Experience

Master Kong Holdings Co. Ltd.

• Spain
• Food & Beverages
• 1 - 100 Employee

• Marketing Mangement Trainee

  • Jul 2018 - Present

  Marketing Tainee (work rotation) EC Channel：（from 2019.4） --Operated series of promotion on Zhenhuixuan platform, through methods such as lucky drawing, credit exchange, combination products and flashview, in order to raise per customer transition, increase exposure and acceptance of new products. Raised sales volume of new products 3 times than March. --Cooperated with Tmall store accounts, plan routine promotions and followed up with the operation. Marketing Operation：（2018.10-2019.3） -- Designed innovative copywriting stickers for campus exam season. Launched in Education Supermarket channel, with a rate of coverage of 76% and a raise of sales volume of 8%. --Family cooking activity based on cooperation with Family Sport Carnival. Designed interaction games to promote the idea combining sports with our products, and create scene of consumption. Promoting new products as well as brand image. With a participation rate of participation of 24.7%. --Operated online promotion on Zhifubao-Koubei channel for new products: A 3-yuan discount coupon promoted in Haode-Kedi system, in order to increase the acceptance of new products and accurately discover target consumer. 35,000 discount coupons made sales volume of 20,000 products (10,000 yuan), an ROI of 20% and an increase of 24.6 times than the week before. --Designed innovative stage set and interactive games for event on March 8th, Queen’s Day, to promote branding image and product positioning. Cooperated with advertising agency with designing and production. Arrange the preparation of activity by managing executing agency. Show less



BIC

• France
• Manufacturing
• 700 & Above Employee

• Branding Intern

  • Jan 2018 - Mar 2018

  Responsible to the running of shaver, lighter and stationery. Communicated with sales colleagues for monthly sales data. Collected material for the design of co-branding lighter and the official T-mall store, and make suggestions. Designed online consumer questionnaire for the product lighter-case. Follow up with daily processes of product warehousing, PO, payment, sampling, etc. Updated CN official page. Responsible to the running of shaver, lighter and stationery. Communicated with sales colleagues for monthly sales data. Collected material for the design of co-branding lighter and the official T-mall store, and make suggestions. Designed online consumer questionnaire for the product lighter-case. Follow up with daily processes of product warehousing, PO, payment, sampling, etc. Updated CN official page.



Henkel

• Germany
• Manufacturing
• 700 & Above Employee

• Branding Intern

  • Jul 2017 - Nov 2017

  Responsible to 8 imported body-care and hair-care brands including Barnagen, Theramed, Seborin, Haiermian, etc. Coordinated with agencies and colleagues from several departments, independently followed up with the complete launching processes of 6 SKU, 2 stickers, 4 POSM, of Haiermian products, including design-production-warehousing. Follow up with process of registration and customs clearance for imported products. Coordinated with agency for CN label, quality test of imported products, and with colleagues for repackaging process; Published weekly Wechat & Weibo articles, BBS & QA articles by coordinating with PR agency. Responsible to meeting organization and meeting minutes; Follow up with daily processes of PO, payment, sampling etc. Show less



Dalian Oriental Vision Cultural Communication Comapany

• Dalian

• Planning Assistant/Translator

  • Dec 2015 - Jun 2016

  Made research for the market and competitors for customers. Make suggestions and proposals for customer companies. Wrote and translated articles for EN-CN magazine Focus on Dalian and Wechat platform; Be responsible to translation and interpretation of general meetings and interviews of British chief editor. Made research for the market and competitors for customers. Make suggestions and proposals for customer companies. Wrote and translated articles for EN-CN magazine Focus on Dalian and Wechat platform; Be responsible to translation and interpretation of general meetings and interviews of British chief editor.