Wesley Lu
Communications Strategy Planner at Generator Media + Analytics- Claim this Profile
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English Native or bilingual proficiency
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Chinese Elementary proficiency
Topline Score
Bio
Experience
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Generator Media + Analytics
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United States
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Advertising Services
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1 - 100 Employee
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Communications Strategy Planner
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Sep 2021 - Present
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Alariss Global
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Growth Marketing
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Sep 2020 - Dec 2020
-Utilized a/b testing to test content on the company's Facebook page by using Facebook's Ads Manager. -Conducted market research on international users to develop insights for digital campaigns. -Worked with the CTO of the company to design a pitch deck that received funding from Silicon Valley investors. -Worked in a team to create promotional materials. -Utilized a/b testing to test content on the company's Facebook page by using Facebook's Ads Manager. -Conducted market research on international users to develop insights for digital campaigns. -Worked with the CTO of the company to design a pitch deck that received funding from Silicon Valley investors. -Worked in a team to create promotional materials.
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Angry Apples Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing Associate
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Sep 2018 - Sep 2020
-Developed an influencer marketing campaign for a client partnering with over 50 influencers leading to a 12.5% increase on the brand's social media page -Optimized SEO for clients by performing best practices such as using title tags, H1 tags, alt tags, image tags, etc -Managed social media accounts for 5 clients on Facebook, Twitter, and Instagram by creating content while tracking KPIs and delivering reports -Managed 2 employees to ensure that deliverables were up to par and on time -Took notes for C-Suite meetings
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Education
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COOP Apprentice
Data Analytics -
Zicklin School of Business
Bachelor of Business Administration - BBA, Marketing -
Waseda University
Exchange Semester Spring 2019, Liberal Arts and Sciences/Liberal Studies -
Copenhagen Business School
Summer Program, Business Administration and Management, General -
Stockholms universitet
Exchange Program Fall 2017, Business Administration and Management, General -
Brooklyn Technical High School