Experience

McGRAW - A Growth Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Operating Officer

  • Aug 2023 - Present

  As a dedicated executive, I am committed to fostering growth and enhancing profitability within the organization. In this role, I not only continue to manage my current responsibilities but also take on the strategic responsibility of overseeing and fine-tuning revenue-generating initiatives across the company. My expertise encompasses a comprehensive range of functions, including streamlining operations, enhancing product and service offerings, and ensuring seamless customer… Show more As a dedicated executive, I am committed to fostering growth and enhancing profitability within the organization. In this role, I not only continue to manage my current responsibilities but also take on the strategic responsibility of overseeing and fine-tuning revenue-generating initiatives across the company. My expertise encompasses a comprehensive range of functions, including streamlining operations, enhancing product and service offerings, and ensuring seamless customer experiences. With a keen eye for optimization, I am entrusted with optimizing the performance of existing products and services while spearheading the expansion of new revenue streams. I drive these initiatives by closely collaborating with cross-functional teams in marketing, sales, pricing, and customer support. I am resolute in my commitment to shaping effective strategies that maximize revenue growth and amplify pipeline expansion. My strategic vision is underscored by a holistic approach that combines innovative thinking with operational precision. Through my leadership, the company not only achieves revenue goals but also thrives in a dynamic business landscape.

• Marketing Director

  • Oct 2021 - Aug 2023

  - Oversaw the development and execution of comprehensive marketing strategies and campaigns to enhance brand visibility, generate leads, and increase conversion rates. - Collaborated with cross-functional teams, including sales and design to ensure alignment and consistency across all marketing initiatives. - Conducted market research and competitive analysis to identify new opportunities, target markets, and industry trends, enabling the development of innovative marketing… Show more - Oversaw the development and execution of comprehensive marketing strategies and campaigns to enhance brand visibility, generate leads, and increase conversion rates. - Collaborated with cross-functional teams, including sales and design to ensure alignment and consistency across all marketing initiatives. - Conducted market research and competitive analysis to identify new opportunities, target markets, and industry trends, enabling the development of innovative marketing strategies. - Developed and managed the marketing budget, allocating resources effectively to achieve maximum impact and ROI. - Monitored and analyzed key performance indicators (KPIs), such as website traffic, lead generation, and conversion rates, to measure campaign effectiveness and make data-driven optimizations. - Leveraged a deep understanding of customer personas and journey mapping to create compelling content and messaging that resonated with target audiences at each stage of the sales funnel. - Managed and coordinated the production of various marketing collateral, including website content, blog posts, whitepapers, videos, infographics, and social media content. - Implemented and optimized lead nurturing campaigns, utilizing marketing automation tools to deliver personalized and timely communications to prospects and customers. - Stayed up to date with the latest industry trends and emerging marketing technologies, evaluating their potential impact and recommending their implementation where relevant. - Fostered strong relationships with external agencies, vendors, and partners, ensuring seamless execution of collaborative marketing initiatives. - Provided mentorship, guidance, and professional development opportunities to the marketing team, fostering a high-performance culture and promoting individual growth. - Utilized expertise as a certified Gold HubSpot Partner and drove successful implementation and optimization of HubSpot marketing automation software for clients.



Parallel

• United States
• Wellness and Fitness Services
• 200 - 300 Employee

• Store Manager

  • Mar 2020 - Oct 2021

  • Second promotion within one year to Store Manager and during the COVID-19 pandemic • Increased store’s sales trends by over 30% - from $2.5 million to $3.2 million. • Sustained 9% Payroll threshold • Won top sales competition for the Tampa Bay Area in the month of April out of 7 stores • Maintained 10% sales increases MoM • Developed my staff through professional observations and coached to correct behaviors • Executed internal incentives to promote sales centric mindsets… Show more • Second promotion within one year to Store Manager and during the COVID-19 pandemic • Increased store’s sales trends by over 30% - from $2.5 million to $3.2 million. • Sustained 9% Payroll threshold • Won top sales competition for the Tampa Bay Area in the month of April out of 7 stores • Maintained 10% sales increases MoM • Developed my staff through professional observations and coached to correct behaviors • Executed internal incentives to promote sales centric mindsets to increase our bottom line and cater to the customer’s needs • Drove the growth and KPI’s of our store through customer engagement and inventory management • Kept the center and staff in compliance with Department of Health regulations

• Assistant Store Manager Operations

  • Oct 2019 - Mar 2020

  • Implemented new opening and closing procedures which streamlined those processes • Reorganized inventory and stock controls • Created a Google Review Project to drive customer service • Developed my staff through professional observations and coached to correct behaviors • Executed internal incentives to promote sales centric mindsets to increase bottom line and cater to the customer’s needs • Drove growth and store's KPI’s through customer engagement and inventory… Show more • Implemented new opening and closing procedures which streamlined those processes • Reorganized inventory and stock controls • Created a Google Review Project to drive customer service • Developed my staff through professional observations and coached to correct behaviors • Executed internal incentives to promote sales centric mindsets to increase bottom line and cater to the customer’s needs • Drove growth and store's KPI’s through customer engagement and inventory management • Maintained compliance with the Department of Health regulations

• Sales Team Lead

  • Mar 2019 - Oct 2019

  • Trained on Florida’s medical cannabis industry rules and regulations • Worked closely with our company’s delivery team to maximize internal communication • Created an Employee of the Month program • Engaged entire district for Hurricane Dorian Relief supplies • Team Lead supervising 9 employees



McGRAW - A Growth Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Manager

  • Jan 2016 - Mar 2019

  • Develop , measure and monitor benchmarks and impact of social media programs using social media analytics, and dashboards, ensuring success for each media presence. • Spearheaded successful promotions and campaigns on Facebook, Twitter, and Linkedin, ultimately increasing following by over 1,000+. • Monitored and maintained online presence of company’s brand and engaged with users, strengthening customer relationships. • Managed social media planning for execution of marketing… Show more • Develop , measure and monitor benchmarks and impact of social media programs using social media analytics, and dashboards, ensuring success for each media presence. • Spearheaded successful promotions and campaigns on Facebook, Twitter, and Linkedin, ultimately increasing following by over 1,000+. • Monitored and maintained online presence of company’s brand and engaged with users, strengthening customer relationships. • Managed social media planning for execution of marketing strategies and community engagement. • Effectively built a multiple company websites and presence under the McGRP Holdings Show less • Develop , measure and monitor benchmarks and impact of social media programs using social media analytics, and dashboards, ensuring success for each media presence. • Spearheaded successful promotions and campaigns on Facebook, Twitter, and Linkedin, ultimately increasing following by over 1,000+. • Monitored and maintained online presence of company’s brand and engaged with users, strengthening customer relationships. • Managed social media planning for execution of marketing… Show more • Develop , measure and monitor benchmarks and impact of social media programs using social media analytics, and dashboards, ensuring success for each media presence. • Spearheaded successful promotions and campaigns on Facebook, Twitter, and Linkedin, ultimately increasing following by over 1,000+. • Monitored and maintained online presence of company’s brand and engaged with users, strengthening customer relationships. • Managed social media planning for execution of marketing strategies and community engagement. • Effectively built a multiple company websites and presence under the McGRP Holdings Show less



LATAM Aid Foundation Inc.

• Non-Profit Consultant

  • Aug 2016 - Jan 2019

  • Facilitated and implemented the development of the foundation's by-laws and organizational constitution as a not-for-profit organization under the specifications of a 501(c)(3); • Consulted on business processes, filing of proper tax documents, organizational development, and cultural issues and initiatives in support of its business goals and needs • Initiated strategic marketing campaigns through e-mail and social media platforms to attract web traffic. • Created the design and… Show more • Facilitated and implemented the development of the foundation's by-laws and organizational constitution as a not-for-profit organization under the specifications of a 501(c)(3); • Consulted on business processes, filing of proper tax documents, organizational development, and cultural issues and initiatives in support of its business goals and needs • Initiated strategic marketing campaigns through e-mail and social media platforms to attract web traffic. • Created the design and implementation of multiple working and active websites within GoDaddy and WordPress; • Responsible for all real-time expenses and transactions, process journal entries, and perform accounting corrections to ensure accurate records. Show less • Facilitated and implemented the development of the foundation's by-laws and organizational constitution as a not-for-profit organization under the specifications of a 501(c)(3); • Consulted on business processes, filing of proper tax documents, organizational development, and cultural issues and initiatives in support of its business goals and needs • Initiated strategic marketing campaigns through e-mail and social media platforms to attract web traffic. • Created the design and… Show more • Facilitated and implemented the development of the foundation's by-laws and organizational constitution as a not-for-profit organization under the specifications of a 501(c)(3); • Consulted on business processes, filing of proper tax documents, organizational development, and cultural issues and initiatives in support of its business goals and needs • Initiated strategic marketing campaigns through e-mail and social media platforms to attract web traffic. • Created the design and implementation of multiple working and active websites within GoDaddy and WordPress; • Responsible for all real-time expenses and transactions, process journal entries, and perform accounting corrections to ensure accurate records. Show less



BRL Trust - Leasing Division

• Miami/Fort Lauderdale Area

• Sales and Marketing Manager

  • May 2017 - Jan 2018

  BRL Trust is a Brazilian based company whose core business is recognized as Brazil’s largest independent asset management firm with over $102B under management. This was their first US based investment and business. • Developed sales objectives, forecasted and developed quarterly sales quotas for employees projecting expected sales volume and profit for those target markets; • Established plans to ensure achievement of divisional and personal targets, alignment of company sales… Show more BRL Trust is a Brazilian based company whose core business is recognized as Brazil’s largest independent asset management firm with over $102B under management. This was their first US based investment and business. • Developed sales objectives, forecasted and developed quarterly sales quotas for employees projecting expected sales volume and profit for those target markets; • Established plans to ensure achievement of divisional and personal targets, alignment of company sales policies and strategies in order to maximize sales strategies, i.e. cold calling or door-to-door sales; • Personally engaged customers to determine their evolving needs and assess the quality of our company’s relationship through dedicated client management.; • Liaised for and counseled ownership (CEO/COO) on cultural and business barriers as a Brazilian Company operating in the U.S. • Worked alongside and co-developed with National Consultant on key plan, operating, pricing and execution plans. • Developed and implemented new sales initiatives and strategies to capture key new business demographics. • Personally set meetings with and closed some of the largest Auto Dealers in the greater Miami area to demonstrate how to secure these meetings and develop a process for future sales managers. Show less BRL Trust is a Brazilian based company whose core business is recognized as Brazil’s largest independent asset management firm with over $102B under management. This was their first US based investment and business. • Developed sales objectives, forecasted and developed quarterly sales quotas for employees projecting expected sales volume and profit for those target markets; • Established plans to ensure achievement of divisional and personal targets, alignment of company sales… Show more BRL Trust is a Brazilian based company whose core business is recognized as Brazil’s largest independent asset management firm with over $102B under management. This was their first US based investment and business. • Developed sales objectives, forecasted and developed quarterly sales quotas for employees projecting expected sales volume and profit for those target markets; • Established plans to ensure achievement of divisional and personal targets, alignment of company sales policies and strategies in order to maximize sales strategies, i.e. cold calling or door-to-door sales; • Personally engaged customers to determine their evolving needs and assess the quality of our company’s relationship through dedicated client management.; • Liaised for and counseled ownership (CEO/COO) on cultural and business barriers as a Brazilian Company operating in the U.S. • Worked alongside and co-developed with National Consultant on key plan, operating, pricing and execution plans. • Developed and implemented new sales initiatives and strategies to capture key new business demographics. • Personally set meetings with and closed some of the largest Auto Dealers in the greater Miami area to demonstrate how to secure these meetings and develop a process for future sales managers. Show less



Donation Brazil Inc.

• Tampa/St. Petersburg, Florida Area

• Founder and President

  • Jan 2012 - Jan 2017

  • Donation Brazil Inc's mission is to donate gently used clothing and general living supplies from Tampa/St.Petersburg area to Rio de Janeiro, Brazil into the favelas (slums) of Brazil. These people would receive items such as clothes and shoes for all sizes and genders, backpacks/purses, and baby items. In 2012, Hurricane Sandy tore its way through New Jersey destroying hundreds of homes, so I readied pallets worth of donations to be shipped since my homefront needed my help first… Show more • Donation Brazil Inc's mission is to donate gently used clothing and general living supplies from Tampa/St.Petersburg area to Rio de Janeiro, Brazil into the favelas (slums) of Brazil. These people would receive items such as clothes and shoes for all sizes and genders, backpacks/purses, and baby items. In 2012, Hurricane Sandy tore its way through New Jersey destroying hundreds of homes, so I readied pallets worth of donations to be shipped since my homefront needed my help first. A town called Tom’s River, New Jersey graciously received the two pallets assisting many lives. • New Jersey Governor Chris Christie sent a Letter of Recognition for the tremendous help from Donation Brazil. • Nominee for The Volunteer of the Year Award for Hillsborough County, Florida in 2013. • Host fundraising campaigns and effectively market Donation Brazil’s cause. • As the founder and president, I effectively manage my team, create profit to provide for exportation costs, allocate funds, and maintain long-lasting working relationships. Show less • Donation Brazil Inc's mission is to donate gently used clothing and general living supplies from Tampa/St.Petersburg area to Rio de Janeiro, Brazil into the favelas (slums) of Brazil. These people would receive items such as clothes and shoes for all sizes and genders, backpacks/purses, and baby items. In 2012, Hurricane Sandy tore its way through New Jersey destroying hundreds of homes, so I readied pallets worth of donations to be shipped since my homefront needed my help first… Show more • Donation Brazil Inc's mission is to donate gently used clothing and general living supplies from Tampa/St.Petersburg area to Rio de Janeiro, Brazil into the favelas (slums) of Brazil. These people would receive items such as clothes and shoes for all sizes and genders, backpacks/purses, and baby items. In 2012, Hurricane Sandy tore its way through New Jersey destroying hundreds of homes, so I readied pallets worth of donations to be shipped since my homefront needed my help first. A town called Tom’s River, New Jersey graciously received the two pallets assisting many lives. • New Jersey Governor Chris Christie sent a Letter of Recognition for the tremendous help from Donation Brazil. • Nominee for The Volunteer of the Year Award for Hillsborough County, Florida in 2013. • Host fundraising campaigns and effectively market Donation Brazil’s cause. • As the founder and president, I effectively manage my team, create profit to provide for exportation costs, allocate funds, and maintain long-lasting working relationships. Show less