Wesleigh Cummings

Vice President of Development at Pink Ribbon Girls
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Contact Information
us****@****om
(386) 825-5501
Location
Dayton, Ohio, United States, US

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Experience

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Vice President of Development
      • Jul 2019 - Present

    • United States
    • Higher Education
    • 700 & Above Employee
    • Director of Annual Giving
      • Apr 2014 - Jun 2019

      -Strategic execution and management of a comprehensive Annual Giving program to increase dollars and donors while finding new ways to inspire generosity. -Manage the pipeline between annual giving, leadership annual giving, and major giving to increase the overall undergraduate alumni participation.-Provide strategic direction for donor solicitation while implementing effective segmentation strategies.-Help to guide Advancement campaigns such as the I Love UD campaign, manage the annual giving team, be a part of the Advancement leadership team, and help to manage the relationship with marketing.

    • Assistant Director Annual Giving
      • Feb 2014 - Apr 2015

    • United States
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Manager of Business Development
      • Apr 2005 - Feb 2014

      •Responsible for meeting aggressive referral goals and sales/marketing strategies through development of key partnerships with physicians, lawyers, and case managers •Develop and maintain communication channels and flow of information necessary to build partnerships with industry associations, informal networks, and strategic partners •Identify, visit, and follow up with referral sources to establish and build relationships •Work collaboratively with ownership and management team to introduce and develop marketing and public relations strategy and tactics to support OPTC’s business plan to care for the patient, advance the profession, and serve as a resource to the community•Lead the development, planning, and execution of numerous and diverse community initiatives to increase awareness and visibility. Serve as internal and external point person for event staffing and logistics•Analyze and determine sponsorship opportunities targeted at increasing patients and referral base. Responsible for the implementation of all elements of sponsorship contracts, including signage, publications, promotions, and day of event announcements and giveaways •Management of external agencies and internal coordination in the development of promotional materials including brochures, direct mail, news releases, fact sheets, bios, e-newsletters, social media, website maintenance, and additional program elements

    • Associate Marketing Manager
      • Apr 2004 - Mar 2005

      Development of new home & office products - executing the required art, exploring new product formats, maintaining deadlines as required, while determining affect of manufacturing methods on costs and operations

    • Director of Community Relations & Camps
      • Nov 2002 - Sep 2003

      Served as a liaison between the general public and the Carolina Courage players and coaching staff, including the coordination of more than 150 player appearances in eight months.Identified, planned, and implemented marketing opportunities designed to positively shape general public perception and garner positive media exposure for the team while bolstering the overall role of the organization in the community.

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Event Marketing & Account Coordinator
      • Sep 2000 - Aug 2002

      •Responsible for the day-to-day management of over 250 targeted local events in service of a national program, specifically synthesizing the efforts of account, creative, and production associates•Selected sites, negotiated contracts, created menus, developed print and collateral materials, coordinated travel and logistics, and provided onsite assistance to monitor function set-up, staffing, and service•Facilitated onsite training for new product rollouts and tests, with a particular focus on sales performance and quality•Managed the creative side of multiple Hallmark campaigns while maintaining daily contact with the client to communicate goals, measure progress, and maximize performance. Responsibilities included logistics, production management, and budget developments•Oversaw promotions lifecycle from the conceptual stage through execution of promotional offers through mass distribution channels, specifically featuring Hallmark’s Gold Crown Stores•Products include: Seagram’s Chivas, Coca-Cola’s Mad River, and Microsoft Corporation’s Ultimate TV

Education

  • University of Dayton
    Bachelor of Science (B.S.), Double Major - Marketing & Management
    1996 - 2000

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