Wesley Lu

Communications Strategy Planner at Generator Media + Analytics
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English Native or bilingual proficiency
  • Chinese Elementary proficiency

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Bio

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Communications Strategy Planner
      • Sep 2021 - Present

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Growth Marketing
      • Sep 2020 - Dec 2020

      -Utilized a/b testing to test content on the company's Facebook page by using Facebook's Ads Manager. -Conducted market research on international users to develop insights for digital campaigns. -Worked with the CTO of the company to design a pitch deck that received funding from Silicon Valley investors. -Worked in a team to create promotional materials. -Utilized a/b testing to test content on the company's Facebook page by using Facebook's Ads Manager. -Conducted market research on international users to develop insights for digital campaigns. -Worked with the CTO of the company to design a pitch deck that received funding from Silicon Valley investors. -Worked in a team to create promotional materials.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Associate
      • Sep 2018 - Sep 2020

      -Developed an influencer marketing campaign for a client partnering with over 50 influencers leading to a 12.5% increase on the brand's social media page -Optimized SEO for clients by performing best practices such as using title tags, H1 tags, alt tags, image tags, etc -Managed social media accounts for 5 clients on Facebook, Twitter, and Instagram by creating content while tracking KPIs and delivering reports -Managed 2 employees to ensure that deliverables were up to par and on time -Took notes for C-Suite meetings

Education

  • COOP Apprentice
    Data Analytics
    2021 - 2021
  • Zicklin School of Business
    Bachelor of Business Administration - BBA, Marketing
    2015 - 2020
  • Waseda University
    Exchange Semester Spring 2019, Liberal Arts and Sciences/Liberal Studies
    2019 - 2019
  • Copenhagen Business School
    Summer Program, Business Administration and Management, General
    2018 - 2018
  • Stockholms universitet
    Exchange Program Fall 2017, Business Administration and Management, General
    2017 - 2017
  • Brooklyn Technical High School
    2011 - 2015

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