Experience

Creative Stack Ltd

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Managing Director

  • Nov 2015 - Present

  Your Idea, Delivered. Scalable Technology Delivery Partner For Creative Firms, Startups and Scale Ups. Your Idea, Delivered. Scalable Technology Delivery Partner For Creative Firms, Startups and Scale Ups.



BrandUP Interactive

• Romania
• Information Technology & Services
• 1 - 100 Employee

• Business Developer

  • Jan 2015 - May 2016

  Bridging the gap between UK and Romania with a single goal: To develop and maintain long term business relationships and strategic partnerships with UK entities for creative and software related goods and services. If you are currently short on resources and have a project big or small that is waiting in the pipeline, I invite you to get in touch to find out more about how we can help you reach your goal.

• Account Manager & UX Director

  • Jan 2014 - Dec 2014

  - Softehnica: Rebranding of the group to ELISO (Essential Life Solutions) with three divisions ELISO Industrial (industrial sector), ELISO personal (consumer sector) and ELISO Medical (medical sector). Account Manager, Established Visual Identity for group and its three divisions, UX and Creative Director, Media Management. Responsible for entire project. - Brico Depot: New in the Romanian Market, BrandUP developed and managed their entire digital presence. I helped ideat a forward… Show more - Softehnica: Rebranding of the group to ELISO (Essential Life Solutions) with three divisions ELISO Industrial (industrial sector), ELISO personal (consumer sector) and ELISO Medical (medical sector). Account Manager, Established Visual Identity for group and its three divisions, UX and Creative Director, Media Management. Responsible for entire project. - Brico Depot: New in the Romanian Market, BrandUP developed and managed their entire digital presence. I helped ideat a forward thinking custom front-end solution for Brico Depot and helped implement a more iterative design approach inspired by Brad Frost’s Atomic Design within the design and development team. UX Direction and consulted Creative,Technology and Marketing departments. - Lidl Recipes site and native applications - Redesigned, developed new features and enhanced user experience for a platform which engages Lidl Romania’s community to drive food product sales offline resulting in over 500 user submitted recipes, 80, 000 recipes downloaded, over 300,000 recipes shared and 6000 website unique accounts created in 3 months. Product Owner, Creative and UX Direction, Project Management, New feature development and specification definition Awarded 3rd place for Best Utility Webstock 2013 & Best Web Design nomination Internetics 2014 Case Study: https://www.youtube.com/watch?v=wx7aLtQLCYY - Fazz’s - Rebranded, developed and launched a high end Bengali restaurant “Fazz’s” in Bucharest. Responsible for the entire project life cycle from inception to launch including: Project Lead, Brand strategy, Marketing Strategy, Branding including online, Creative direction, UX Direction, Account Manager and launch event organizer

• UX Director

  • Oct 2012 - Dec 2013

  - Lidl (top level private corporate event) - High profile client, even higher profile project for our client, and only 2 week deadline. Product owner responsible for conceptualising and developing two integrated tablet applications using NFC (Near field communication) and AR (Augmented Reality) technology including on-site installations managing in-house and cross border teams. Project lead, User Experience, Creative Director, Product Owner and Project Management - Corporate office… Show more - Lidl (top level private corporate event) - High profile client, even higher profile project for our client, and only 2 week deadline. Product owner responsible for conceptualising and developing two integrated tablet applications using NFC (Near field communication) and AR (Augmented Reality) technology including on-site installations managing in-house and cross border teams. Project lead, User Experience, Creative Director, Product Owner and Project Management - Corporate office solutions - Leveraged COS leadership in the Romanian office furniture market and solidified their online presence as a design-led thought led leader for integrated office solutions through innovative UX. Responsible for Account Management, Project Lead, Digital Branding, User Experience Director, Creative Director Received special award for Best Web Design Internetics, 2013 Case study: http://brandup.ro/casestudy/cos/, https://www.youtube.com/watch?v=v0t-_fgClmg - Callpoint-group powered by TELUS (Now TELUS International Europe) - Conceived the new and transitional brand Identity and digital presence including a managing second rebranding phase as Callpoint-group became part of the TELUS family. Responsibilities included Account Management, Branding & Visual Identity, User Experience Director, Creative lead Best web design nomination Internetics, 2013 Case study: http://brandup.ro/casestudy/callpoint/, https://www.youtube.com/watch?v=kJOjzYWTTpM - Caroli Foods Group (CFG) - Refreshed CFG’s online image to reflect status as leader of the Romanian cold-cuts market and reconnect with audience: Responsible for User Experience, Competitive Analysis and Design Benchmarking Best web design nomination Internetics, 2013


Pace capital ventures
• United Kingdom
• Investment Banking
• Project Manager

  • Feb 2007 - Aug 2007