Wera von Wulfen
Marketing Associate | Casting Associate | DEI Lead at San Francisco Playhouse- Claim this Profile
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Bio
Credentials
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Global DEI Practitioner
Robertson Center for Intercultural Leadership (CIL)May, 2021- Nov, 2024
Experience
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San Francisco Playhouse
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Performing Arts
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1 - 100 Employee
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Marketing Associate | Casting Associate | DEI Lead
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Feb 2018 - Present
Excited to be combining my passion for people and problem solving with my love for the theater, and channeling that into telling captivating stories!- Facilitate and review company-wide Equity, Diversity, and Inclusion (EDI) efforts as founding member of SF Playhouse’s EDI committee- Manage casting outreach and communications for virtual as well as in-person theatrical productions.- Create and execute marketing campaigns and outreach strategy through traditional as well as digital media- Manage daily community engagement and patron communication via Facebook, Twitter, Instagram, and YouTube- Moderate and facilitate live chats during live streaming of weekly performances via Zoom, YouTube, and VBO- Draft and send press releases for nine full-length productions as well as special events and announcements- Supervise and coordinate the gathering as well as structuring of all the data needed for playbills and online marketing of theatrical productions, maintaining constant inter-departmental communication as well as act as primary contact with third parties throughout (actors, designers, agencies etc.)- Increase ticket sales, subscription revenue and patron engagement through initiative to found a Young Professionals Council, adding to the existing development structures and Board of Directors at San Francisco Playhouse- Supply detailed artistic feedback to the Artistic Director during the rehearsal process of new productions- Act as liaison and build community partnerships with local organizations to foster brand awareness and audience engagement; active member of the Union Square Business Improvement District's (USBID) Marketing Committee- Serve on internal Audience Engagement Committee with Board of Directors members- Handle casting communication with playwrights, directors, and actors for weekly live performances- Manage and execute weekly digital programming in form of live streaming events via Zoom, YouTube, and VBO
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East Bay Media Center
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United States
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Media Production
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Community Manager
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Apr 2017 - Mar 2018
Storytelling is one of our most powerful forms of communication, and it is especially powerful when using visual and digital media. I am passionate about connecting with people, capturing their individual story and bringing that story to life through a variety of different visual mediums. More than anything, I believe that the moment you get people to care about your story is the moment they can truly connect. And that connection is immensely powerful and can be the catalyst for social change, raising awareness, and taking your business to the next level. As Community Manager for the East Bay Media Center I supported its mission to provide technical and educational media needs to communities in the East Bay.- Managed community partnerships, digital marketing efforts, events, and educational initiatives as well as internal communication- Cultivated partnerships and maintained professional relationships with sponsors, artists, and clients- Created visual marketing and educational material for film screenings and workshops- Coordinated internal and external communication between clients, staff, and management- Developed and executed fundraising strategies, sought grant opportunities, and fostered communication with donors- Led daily logistical and administrative operations; created and followed through on meeting agendas- Organized and executed film screenings, live performances, Berkeley Video Film Festival, and Teen Media Camps- Facilitated business growth through outreach and marketing initiatives (300% growth of Teen Media Camp)- Instructed Teen Media Filmmaking Camps and developed targeted curriculums for varying demographics
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Townsquared
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United States
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Technology, Information and Internet
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1 - 100 Employee
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San Francisco Community Manager
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Jul 2015 - Mar 2017
As Townsquared's Community Manager for its entire San Francisco market my main goal was to solve local small business owner's problems and help their businesses thrive:- Managed community engagement, digital media, local events and business partnerships in a fast-paced and demanding start-up environment for its entire San Francisco market- Planned and executed two social/educational events per month; launched “Empowering Women” event series- Launched digital marketing campaigns, A/B testing, and social media engagement initiatives to grow online/offline community of local small businesses and professionals- Prioritized projects, quickly adjusting to changing deadlines, balancing customer needs and company goals- Coordinated efforts across multiple departments, acting as liaison between HQ and remote team members- Streamlined cross-team communication, processes, and structure of weekly Marketing-Community meetings- Improved company climate and acted as employee advocate and confidante regarding sensitive issues- Handled customer support and solved issues swiftly using appropriate style and tone to de-escalate situations- Gathered internal qualitative and quantitative data, distilled and translated data into creation of company values
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University of California, Berkeley
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United States
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Higher Education
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700 & Above Employee
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Research Assistant
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Jan 2015 - Sep 2015
- Assisted Dr. Sheri Johnson at UC Berkeley’s Department of Psychology CalMania Laboratory- Investigated the underlying mechanisms as well as outcomes of emotion-related impulsivity- Conducted outreach and recruitment of subjects for ongoing clinical studies- Organized and analyzed eye-tracking data from the laboratory’s clinical studies- Learned how to conduct diagnostic interviews such as the SCID-I to facilitate the patient intake process - Assisted Dr. Sheri Johnson at UC Berkeley’s Department of Psychology CalMania Laboratory- Investigated the underlying mechanisms as well as outcomes of emotion-related impulsivity- Conducted outreach and recruitment of subjects for ongoing clinical studies- Organized and analyzed eye-tracking data from the laboratory’s clinical studies- Learned how to conduct diagnostic interviews such as the SCID-I to facilitate the patient intake process
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The University of Göttingen
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Germany
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Research Services
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700 & Above Employee
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Graduate Teaching Assistant
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Apr 2014 - Oct 2014
- Assisted a Clinical Psychology course at the university’s Georg-Elias-Mueller-Institute for Psychology, teaching the diagnostics of psychological disorders- Acted as liaison between students and professor and conducted weekly teaching sessions- Provided feedback on each student at the end of the semester and facilitated grading final papers
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Graduate Teaching Assistant
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Oct 2013 - Mar 2014
- Assisted a Psychology course at the university’s Georg-Elias-Mueller-Institute for Psychology, teaching experimental design and empirical research techniques- Acted as liaison between students and the professor and conducted weekly teaching sessions- Provided feedback on each student at the end of the semester and facilitated grading final papers
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Graduate Teaching Assistant
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Apr 2013 - Sep 2013
- Assisted a Clinical Psychology course at the university’s Georg-Elias-Mueller-Institute for Psychology, teaching critical problem analysis in the clinical setting- Acted as liaison between students and professor and conducted weekly teaching sessions- Provided feedback on each student at the end of the semester and facilitated grading final papers
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Universitätsklinikum Hamburg Eppendorf
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Germany
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Hospitals and Health Care
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700 & Above Employee
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Internship
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Aug 2013 - Sep 2013
Full-time Clinical Psychology internship at the Department of Psychiatry and Psychotherapy Center for Psychosocial Medicine at the University Clinic Hamburg-Eppendorf Full-time Clinical Psychology internship at the Department of Psychiatry and Psychotherapy Center for Psychosocial Medicine at the University Clinic Hamburg-Eppendorf
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University of Münster
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Germany
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Research Services
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700 & Above Employee
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Student Research Assistant
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Jul 2012 - Sep 2012
- Assisted the Department of General Psychology research laboratory in conducting analyses of present research findings, preparing current experiments, recruiting volunteer subjects for laboratory studies- Engaged in regular department meetings and weekly check-ins with supervising professor
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Student Teaching Assistant
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Apr 2012 - Sep 2012
- Assisted the Department of Clinical Psychology in teaching a course on conducting diagnostic interviews in a clinical context- Acted as liaison between students and professor and conducted weekly teaching sessions- Supervised and facilitated weekly small-group role playing exercises - Engaged in regular department meetings and weekly check-ins with supervising professor
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Internship
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Feb 2012 - Mar 2012
Full-time Clinical Psychology internship at the EOS Clinic for Psychotherapy Full-time Clinical Psychology internship at the EOS Clinic for Psychotherapy
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Universitätsklinikum Hamburg Eppendorf
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Germany
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Hospitals and Health Care
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700 & Above Employee
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Internship
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Aug 2011 - Sep 2011
Full-time Clinical Psychology internship at a Substance Abuse Clinic for adolescents. Full-time Clinical Psychology internship at a Substance Abuse Clinic for adolescents.
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Education
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2021 - 2021
University of California, Berkeley
Global DEI Practitioner Institute @ Robertson Center for Intercultural Leadership -
2018 - 2018
Bar Association of San Francisco
Arbitration -
2018 - 2018
UC Berkeley Extension
Mediation and Conflict Resolution -
2015 - 2015
University of California, Berkeley
Master of Science (M.Sc.), Clinical Psychology -
2012 - 2015
The University of Göttingen
Master of Science (M.Sc.), Psychology -
2009 - 2012
University of Münster
Bachelor of Science (B.Sc.), Psychology
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