Experience

Celblos Dermal Research Centre Pte Ltd

• Personal Care Product Manufacturing
• 1 - 100 Employee

• Business Development Manager

  • Apr 2015 - Present

  In this role, I operated a budget of 5M in developing and growing the market share and sales revenue. I executed creative business and marketing plans, aggressive sales strategy and action plans after conducting a necessary market analysis to identify and qualify sales opportunities. Overseeing the brand image and objectives, I also implemented strategies to increase brand awareness through the website and social media platforms.In my tenure, I expanded the market to other ASEAN countries such as Malaysia, Indonesia, and Brunei by bringing in two publicly listed customers. My achievements led me to receive the ‘Outstanding Performance’ and ‘Commitment to Excellence’ award from April to September 2016 and salary increment twice.



SHOVEL & BELL PTE. LTD

• Project Liaison Manager

  • Mar 2012 - Oct 2014

  Handling and projecting set up of a central kitchen and food hygiene system in the company, I have also run proper food hygiene training program and make sure all company staff follow expected hygiene standard, to make sure that Singapore standard was implemented to China branch in terms of quality standard, team work and company philosophy. I also supervised central kitchen production and liaise operation with retail shops, In charge of raw material sourcing, product development and marketing, working closely with GM and lead product development team to control overall cost of company whilst develop new products time by time to meet the market demand.My efforts have successfully built up a high efficiency team of more than 20 people and established project and operating system in terms of new product R&D and launching procedures, production planning, inventory-and-control, delivery system, etc.

• Business Development Executive

  • Nov 2008 - Feb 2012

  I oversaw, strategised, and executed sales activities to gain new customers and penetrate new markets with a budget of about 1.5M. I collaborated with the R&D department regarding the product evaluation and developments enquiries from customers. I provided market information to the management on trends and effective promotion plans through market research on emerging competitor and consumer behaviour and customer satisfaction survey. My contribution has driven a tremendous business growth of 83% in sales within my first year in this company. Upon leaving the company, I received a letter of recommendation from my superior.