on demand audio, and pre-recorded interviews.
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Interim Digital Editor
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Aug 2017 - Dec 2017
- Responsible for all digital offerings providencejournal.com has to offer. - Launched a daily ‘Top Stories’ email newsletter and began building a subscriber base. - Monitored and maintained web traffic. - Troubleshoot and resolve any content or technical issues with providencejournal.com - Managed and oversaw a staff of five.
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Digital Sales Associate
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Mar 2016 - Jun 2016
- Team leader for all digital optimizers. - Developed and facilitated a rich understanding of our clients’ businesses in order to create ad campaigns that utilize a multi-platform approach. - Gathered incoming projects, proposals, scheduling, client meetings, and delegated tasks to appropriate departments. Provided relief for sales staff. - Developed a pro-active schedule for Optimizers and Sales Staff to contact Propel and ProvidenceJournal.com customers with reporting, suggestions,… Show more - Team leader for all digital optimizers. - Developed and facilitated a rich understanding of our clients’ businesses in order to create ad campaigns that utilize a multi-platform approach. - Gathered incoming projects, proposals, scheduling, client meetings, and delegated tasks to appropriate departments. Provided relief for sales staff. - Developed a pro-active schedule for Optimizers and Sales Staff to contact Propel and ProvidenceJournal.com customers with reporting, suggestions, and up selling. - Utilized digital analytics, data, and reporting software to make informed decisions for various clients across social media, search engine marketing, search engine optimization, targeted display advertising, and ProvidenceJournal.com.
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Digital Optimizer
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Nov 2014 - Feb 2016
Working in the Digital Sales Division, I structure content, ad campaigns, and monitor traffic to ensure peak performance. Simultaneously, I work with in the house local and national sales departments as well as outside ad agency to provide Search Engine Optimization, Search Engine Marketing, On-Target Display Advertising, Re-targeting, Mobile and Responsive Website Design, Logo Design, Call Tracking, Social Media, and Reputation Monitoring to a host of potential clients.
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Freelance Writer
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2009 - 2011
I researched and wrote daily content for business, arts and entertainment, features sections as well as several columns and filler material.
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Reporter
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May 2008 - Aug 2010
I researched and wrote daily content for business, arts and entertainment, features sections as well as several columns and filler material. I also learned to change gears rapidly and keep several projects in the air at once. I also received two Associated Press awards for spot reporting and arts and entertainment.
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Farm Hand
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2003 - 2008
I worked independently and in teams on a variety of projects and traditional day to day jobs around the dairy farm. I was required to have a strong understanding of the task at hand in order to facilitate and provide support without instruction on task ranging from mechanical work to impromptu surgery. This job taught me the true value of hard work and the adage, "The day's not done till the work is over." I worked independently and in teams on a variety of projects and traditional day to day jobs around the dairy farm. I was required to have a strong understanding of the task at hand in order to facilitate and provide support without instruction on task ranging from mechanical work to impromptu surgery. This job taught me the true value of hard work and the adage, "The day's not done till the work is over."
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Education
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2013 - 2014
Syracuse University
Master's degree, New Media Management -
2007 - 2011
Hobart and William Smith Colleges
Bachelor of Arts (B.A.), Double Major in English and American Studies
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