Senior Social Trader

• Jan 2023 - Present

- Initiating contact with platforms for test & learn opportunities, engaging in strategic decisions and collaboration with design teams.- Spearheading the development and enhancement of comprehensive global dashboards, tailored to meet the needs of Heineken's Global Client and upper management.- Facilitating social trader onboarding, providing Supermetrics guidance, project workflows, and advertising processes.- Serving as a quality assurance resource, reviewing strategic plans, overseeing dashboard implementations, and supporting social traders.- Navigating Heineken partnership, ensuring their requirements are met, and optimizing collaboration with third parties- Proficiently manage end-to-end setup of (social) campaigns, including platform execution, ensuring accuracy and timelines.- Lead contact on the ad creator optimisation tool in TNA Tech, overseeing its enhancement and utilization to streamline campaign processes. Show less

Digital Campaign Manager

• Nov 2021 - Jan 2023

- Manage end-to-end setup of (social) campaigns, including platform execution, ensuring accuracy and timelines.- Lead contact on the ad creator optimisation tool in TNA Tech, overseeing its enhancement and utilization to streamline campaign processes.- Oversee campaign monitoring, conducting daily optimizations based on insights and experience, fostering client communication and delivering weekly performance reports.- Craft tailored dashboards for market-specific campaigns, incorporating custom metrics and additional data roll-outs.- Drive weekly reporting for local and global clients, and conduct Post-Campaign Assessment (PCA), providing insights and recommendations.- Shape social strategies aligned with market business goals, considering local nuances and demographics, and collaborate with creative teams. Show less

Customer Success Manager

• Jan 2020 - Oct 2021

- Handling customer support responsibilities across three integral platforms: Media Injection (webcare), TNA Tech, and Suite apps (advertising optimization platforms).- Offering practical guidance to customers, assisting them with advertising and webcare strategies to meet their specific needs.- Maintaining constant communication with the development team to swiftly address and resolve technical issues.- Taking charge of quality assurance for newly implemented features to ensure seamless functionality and an enhanced user experience.- Conducting engaging product demonstrations for both new clients and potential prospects, effectively showcasing the platform's value and capabilities. Show less

Advertising Coordinator

• Feb 2018 - Nov 2019

Project Coordinator Benelux

• Sep 2017 - Jan 2018

Business Solutions Marketing Intern

• Feb 2016 - Jun 2016

- Content creation - Product promotion - Market research - Content creation - Product promotion - Market research