Wesley Cannon
Co-founder & Director at sixredsquares- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Simon Joseph
I originally worked with Wesley for the best part of 6 months across a number of projects, specifically the biggest focus being the creation of a new website and brand. Working with Wes was one of the better agency experiences I've had as someone who's been working in marketing for almost 10 years. He was extremely approachable and communicated really well with me and my team throughout the term of the project and would also go above and beyond regularly. Not only to help educate us but innovate our brand and customer journey as well. I've since moved on from that company however I have brought Wes and 6rs over with me to my new place of work making sure to try and get them involved in any digital projects I can. Its nice to find an agency that you want to work with because you can rely on them for support and quality work, but its even nicer to find a company that you can have a professional and personal relationship with and want to maintain, even after moving on from the original business.
Ksenia Karpenko - Wine Expert and Passionate Sommelier
Bespoke Wine Collection is a brand new concept which has no analogues in the world. So when it came to deciding on marketing strategy I was completely overwhelmed. Since I didn’t have a business degree in marketing I went straight to the professionals. Wesley & his team have prepared a comprehensive marketing research for me which included analysis of my closest competition and customer behaviour, segmentation, targeting and positioning in the market. Wes also provided me with digital marketing strategy on multiple online touchpoints such as Google SEO, Google Adwords, Social Media Marketing, Email Marketing, CRM & Automation, Mobile and offline marketing and an action plan how to achieve the results we wanted. This incredible report allowed me to make decisions and take actions right away and saved me most importantly time. I can highly recommend Wes & his team to everyone who understands the importance of investing money intro the right marketing channels and leveraging those which your competitors might have missed. Thank you, Wes! Ksenia Karpenko Founder of Bespoke Wine Collection
Simon Joseph
I originally worked with Wesley for the best part of 6 months across a number of projects, specifically the biggest focus being the creation of a new website and brand. Working with Wes was one of the better agency experiences I've had as someone who's been working in marketing for almost 10 years. He was extremely approachable and communicated really well with me and my team throughout the term of the project and would also go above and beyond regularly. Not only to help educate us but innovate our brand and customer journey as well. I've since moved on from that company however I have brought Wes and 6rs over with me to my new place of work making sure to try and get them involved in any digital projects I can. Its nice to find an agency that you want to work with because you can rely on them for support and quality work, but its even nicer to find a company that you can have a professional and personal relationship with and want to maintain, even after moving on from the original business.
Ksenia Karpenko - Wine Expert and Passionate Sommelier
Bespoke Wine Collection is a brand new concept which has no analogues in the world. So when it came to deciding on marketing strategy I was completely overwhelmed. Since I didn’t have a business degree in marketing I went straight to the professionals. Wesley & his team have prepared a comprehensive marketing research for me which included analysis of my closest competition and customer behaviour, segmentation, targeting and positioning in the market. Wes also provided me with digital marketing strategy on multiple online touchpoints such as Google SEO, Google Adwords, Social Media Marketing, Email Marketing, CRM & Automation, Mobile and offline marketing and an action plan how to achieve the results we wanted. This incredible report allowed me to make decisions and take actions right away and saved me most importantly time. I can highly recommend Wes & his team to everyone who understands the importance of investing money intro the right marketing channels and leveraging those which your competitors might have missed. Thank you, Wes! Ksenia Karpenko Founder of Bespoke Wine Collection
Simon Joseph
I originally worked with Wesley for the best part of 6 months across a number of projects, specifically the biggest focus being the creation of a new website and brand. Working with Wes was one of the better agency experiences I've had as someone who's been working in marketing for almost 10 years. He was extremely approachable and communicated really well with me and my team throughout the term of the project and would also go above and beyond regularly. Not only to help educate us but innovate our brand and customer journey as well. I've since moved on from that company however I have brought Wes and 6rs over with me to my new place of work making sure to try and get them involved in any digital projects I can. Its nice to find an agency that you want to work with because you can rely on them for support and quality work, but its even nicer to find a company that you can have a professional and personal relationship with and want to maintain, even after moving on from the original business.
Ksenia Karpenko - Wine Expert and Passionate Sommelier
Bespoke Wine Collection is a brand new concept which has no analogues in the world. So when it came to deciding on marketing strategy I was completely overwhelmed. Since I didn’t have a business degree in marketing I went straight to the professionals. Wesley & his team have prepared a comprehensive marketing research for me which included analysis of my closest competition and customer behaviour, segmentation, targeting and positioning in the market. Wes also provided me with digital marketing strategy on multiple online touchpoints such as Google SEO, Google Adwords, Social Media Marketing, Email Marketing, CRM & Automation, Mobile and offline marketing and an action plan how to achieve the results we wanted. This incredible report allowed me to make decisions and take actions right away and saved me most importantly time. I can highly recommend Wes & his team to everyone who understands the importance of investing money intro the right marketing channels and leveraging those which your competitors might have missed. Thank you, Wes! Ksenia Karpenko Founder of Bespoke Wine Collection
Simon Joseph
I originally worked with Wesley for the best part of 6 months across a number of projects, specifically the biggest focus being the creation of a new website and brand. Working with Wes was one of the better agency experiences I've had as someone who's been working in marketing for almost 10 years. He was extremely approachable and communicated really well with me and my team throughout the term of the project and would also go above and beyond regularly. Not only to help educate us but innovate our brand and customer journey as well. I've since moved on from that company however I have brought Wes and 6rs over with me to my new place of work making sure to try and get them involved in any digital projects I can. Its nice to find an agency that you want to work with because you can rely on them for support and quality work, but its even nicer to find a company that you can have a professional and personal relationship with and want to maintain, even after moving on from the original business.
Ksenia Karpenko - Wine Expert and Passionate Sommelier
Bespoke Wine Collection is a brand new concept which has no analogues in the world. So when it came to deciding on marketing strategy I was completely overwhelmed. Since I didn’t have a business degree in marketing I went straight to the professionals. Wesley & his team have prepared a comprehensive marketing research for me which included analysis of my closest competition and customer behaviour, segmentation, targeting and positioning in the market. Wes also provided me with digital marketing strategy on multiple online touchpoints such as Google SEO, Google Adwords, Social Media Marketing, Email Marketing, CRM & Automation, Mobile and offline marketing and an action plan how to achieve the results we wanted. This incredible report allowed me to make decisions and take actions right away and saved me most importantly time. I can highly recommend Wes & his team to everyone who understands the importance of investing money intro the right marketing channels and leveraging those which your competitors might have missed. Thank you, Wes! Ksenia Karpenko Founder of Bespoke Wine Collection
Credentials
-
Platinum Partner to Leads Forensics
-Apr, 2015- Nov, 2024 -
Google Partner
-Feb, 2013- Nov, 2024
Experience
-
sixredsquares
-
United Kingdom
-
Advertising Services
-
1 - 100 Employee
-
Co-founder & Director
-
May 2005 - Present
At the heart of every powerful design is a good idea. Hi, we’re sixredsquares. We believe in the power of ideas to elevate brands, empower businesses and inspire people. We specialise in: > Empowering brands to express how they wish to be perceived and stand out from the crowd. > Devising high impact marketing strategies to build authority and grow in a competitive market. > Developing campaigns that disrupt, emotionally engage and deliver positive outcome. We work with: > Companies in periods of transition > High growth organisations lookingfor investments > Companies looking for reliable and measurable ongoing marketing services > Business Start-ups and challenger brands Capabilities: > Brand Strategy & Positioning > Branding > Identity Design and Guidelines > Tone of Voice and Copy > Branded Content > Integrated Advertising > Digital & Social Marketing > Packaging Design > Website Design and Development > Print Design, Packaging > Signage and Wayfinding > Social > Experience Strategy Show less
-
-
-
City of London Corporation
-
United Kingdom
-
Government Administration
-
700 & Above Employee
-
Business Healthy Website
-
Feb 2015 - Jul 2015
In 2013 The City of London Corporation formed Business Healthy, a new arm of the council whose aim was to improve the health and well-being of workers within the City. Their existing website was put together in haste for their launch and was already looking dated, was tricky to manage and was generally unfit for purpose. With a wealth of resources, events, articles, case studies and other information, they had a lot of content they wanted to share with the City business community. Our job was to create a website that bought all these things together in one place, and to make it easy for people to find what they want and more. Keeping all this content organised and easily accessible was key to this project. With a time poor audience it was important that we made it simple for visitors to explore each area of the site and find something that would interest them. To increase engagement we included a log in membership area that gives members access to exclusive articles, a private forum, and invitations to member only events. It was also very important that we made it simple for the client to be able to add content to the various areas of the site. We chose WordPress to handle the content management side because of its powerful flexibility, and its easy-to-use interface meant only a small learning curve for the client. As of July 2015 over 200 businesses have registered on the site since its launch in the spring. Member engagement at events has increased by 80%. 350 resources have been downloaded. Show less
-
-
-
-
Retromega Website Design
-
Aug 2014 - Jul 2015
As a locator and vendor of the highest quality vintage Swiss watches, Retromega owner Tom Dick wanted a brand and website that showcased the expertise of the company and the quality of its services and products. The brief was to create a slick and stylish modern site that clearly communicated passion for the product. It had to educate the user, whilst generating orders. Targeted at experienced collectors, enthusiasts and beginners alike, the website had to cater for all levels, so usability was key to the development. A responsive build ensured that the site could be viewed effectively on mobile devices and wouldn’t be penalised in mobile search engine results. A content management system was integrated to the website, allowing the Retromega team to make updates to site content going forward. The site is not just a selling tool, but also a platform for Tom and the Retromega team to share their expertise and insight with the target audience through blogs, linked articles, social media and tutorials. Establishing the art direction for the photography was another key component in developing the right look and feel for the website and showcasing the products effectively. Show less
-
-
-
Thirdway
-
United Kingdom
-
Design
-
100 - 200 Employee
-
ThirdWay Credential and Pitch Material
-
Jan 2015 - Mar 2015
ThirdWay Interiors are a contemporary corporate fit-out company who are challenging the norms of the commercial design industry with innovative designs and an inspired philosophy. The brief was to create a suite of credential material that harnessed the personality and creativity of the brand for high-value pitches to a diverse range of businesses. The templates had to be easy for the ThirdWay team to update and adapt on a regular basis. Deliverables included credential packs, pitch folders, digital presentations and business plan layouts. To date the presentation material designed has contributed to ThirdWay securing many high-value contracts and has helped with the internal pitching process of the company. Show less
-
-
-
Bloomberg
-
United States
-
Financial Services
-
700 & Above Employee
-
Bloomberg TV Advertising Campaign
-
Sep 2010 - Nov 2010
sixredsquares was approached by Bloomberg TV to create a promotional campaign for their flagship shows, featuring Emmy award-winning broadcaster Andrea Catherwood and Francine Lacqua. Working to a tight deadline, the team was charged with creating the copy and overall design direction for the campaign, before applying the designs to a variety of media formats, including billboards, taxi wraps, lamp post banners and animated website banners. The brief was to create an eye-catching and versatile campaign that would stand out in a corporate environment throughout Europe, America and the Middle East. The project required a significant level of management, from liaison with the presenters and marketing team, to supervising the photo shoot and implementation of the designs to the relevant media formats. Show less
-
-
-
ITN
-
United Kingdom
-
Broadcast Media Production and Distribution
-
700 & Above Employee
-
'Inside the MI5' Programme Logo Design
-
Oct 2009 - Nov 2009
sixredsquares were commissioned by ITN Factual to create a logo for the programme MI5 The Real Spooks, which was broadcast on prime time television on ITV. The brief specified the incorporation of a portcullis and rigid style typeface to emphasize the institution theme of the programme. The logo appeared on the programme titles, ITV website and ITN intranet so it had to be suitable for on-screen viewing. sixredsquares were commissioned by ITN Factual to create a logo for the programme MI5 The Real Spooks, which was broadcast on prime time television on ITV. The brief specified the incorporation of a portcullis and rigid style typeface to emphasize the institution theme of the programme. The logo appeared on the programme titles, ITV website and ITN intranet so it had to be suitable for on-screen viewing.
-
-
Education
-
2002 - 2005
University of Essex
Graphic Design, Graphic Design -
Sweyne
Community
