Experience

Access Corporate Group

• Australia
• Manufacturing
• 100 - 200 Employee

• Growth Director, South East Asia

  • Nov 2022 - Present

  To strategize and lead the launch and growth of the Group's brands in the SEA region. Manage the region's reseller team in bringing high quality wellness and beauty products as solution for a better life for consumers in the region To strategize and lead the launch and growth of the Group's brands in the SEA region. Manage the region's reseller team in bringing high quality wellness and beauty products as solution for a better life for consumers in the region



Ross Digital

• Singapore
• IT Services and IT Consulting
• 1 - 100 Employee

• VP, Sales & Marketing

  • May 2021 - Oct 2022

  Worked on the commercialization of Ross Digital's robotic solutions and roll out. Worked on the commercialization of Ross Digital's robotic solutions and roll out.



Skin Inc, Skin Supplement Bar

• United States
• Retail
• 1 - 100 Employee

• Global Growth Director

  • Nov 2019 - Oct 2020

  Responsible for the global expansion of the brand and growth of the retail and ecommerce business Responsible for the global expansion of the brand and growth of the retail and ecommerce business



Crabtree & Evelyn

• United Kingdom
• Personal Care Product Manufacturing
• 200 - 300 Employee

• Regional Head

  • Mar 2015 - Mar 2019

  Took charge Crabtree & Evelyn's retail and ecommerce business in the region. Managed sales, marketing, finance, supply chain and HR function. Took charge Crabtree & Evelyn's retail and ecommerce business in the region. Managed sales, marketing, finance, supply chain and HR function.



SUTL Group of Companies

• Singapore
• Retail
• 1 - 100 Employee

• General Manager (Group Retail)

  • 2011 - Feb 2015

  Head of the retail division at SUTL - Nike's key retail partner in Singapore. Grew the business by more than 1.5 times and opened Nike's Singapore flagship store. In addition to managing the P&L of Nike, also managed nydc cafe and Footworks Head of the retail division at SUTL - Nike's key retail partner in Singapore. Grew the business by more than 1.5 times and opened Nike's Singapore flagship store. In addition to managing the P&L of Nike, also managed nydc cafe and Footworks



Chihiro Cosmetics

• Founder

  • 2009 - 2011

  Established and operated an online and retail business that manufactured and sold Korean cosmetics under the brand "HANA. "HANA" brand" of BB cream was the first Korean BB cream to be listed at Singapore Changi Airport and Resort World Sentosa within the first year of business and become the top selling BB cream. Established and operated an online and retail business that manufactured and sold Korean cosmetics under the brand "HANA. "HANA" brand" of BB cream was the first Korean BB cream to be listed at Singapore Changi Airport and Resort World Sentosa within the first year of business and become the top selling BB cream.



Molton Brown

• United Kingdom
• Personal Care Product Manufacturing
• 300 - 400 Employee

• General Manager

  • 2004 - 2006

  Pioneered the launch of Molton Brown in Asia Pacific region. Strategized GTM plan and in 2 years, opened 12 locations across 5 countries including the flagship store at Raffles Hotel. Pioneered the launch of Molton Brown in Asia Pacific region. Strategized GTM plan and in 2 years, opened 12 locations across 5 countries including the flagship store at Raffles Hotel.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Area Manager (SEA)

  • 2001 - 2004

  Responsible for the P&L and the management of distributors and travel retailers in Singapore, Hong Kong, Taiwan, Malaysia, Thailand, Indonesia and Philippines. Led the respective domestic market Brand Managers in the execution of product launches, promotion calendar and other marketing activities Responsible for the P&L and the management of distributors and travel retailers in Singapore, Hong Kong, Taiwan, Malaysia, Thailand, Indonesia and Philippines. Led the respective domestic market Brand Managers in the execution of product launches, promotion calendar and other marketing activities



Sanofi

• France
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Area Manager (YSL Travel Retail, SEA)

  • 1998 - 2000

  Key Account Manager for YSL’s global relationship with DFS. Accountable for sales and profitability target at DFS stores located in Singapore, Hong Kong, Taiwan, Indonesia, Hawaii, Guam and Saipan. Worked with regional marketing team to launch DFS-exclusive product pack catered specifically to the Japanese tourists. Key Account Manager for YSL’s global relationship with DFS. Accountable for sales and profitability target at DFS stores located in Singapore, Hong Kong, Taiwan, Indonesia, Hawaii, Guam and Saipan. Worked with regional marketing team to launch DFS-exclusive product pack catered specifically to the Japanese tourists.