Account Director

• Oct 2022 - Present

Senior Account Manager

• Apr 2021 - Oct 2022

- Managing media strategies across various channels and ad networks, inclusive of Google, DV360, Meta, Tiktok, Twitter, The Trade Desk and Baidu. Especially specialize in video/search/display/gdn/shopping campaigns.- Preparing and presenting business pitch regularly from market research to media strategy.- Performing advanced research and analytic skills to ensure the best cost efficiency in all campaigns, and making recommendations on tracking and data improvements.- Measuring the effectiveness of media strategies in terms of ROI, traffic, and conversion against the overall goals of the business, making sure all campaigns stay aligned with business objectives.- Collaborating one and, as such, works closely with the branding department, web design department, and the content departments in identifying and implementing necessary changes to existing campaigns strategies, content, and approaches that will in turn improve the performance of all campaigns of the business.- Bringing in innovations in existing campaigns and media available and keeping evolving my digital marketing scope and vision. Show less

Account Manager

• Jan 2020 - Mar 2021

Digital Marketing Manager

• May 2019 - Jan 2020

- 日常管理超过五个客户的social，sem账号以及其他相关的数字营销频道，日常英文与客户邮件、电话沟通账户表现。 - 精通百度ppc和信息流，熟练操作平台及数据分析。能在非常短的时间内明白客户需求并且创建最优的ppc和dsp账户结构和策略。 - 熟练操作百度推广后台，百度统计，百度指数，Google Adwords，Google Analytics， DoubleClicks等平台 - 作为公司的上海经理，带领上海的4位下属，为下属提供员工绩效评估。 - 几乎每周有独立完成或参与公司比稿投标，全程英文交流 - 数据分析能力强，能在各个平台的数据中分析出趋势，并指导和建议客户进行优化 Leading a team of 5 in Shanghai office; - Managing over 5 clients on a daily basis cross SEM Baidu PPC, Feedads Display, Social and other Chinese digital channels. Specialise in Paid search channel, strong ability in building up campaigns from scratch according to clients’ need and optimise accounts to achieve KPI; - As a PPC experts, I trained the whole company on PPC after joining Pingpong and I oversee the whole company’s ppc accounts; - Emailing/calling clients for account performance explanation/update/ report in full English on a daily basis; - Pitching to/following up with potential clients independently in full English on a weekly basis Show less

PPC account manager

• Apr 2018 - May 2019

- 日常维护及优化客户在亚太市场账户的百度、谷歌和必应推广;- 主要焦点为PPC，每日操作PPC系统，⼤量数据分析，从不不同维度优化账户;- 熟练操作百度推广，百度统计，百度指数，Google Adwords, Google Analytics, Bing Ads, DoubleClicks等平台;- 日常与客户全英⽂邮件或电话沟通汇报账户表现情况;- 日常独立指导和分配3位以上的自由职业者的工作- Managing performance for APAC markets for our clients by using Baidu, Baidu Analytics, Baidu Index, Google Adwords, Google Analytics Bing Ads and DoubleClicks platforms frequently, cross PPC, Display, SEO and social.- Outstanding data analysis skill and optimisation skills;- Manage more than 3 freelancers on a daily basis. Show less

PPC executive

• Apr 2017 - Apr 2019