West Kraemer
Performance Marketing Manager at Fell Tech- Claim this Profile
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English Native or bilingual proficiency
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German Elementary proficiency
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Bokmål, Norwegian Elementary proficiency
Topline Score
Bio
Carissa Winters
It has been an absolute pleasure to work with West over the last year. He has an incredible eye for detail and thorough understanding of performance marketing. His drive and enthusiasm for ROI and results-driven marketing comes through with passion. West helped the UK marketing team build their digital efforts; he was a key player in UK digital campaigns resulting in record-breaking results. I completely trusted West overseeing our paid-for digital efforts - he would be a great asset to any marketing team. I hope our paths cross again one day.
Vegard Terøy
West is a gem! He's curious, enthusiastic, humble and talented. Combined with analytical skills that's a combo perfectly suited for performance marketing. During his time in Easee he optimized campaigns, drove traffic and helped us connect with the right audiences at the right time. He's always eager to learn and improve, and will dive into any task or project that comes his way. Any team would be lucky to have West, both for his skillset and his positive and friendly nature. He's a good one!
Carissa Winters
It has been an absolute pleasure to work with West over the last year. He has an incredible eye for detail and thorough understanding of performance marketing. His drive and enthusiasm for ROI and results-driven marketing comes through with passion. West helped the UK marketing team build their digital efforts; he was a key player in UK digital campaigns resulting in record-breaking results. I completely trusted West overseeing our paid-for digital efforts - he would be a great asset to any marketing team. I hope our paths cross again one day.
Vegard Terøy
West is a gem! He's curious, enthusiastic, humble and talented. Combined with analytical skills that's a combo perfectly suited for performance marketing. During his time in Easee he optimized campaigns, drove traffic and helped us connect with the right audiences at the right time. He's always eager to learn and improve, and will dive into any task or project that comes his way. Any team would be lucky to have West, both for his skillset and his positive and friendly nature. He's a good one!
Carissa Winters
It has been an absolute pleasure to work with West over the last year. He has an incredible eye for detail and thorough understanding of performance marketing. His drive and enthusiasm for ROI and results-driven marketing comes through with passion. West helped the UK marketing team build their digital efforts; he was a key player in UK digital campaigns resulting in record-breaking results. I completely trusted West overseeing our paid-for digital efforts - he would be a great asset to any marketing team. I hope our paths cross again one day.
Vegard Terøy
West is a gem! He's curious, enthusiastic, humble and talented. Combined with analytical skills that's a combo perfectly suited for performance marketing. During his time in Easee he optimized campaigns, drove traffic and helped us connect with the right audiences at the right time. He's always eager to learn and improve, and will dive into any task or project that comes his way. Any team would be lucky to have West, both for his skillset and his positive and friendly nature. He's a good one!
Carissa Winters
It has been an absolute pleasure to work with West over the last year. He has an incredible eye for detail and thorough understanding of performance marketing. His drive and enthusiasm for ROI and results-driven marketing comes through with passion. West helped the UK marketing team build their digital efforts; he was a key player in UK digital campaigns resulting in record-breaking results. I completely trusted West overseeing our paid-for digital efforts - he would be a great asset to any marketing team. I hope our paths cross again one day.
Vegard Terøy
West is a gem! He's curious, enthusiastic, humble and talented. Combined with analytical skills that's a combo perfectly suited for performance marketing. During his time in Easee he optimized campaigns, drove traffic and helped us connect with the right audiences at the right time. He's always eager to learn and improve, and will dive into any task or project that comes his way. Any team would be lucky to have West, both for his skillset and his positive and friendly nature. He's a good one!
Credentials
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HubSpot CMS for Marketers Certified
HubSpotJul, 2020- Nov, 2024 -
Full Stack Web Developer - Wyncode
Wyncode Academy -
German Fluency
Duolingo
Experience
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Fell Tech
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Norway
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Performance Marketing Manager
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May 2023 - Present
I work in digital marketing, driving business across relevant channels. I work in digital marketing, driving business across relevant channels.
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Easee
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Norway
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Performance Marketing Specialist
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Apr 2022 - May 2023
Coordinate the performance marketing of Easee across our local and global teams, in conjunction with our international partner agencies. Set and refine digital marketing user journeys, audience targeting, the setting of KPI's, and reporting across all of our digital platforms. Implement process standardization across all marketing teams in order to effectively scale our operations. Additionally, I work with the recruiting team to refine and scale our digital marketing efforts for recruitment and employer branding. Show less
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Visuado
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Norway
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Software Development
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1 - 100 Employee
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Digital Marketing Manager
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Nov 2021 - Feb 2022
Create ad campaigns, shape international advertising strategies, implement analytics, report on analytics, flagship website redesign effort. Participate in the creation of case studies. Create content, implement newsletter distribution, work with HubSpot integration. Create ad campaigns, shape international advertising strategies, implement analytics, report on analytics, flagship website redesign effort. Participate in the creation of case studies. Create content, implement newsletter distribution, work with HubSpot integration.
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CompEdge
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Norway
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Advertising Services
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1 - 100 Employee
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Digital Marketing Performance Marketer
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Jul 2021 - Oct 2021
Placing paid advertisements across social media for a wide variety of clients (many in SaaS/ERP). Identifying and targeting relevant market segments/platforms. Analysis of past campaigns to optimize new ones. Create reports from Hubspot data for clients, with recommendations for future ad spend allocation based on data analysis and performance. Implement re-marketing campaigns across various digital platforms. Utilized Facebook Ads Manager, LinkedIn Campaign Manager, the full Google Suite, Monday.com, Slack, and more to coordinate marketing campaigns with project managers, creatives, and clients. Was on a contract role, stepping into the role of their head of performance marketing at CompEdge while theirs was on paternity leave. Show less
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Stand Out Professional Branding
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Norway
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Advertising Services
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Digital Marketing Manager
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Jan 2019 - Jul 2021
I am a digital growth specialist who helps businesses increase the number of leads they receive, improve the quality of those leads, and improve their return on investment in advertising through hyper-targeted paid Facebook advertising campaigns and conversion centered landing pages. I have experience at all levels of digital marketing; from working at large digital firms directly servicing international hotel chains, to building and maintaining the digital presence of local law firms from scratch. My strengths include ensuring consistent branding across several channels while implementing plat-form-specific content creation, Rockstar-level WordPress web design skills with Elementor, and making data driven marketing decisions with tools like Google Analytics to double down on successful strategies. I also am a UX/UI designer, and am skilled at using Figma in combination with Canva to create engaging, conversion focused landing pages and websites. Skills and tools: -Figma -Wordpress -Elementor -UX/UI -Canva -Digital Advertising -Google Analytics -Facebook Advertising / Facebook Ads Manager / Post Boosting -Branding Building -Customer Profiling -Hubspot -Unsplash -Common Sense -Anxiety (I am never complacent or satisfied. Everything could always be better.) -Podcast hosting -Podcast Editing -Email Marketing Show less
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Ego Actus
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Greater New York City Area
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Digal Marketing Manager
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Jan 2019 - Jun 2021
-Developed a new, mobile-friendly website to optimize ticket sales and social media presence. -Seamlessly migrated previous content to new site. -Integrated existing social media and created new digital strategies and frameworks to optimize ticket sales among existing fan base, while expanding the current audience. -Set up and ran email marketing campaigns, along with running and tracking integrated digital advertising campaigns across major social media platforms. -Implemented values-based marketing to further cement the relationship with the current fan base, and to expand that base through an enticing brand-identity. Show less
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Demesmin and Dover Law Firm
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United States
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Law Practice
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1 - 100 Employee
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Digital Marketing Manager
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Jan 2020 - Feb 2021
-Rebuilt website from the ground up on Wordpress CMS. -Ran Facebook advertising campaign to promote posts and a brand promotions -Created SEO-friendly content for website and social media across multiple platforms. -Integrated content with website to promote synergy and lead conversion across the digital landscape. -Integrated Google and Instagram APIs onto company site. -Spearheaded initiative for creation of content centered on areas of practice to boost SEO and provide value to potential clients. -Created and managed growth of YouTube channel -Rebranded digital marketing presence to center around previously established firm logo “We Care More” through values-based marketing. Show less
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Yelp
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United States
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Technology, Information and Internet
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700 & Above Employee
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Account Executive
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Jan 2018 - Jul 2018
•Utilized Salesforce CRM platform to vet potential clients and maintain a balanced pipeline of new and active prospects • Managed complete sales cycle from first open call contact to closing transaction • Educated prospects on power of online advertising through the Yelp product line, placing emphasis on power of Yelp’s online search engine • Worked with clients to re-allocate budget for brand management and advertising to increase traffic revenue and profitability through the Yelp marketing channel • Analyzed effectiveness of client campaigns and recommended optimizations based on goals previously set • Designed ad campaign utilizing tools provided on both mobile/ In-app and desktop site to target desired demographic • Built and maintained strong relationships with clients to ensure long term partnership • Communicated effectively with team in a leadership role Show less
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Apple
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United States
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Computers and Electronics Manufacturing
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700 & Above Employee
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Specialist
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Feb 2017 - Jan 2018
Determine and present complete solutions to business purchasers, retail, and commercial customers. Utilize expert level product knowledge of all Apple produced and created devices to drive customer-oriented success. Determine and present complete solutions to business purchasers, retail, and commercial customers. Utilize expert level product knowledge of all Apple produced and created devices to drive customer-oriented success.
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Shiji Distribution Solutions
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United States
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Hospitality
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1 - 100 Employee
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Account Manager
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May 2016 - Nov 2016
Served the needs of several international hotel chains regarding distribution of digital images throughout the web. Managed a wide variety of web development projects, ranging from social media to API coordination, among several international companies. Responsible for coordinating formats, managing meeting schedules and supervising teams in order to complete integrations. Created technical documentation for processes related to web application development and implementation. Served the needs of several international hotel chains regarding distribution of digital images throughout the web. Managed a wide variety of web development projects, ranging from social media to API coordination, among several international companies. Responsible for coordinating formats, managing meeting schedules and supervising teams in order to complete integrations. Created technical documentation for processes related to web application development and implementation.
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Corey Consulting LLC
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United States
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Advertising Services
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Account Executive
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Sep 2014 - Sep 2015
Served as head of business development for the company. Managed web development projects after sourced as leads. Interacted with developers to manage work flow. Communicated complicated technical concepts to customers and directed the implementation of clients’ unique digital visions. Served as head of business development for the company. Managed web development projects after sourced as leads. Interacted with developers to manage work flow. Communicated complicated technical concepts to customers and directed the implementation of clients’ unique digital visions.
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Isenberg Family Law Group
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Miami/Fort Lauderdale Area
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Law Clerk
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Sep 2013 - May 2014
Drafted response briefs for the Third District Court of Appeal. Wrote pleadings and legal memoranda. Assisted with strategy and legal arguments for litigation purposes. Drafted response briefs for the Third District Court of Appeal. Wrote pleadings and legal memoranda. Assisted with strategy and legal arguments for litigation purposes.
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U.S. Immigration and Customs Enforcement (ICE)
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United States
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Law Enforcement
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700 & Above Employee
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Law Clerk
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Feb 2013 - Sep 2013
Assisted attorneys with research and writing in preparation for trials before an immigration judge. Assisted attorneys with research and writing in preparation for trials before an immigration judge.
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The Honorable George A. Sarduy 11th Circuit Family Law Judge
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Miami/Fort Lauderdale Area
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Law Clerk
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May 2013 - Aug 2013
Assisted Judge Sarduy with bench memoranda. Conducted legal research. Reviewed and analyzed legal memoranda submitted to the court by counsel. Assisted Judge Sarduy with bench memoranda. Conducted legal research. Reviewed and analyzed legal memoranda submitted to the court by counsel.
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Fulbright Austria
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Austria
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Education Management
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1 - 100 Employee
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Native-Speaking English Teaching Assistant
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Sep 2007 - May 2008
Contributed to the Fulbright mandate of promoting mutual understanding between Austria and the United States by representing the “American way of life” through cultural exchange as an English teacher. Contributed to the Fulbright mandate of promoting mutual understanding between Austria and the United States by representing the “American way of life” through cultural exchange as an English teacher.
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Education
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2011 - 2014
University of Miami School of Law
Juris Doctorate, Bird Law -
2008 - 2009
The University of Edinburgh
Master of Laws (LLM), International Law -
2003 - 2007
Hartwick College
Bachelor of Arts (B.A.), Anthropology -
2015 - 2015
Wyncode Academy
Full Stack Web Developer, Web Development -
2018 - 2018
Noble Desktop
Certificate in iOS Development, iOS Development
Community
