Experience

Paula's Choice Skincare

• United States
• Personal Care Product Manufacturing
• 200 - 300 Employee

• Director of Acquisition

  • Feb 2023 - Present

  Cincinnati Metropolitan Area

• Sr. Paid Search Manager

  • Jan 2022 - Feb 2023



Insight Global

• United States
• Staffing and Recruiting
• 700 & Above Employee

• Search Engine Marketing Consultant

  • Apr 2021 - Dec 2021

  Cincinnati, Ohio, United States In a consulting role helped advise the Olay search team on initiatives to: o Transition to new Google Ads products with an effective strategy based on fundamental knowledge of Google’s search products. o Launch a more consolidated search keyword strategy that takes into account recent changes to keyword matching principles in Google Ads. o Create better segmentation of initiatives to more easily track and budget. o Launch a new segmentation strategy for Google Display ads leveraging… Show more In a consulting role helped advise the Olay search team on initiatives to: o Transition to new Google Ads products with an effective strategy based on fundamental knowledge of Google’s search products. o Launch a more consolidated search keyword strategy that takes into account recent changes to keyword matching principles in Google Ads. o Create better segmentation of initiatives to more easily track and budget. o Launch a new segmentation strategy for Google Display ads leveraging first-party audience data to differentiate conversion rates of past and prospective customers and right size bids to maximize efficiency. o Reduce ad spend on less incremental traffic sources to improve the overall return on ad spend achieved through Google Ads. o Transition eRetail search campaigns to a new platform and manage the campaigns to predefined budget goals Show less



Conversion Path

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Client Strategy

  • May 2019 - Apr 2021

  1105 Shrock Rd, Columbus, OH

• Digital Marketing Strategy and Analytics Manager

  • Jul 2018 - May 2019

  Columbus, Ohio Area Responsible for designing, implementing, and managing omnichannel marketing strategies across SEM (Google, Microsoft), paid social (Facebook, Instagram), and display (GDN, programmatic) campaigns for larger retail companies. This involves the allocation of marketing budgets based on data-driven insights from marketing platforms and CRM data, and clear communication of goals and results through effective reports, presentations, and data visualizations.

• Digital Marketing Senior Analyst

  • Mar 2017 - Jul 2018

  Columbus, Ohio Area

• Digital Marketing Analyst

  • Nov 2015 - Mar 2017

  Columbus, Ohio Area



Nationwide Children's Hospital

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Research Associate

  • Feb 2010 - Jul 2015

  Columbus, Ohio Area Working on a multifaceted genomics project studying the genetic etiology of Autism Spectrum Disorders. This project involves a variety of molecular biology techniques including, processing and banking of DNA specimens, QC of banked specimens including identity/paternity testing via multiplexed genotyping of short-tandem repeats, high-throughput genotyping and next-generation sequencing using banked specimens, validation of significant results using PCR based assays, and bioinformatic assessment… Show more Working on a multifaceted genomics project studying the genetic etiology of Autism Spectrum Disorders. This project involves a variety of molecular biology techniques including, processing and banking of DNA specimens, QC of banked specimens including identity/paternity testing via multiplexed genotyping of short-tandem repeats, high-throughput genotyping and next-generation sequencing using banked specimens, validation of significant results using PCR based assays, and bioinformatic assessment of results to determine significance/relatedness to phenotypes. Show less



Boehringer Ingelheim Roxane, Inc.

• Scientist I

  • Sep 2009 - Feb 2010

  Columbus, Ohio Area Performed experiments assessing the identity, composition, and purity of materials prior to their use in the manufacturing of pharmaceutical products. All experiments were performed and recorded following GLP/GMP requirements and specifications defined by the relevant pharmacopeia. Obtained certification and performed many analytic experiments to test the quality of the starting materials including titrations, IR spectroscopy, polarimetry, heavy metals, and other wet bench techniques.… Show more Performed experiments assessing the identity, composition, and purity of materials prior to their use in the manufacturing of pharmaceutical products. All experiments were performed and recorded following GLP/GMP requirements and specifications defined by the relevant pharmacopeia. Obtained certification and performed many analytic experiments to test the quality of the starting materials including titrations, IR spectroscopy, polarimetry, heavy metals, and other wet bench techniques. Prepared laboratory solutions and buffers for wet bench experiments and HPLC. Show less