Experience

WCG, a W2O Company

• United States
• Public Relations and Communications
• 1 - 100 Employee

• Analytics Intern

  • Sep 2013 - Present

  Perform research, digital, and social analytics utilizing Sysomos, Radian6, Excel, and proprietary tools for various Fortune 500 and industry-leading Healthcare, Technology, and Consumer brands. Clients include: P&G, Biogen Idec, Purdue Pharmaceuticals, HP, Intel, and Whole Foods Market. Perform research, digital, and social analytics utilizing Sysomos, Radian6, Excel, and proprietary tools for various Fortune 500 and industry-leading Healthcare, Technology, and Consumer brands. Clients include: P&G, Biogen Idec, Purdue Pharmaceuticals, HP, Intel, and Whole Foods Market.



University of Texas Department of Advertising

• Austin, Texas Area

• Graduate Assistant

  • Jan 2013 - Present

  Graduate Assistant to Professor Sean Thompson.Classes include: ADV 447 Art Director's Seminar, ADV 468L Portfolio III, ADV 483-4 Portfolio III, and ADV 483-5 Portfolio IV Graduate Assistant to Professor Sean Thompson.Classes include: ADV 447 Art Director's Seminar, ADV 468L Portfolio III, ADV 483-4 Portfolio III, and ADV 483-5 Portfolio IV



PulsePoint Group (now ICF Next)

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Brand & Market Research Intern

  • May 2013 - Aug 2013

  - Assisted the branding and research team in the execution of large-scale quantitative and qualitative research projects and brand audits to inform digital marketing and social media recommendations for clients. - Executed in-depth interviews with Global Experience Specialists’ executive leadership team that led to the development of a new brand positioning and digital marketing plan for the company. -Assisted in the conception of a new brand identity and social media strategy for the University of Utah based on quantitative survey data and analysis.. - Utilized Sysomos to monitor clients’ social media platforms; including influencer identification and competitor activity. Clients Included: Wells Fargo, University of Utah, Penn State, Novartis, General Electric, Delta Airlines, Global Experience Specialists, Dell, and Sea World. Show less



The University of Texas at Austin

• United States
• Higher Education
• 700 & Above Employee

• Graduate Assistant

  • Sep 2012 - Dec 2012

  -Completed a website re-design for the Global Risk & Safety department by developing unique web pages for all countries on the UT Restricted Regions list to correspond to a new campus-wide travel policy. -Wrote Safety Updates to inform UT travelers about important news and events relevant to international travel. -Utilized Excel to manage and update spreadsheets monitoring all UT student, faculty, and staff international travel. -Completed a website re-design for the Global Risk & Safety department by developing unique web pages for all countries on the UT Restricted Regions list to correspond to a new campus-wide travel policy. -Wrote Safety Updates to inform UT travelers about important news and events relevant to international travel. -Utilized Excel to manage and update spreadsheets monitoring all UT student, faculty, and staff international travel.



Stone Ward

• United States
• Advertising Services
• 1 - 100 Employee

• Brand Management & Strategy Intern

  • Jun 2012 - Aug 2012

  -Served as the brand manager of an intern team in the development of an annual marketing plan for the Museum of Discovery. -Led a 7-member group in the conception, creation, and execution of the museum's three multi-media campaigns. -Collaborated with agency leadership in the strategic planning for a new brand identity for Arkansas State University, including synthesizing quantitative research data and focus group moderation. -Wrote creative briefs to guide the creative team in the development of brand identities for new business. Clients Included: Museum of Discovery,Terminix, Baptist Health, Arkansas State University, and Arkansas Economic Development Commission Show less



Acxiom

• United States
• Advertising Services
• 700 & Above Employee

• Marketing Communications Specialist Intern

  • Aug 2011 - May 2012

  -Responsible for drafting and editing marketing collateral used to promote Acxiom’s products and services. -Developed and administered an internal survey assessing the company’s marketing materials completed by U.S. marketing associates. -Maintained Acxiom's Salesforce.com database, including updating hundreds of documents into Acxiom's current graphic standards. -Responsible for drafting and editing marketing collateral used to promote Acxiom’s products and services. -Developed and administered an internal survey assessing the company’s marketing materials completed by U.S. marketing associates. -Maintained Acxiom's Salesforce.com database, including updating hundreds of documents into Acxiom's current graphic standards.



AETN Foundation

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Intern

  • Aug 2011 - Dec 2011

  -Responsible for initiating and maintaining various outreach projects aimed at Central Arkansas families. -Contacted vendors and local professionals for AETN’s annual Family Day event. -Responsible for writing various press releases and programming features for AETN programs and local events. -Responsible for initiating and maintaining various outreach projects aimed at Central Arkansas families. -Contacted vendors and local professionals for AETN’s annual Family Day event. -Responsible for writing various press releases and programming features for AETN programs and local events.



The Sells Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Account Services Intern

  • May 2011 - Aug 2011

  -Led a statewide research study of customer experience for a new restaurant client by soliciting hundreds of in-person surveys to assess current brand attitudes and awareness. -Maintained daily communications with clients on the status of print, broadcast, and online projects. -Responsible for proofing documents, writing SEO copy, and writing content for agency social media sites and blog. Clients Included: Conway Regional, Arvest Bank, Sheltair, TaMolly's Mexican Restaurants, Carlton-Bates, and Arkansas Tech University Show less



Hendrix College

• United States
• Higher Education
• 300 - 400 Employee

• Psychology Department Assistant

  • Dec 2009 - May 2011