Experience

DEN Kennisinstituut cultuur & digitale transformatie

• Netherlands
• Non-profit Organizations
• 1 - 100 Employee

• Projectleider digitale transformatie a.i.

  • Oct 2022 - Present



Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• European Marketing Campaign Manager a.i.

  • Mar 2022 - Oct 2022

  Coordinate all media planning of the marketing campaigns for Western Europe for Personal Health, with a dedicated focus on the category Oral Health Care. Responsible for close contact with media agencies en in-house media specialists as well as all stakeholders in the zones/countries for campaign readiness, execution, performance and optimisation based on brand awareness and conversion KPI’s. Responsible for the test & learn roadmap and optimisation of all social media channels. Close contact with Meta and TikTok for new possibilities, testing and optimisation purposes.



Museumvereniging

• Netherlands
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Media, Marketing & CRM Manager a.i.

  • Apr 2019 - Mar 2022

  The Museums Association aims to represent the interest of 450+ museums in The Netherlands. It is best known for the public for the Museum Card, which gives free access to all 450+ museums for 365 days at a fixed fee. Responsible for the team focused on all activities aimed at the public; working on marketing and operations of the Museum Card, the Museum Kids platform aimed at families and kids, museum.nl and the yearly Museumweek event. Next to daily management and optimisation of marketing and CRM activities, I also oversee a large innovation project in implementation to change and upgrade operations as well as transformation to a new digital platform.



DEN Kennisinstituut cultuur & digitale transformatie

• Netherlands
• Non-profit Organizations
• 1 - 100 Employee

• Review and advice on digital training opportunities for the cultural sector

  • Sep 2021 - Jan 2022

  Advice on what is available and future opportunities regarding digital training for the cultural sector. Advice on what is available and future opportunities regarding digital training for the cultural sector.



Boom Chicago

• Netherlands
• Entertainment Providers
• 1 - 100 Employee

• Interim Marketing Strategy

  • Nov 2018 - Feb 2019

  Organizing & presenting strategy and marketing workshops. Delivery of a marketing strategy and execution plan. Advise on the implementation of the plan. Organizing & presenting strategy and marketing workshops. Delivery of a marketing strategy and execution plan. Advise on the implementation of the plan.



Stage Entertainment

• Netherlands
• Entertainment Providers
• 700 & Above Employee

• Change Agent International Digital Transformation Projects

  • Oct 2017 - Nov 2018

  Change Agent role in the Stage Entertainment holding company, next to my NL position, in International Digital Transformation projects. As a change agent I am a bridge between the countries, the business and the project/project managers. Currently mainly focused on the centralized marketing database foundation for optimization of datadriven CRM and digital marketing and the introduction of a new webplatform project for all countries that includes tools for A/B testing and datadriven personalisation.



Stage Entertainment Nederland

• United States
• Entertainment Providers
• 100 - 200 Employee

• Manager Online/Digital Marketing & CRM

  • Sep 2013 - Nov 2018

  Responsible for the online and CRM teams. The online marketing team is part of the marketing team responsible for all branding, mid and lower funnel campaigns. The online marketing team develops, manages and executes all digital/online marketing and communication activities, including mobile, social media and influencer marketing. CRM determines, manages and executes all client database activities such as customer retention, email marketing, customer relations optimization, loyalty and analysis, all datadriven and when needed with dynamic content. Linking CRM and online/digital marketing by determining the role of all activities in the conversion attribution paths and storing the online and social behavior in the customer profile database. Also by using customer data for online marketing activities such as (social) retargeting and look-a-like prospecting as well as using customer browsing knowledge for behavioural targeting.



Presenter

• Netherlands
• Technology, Information and Internet
• 1 - 100 Employee

• Manager Operations

  • Feb 2012 - Sep 2013

  Presenter is an online communication agency specialized in content management projects, online communication management and (intranet) social media. We support this by supplying services in the field of web editing, project management and consultancy. Managing two direct reports (Managers project team), both responsible for a growing team of 20 online communication professionals. Member of the Management Team. Responsible for product development, strategy, service delivery, solution results, maintenance and improvement of client relationships.



HEMA

• Netherlands
• Retail
• 700 & Above Employee

• Manager Digital Marketing & CRM

  • Jun 2008 - Nov 2011

  HEMA is one of the largest retailers in the Netherlands with a leading position in ecommerce which I helped achieve. Responsible for the digital team with content and online communication professionals. Additionally, in charge of externals from ‘Online agencies’ on project basis. Member of the E-Business Unit Management Team, aimed at creating synergy between offline marketing, ecommerce and digital communications with a clear focus on brand marketing to create and maintain the loveable brand.- Defining the Digital Marketing & Communication Strategy - Creation of the yearly campaign calendar - Responsible for the digital marketing budget- Management of all online marketing and CRM activities- In charge of all HEMA branding campaigns online - Prize winning viral (Webbies NY)- Integration of offline and in store communication with online communication- Promotion of the HEMA websites by driving traffic and conversion- Development of the look & feel of new websites (egg. hema.fr) and of new product categories- Improvement look & feel, usability internet site and conversionPrezi: my work@HEMA http://prezi.com/mfkz-ritz7ox/campaignshema/

• Sr. project manager Internet Communication

  • Aug 2006 - Jun 2008

  Senior member of the Digital Marketing & CRM team



Lycos Europe

• Technology, Information and Internet
• 1 - 100 Employee

• International Product Manager

  • Apr 2004 - Dec 2005

  Part of the European Product Management team in Paris responsible for the email, mobile and IM products of Lycos. Coordination and motivation of local product managers. - Definition of the business model & optimization of the new product: premium email - Specification, release and marketing of the new range of premium mail offers - Supervision and coordination of a marketing budget of € 1.5m for freemail and premium mail promotion. Budget spent on print, email marketing, viral campaigns, search engine optimization & marketing, affiliate marketing and online display campaigns - Focus on premium mail marketing activities, cross promotion, pricing, bundling, customer retention - Improvement of premium mail customer acquisition by continuous analysis and improvement of conversion - Specification and release of premium mail-related billing projects focused on product contribution and fraud reduction, in coordination with the technical development team



Lycos Europe

• Technology, Information and Internet
• 1 - 100 Employee

• Product Manager

  • 2003 - 2004

  Local responsibility for the communication products of Lycos.nl: email, mobile and IM products - Execution of the European product strategy - Initiation and execution of all local marketing activities to increase the performance of the communication products in The Netherlands After 1 year I moved to Paris to work for Lycos on an international level. Local responsibility for the communication products of Lycos.nl: email, mobile and IM products - Execution of the European product strategy - Initiation and execution of all local marketing activities to increase the performance of the communication products in The Netherlands After 1 year I moved to Paris to work for Lycos on an international level.



Groupe Editor

• Marketing coordinator

  • 2002 - 2003

  Groupe Editor is a large greeting cards publisher - Responsible for all marketing activities related to the collection of published greeting cards - Merge of the product line with the takeover of a Dutch greeting cards company Groupe Editor is a large greeting cards publisher - Responsible for all marketing activities related to the collection of published greeting cards - Merge of the product line with the takeover of a Dutch greeting cards company



Liberty Global

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Product Manager

  • 2000 - 2002

  UPC is a large cable company - Initiation, execution and coordination of all marketing activities of Chello (Internet via cable) in the region - Coordination of all call center sales activities (biggest sales channel) - Facilitating the sales channels to achieve higher sales by consumer research, trade promotion etc UPC is a large cable company - Initiation, execution and coordination of all marketing activities of Chello (Internet via cable) in the region - Coordination of all call center sales activities (biggest sales channel) - Facilitating the sales channels to achieve higher sales by consumer research, trade promotion etc



Eurohealth.com

• Marketing manager

  • 2000 - 2000

  Eurohealth.com was an internet start-up company selling high-dosage vitamins in the Netherlands, Germany and the UK. The business was unsuccessful and after 6 months declared bankrupt. - Initiating and executing all marketing activities - Write a marketing plan - Determine a marketing budget - Coach two interns Eurohealth.com was an internet start-up company selling high-dosage vitamins in the Netherlands, Germany and the UK. The business was unsuccessful and after 6 months declared bankrupt. - Initiating and executing all marketing activities - Write a marketing plan - Determine a marketing budget - Coach two interns



Countdown/Loyalty Profs

• Project manager

  • 1999 - 2000

  Management of the Countdown loyalty program by upgrading the client and supplier network for the yearly guidebook - Management of a Direct Mail agency that contacted all existing points of sale to continue membership of the loyalty program - Management of the follow-up via call centers - Coordination a sales team of 15 people throughout the country that were hired to acquire new retailers and restaurants for membership in the loyalty program - Coordination of the printing process of the definite version of the new guide



Randstad

• Netherlands
• Human Resources Services
• 700 & Above Employee

• Job consultant

  • 1998 - 1999

  Randstad temporal employment agency: Liaison between job seekers and job offers. Account management. Randstad temporal employment agency: Liaison between job seekers and job offers. Account management.