Hubspot Operations Lead

• Oct 2022 - Present

Marketing Operations Specialist

• Sep 2021 - Sep 2022

Demand Generation Strategist

• Jan 2021 - Sep 2021

Manages company HubSpot account including Marketing Hub, CRM, Sales Hub, and Service Hub Liaison for all HubSpot Users for training, adoption and trouble-shooting. Creates automation for property mapping, data management and clean up. Creates and monitors conversational marketing efforts Supports the creation of templates, playbooks, sequences and snippets Determines and documents company wide HubSpot CRM process and guidelines including lead routing, lifecycle and lead status, marketing to sales handoff, forecasting and reporting. Show less

Inbound Marketing Strategist

• Jan 2020 - Feb 2021

Managed email strategy, including planning, writing, sending and reporting including all weekly emails and company newsletter. Owned conversational marketing, including planning, reporting, and creating bots through the Drift platform Ran monthly reporting meetings which include analyzing funnel reports using HubSpot’s reporting tools and attribution reports, reporting against goals and KPIs to the leadership team Wrote, edited and optimized content for the New Breed Blog Co-hosted and planned the Adding Value Podcast Owned keyword planning/ SEO for all content production and optimization Assisted in sales enablement which includes lead scoring/routing and list monitoring/segmentation Managed monthly webinar scheduling, hosting, asset preparation and topic ideation Show less

Content Manager/Hubspot Expert

• Jan 2019 - Dec 2019

Played a major role in the strategy, implementation and execution of bringing the inbound methodology to the company. Owned the creation and execution of the company-wide content calendar, Conducted research on approved content through subject matter expert interviews, SEM Rush research, and competitor analysis. Wrote and edited content for approval by Product Leaders and Upper-Level Management, Published content to Hubspot BlogHubspot: Managed company Hubspot Account including Marketing Hub, CRM, Sales Hub, andService HubLiaison to Hubspot for all Company Users, solving problems and identifying opportunities for improvementAutomation in the platform: workflows, segmentation, lead scoring, and all other marketing automationManaged Contact Database; lists, forms, email integrations, live chat, supportforms, sales leadsSupported the creation of templates, playbooks, sequences, snippets and salesdocumentsAnalytics: Responsible for monitoring and reporting company marketing analytics on various platforms to include Google Analytics, SEM Rush, HubSpot Analytics, Google Search Console Monitor and report company blog analytics: engagement, organic traffic and related revenue Monitor and report Website analytics: traffic, demographics, usability Tracked key-word performance to optimize website and blog traffic and ranking Show less

Marketing Analyst

• Jun 2017 - Jan 2019

Market Research Intern

• Jan 2017 - Jun 2017

Research and Planning Intern

• Jun 2016 - Sep 2016

Conduct primary and secondary research for clients. Apply research to understand client concerns including competitive positioning, possible creative choices, digital strategy implementation, and others. Conduct primary and secondary research for clients. Apply research to understand client concerns including competitive positioning, possible creative choices, digital strategy implementation, and others.

Sales Representative

• Jan 2015 - May 2016

-Sell classified advertisements for Kent Stater newspaper through phone and email -Use Smart Publisher software to place classified/display advertisements -Publish advertisements for all Kent Stater operations -Maintain a clean and organized office environment -Sell classified advertisements for Kent Stater newspaper through phone and email -Use Smart Publisher software to place classified/display advertisements -Publish advertisements for all Kent Stater operations -Maintain a clean and organized office environment