WENHAN XIA

GTM Manager at Oceanwing | An Anker Innovations Company
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Contact Information
us****@****om
(386) 825-5501
Location
Dallas, Texas, United States, US

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Credentials

  • Project Management Essentials Certified
    Management & Strategy Institute
    Apr, 2022
    - Oct, 2024

Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • GTM Manager
      • Mar 2022 - Present

      -Deliver excellent client service through management of multiple client relationships, communication, and project management. -Proactively and tactically develop, present, and execute growth-focused strategic plans with clients including marketing, content, customer services, DTC and inventory management. -Deliver and build up a clear understanding and command of client metrics related to growth, sales, inventory, content, marketing, and ROI. -Coach and educate clients on key business drivers and inputs. -Coordinate with cross-functional groups on execution Identify and recommend internal process improvements. -Clearly and confidently diagnosis and present business insights and strategy to C-level audiences. Show less

    • United States
    • Computer Hardware
    • 1 - 100 Employee
    • E-commerce Budget Analyst/ Merchandiser
      • Sep 2020 - Mar 2022

      Create and onboard new products to all marketplace channels and websites by PIM. Identify niche products and new trends and help recommend new products to be listed. Implement auto-pricing/ price-matching strategies for the team. Own and Be responsible for storage category over 150-200 SKUs & $150k-200k revenue per week (60% of team goal). Take charge of storage category product management, contact suppliers and vendors to identify trends and product life cycle, be responsible for own inventory pricing of normal, heavy & no-movement stock and generate new sales strategies. Help and train team to grow sales by experimental sales strategies and ads strategies. Manage the Amazon ads/promotions. Work closely with Marketing/IT team to create promotions and campaigns, blog post and market analysis. Responsible for working with Accounting and Warehouse departments to reconcile department FBA and RMA inventory. Forecast different categories sales/inventory/run rate and analyze budget and compare different brokers/vendors in order to maximize the profits with relatively lower risk of loss; identify the pricing and B2B pricing strategies for different SKUs. Manage both domestic and international B2B business, maintain clients relationship, identity demands and give quotation. Create P/L analysis and tracking sheet for different categories with the goal of finding ways to run and sale efficiently and effectively. Generate and report to the director about net margin, run rate, inventory, replenish planning & strategies. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Manager Ecommerce
      • Oct 2018 - Sep 2020

      Proactively work together with business partners to develop and build annual financial plan and short term forecasting; Monthly Dept./Divisional forecast, identify financial risks; Conduct monthly/quarterly financial analysis between budget/forecast and actual to improve accuracy of planning/forecasting and timely alert management; Build a bridge between financial analysis and business to dig out the business reason and improve performance of business. Provide advice on price investment to drive sales, manage investment and evaluate return; Lead or participate in special projects to achieve business initiatives by driving financial analysis and providing financial solution; Skillsets in finance, statistics, financial modeling, use excel in financial statement. Show less

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Project Associate
      • Jul 2018 - Oct 2018

      Ensure specific projects are implemented efficiently & successfully, make working plan, monitor & report on progress, analyze data. Design, develop & implement start-ups cross-border projects for attracting more start-ups and investors between US and China. Make business development in local area for extending company business influence and local reputation, attract more startup owners to be our sources and potential customer. Keep connections with investors and startups founders for further potential cooperation. Analysis startups in autonomous driving, AI, Blockchain industry prospects, investment budget and business model. Hold and assistant to organize technology events for new start-up companies, such as: blockchain, AI, auto-pilot technology. Co-design business online/local courses, found blockchain community & collect local resources of blockchain technology. Show less

    • Co-Founder
      • Apr 2017 - Aug 2018

      Established this club with my classmates, aiming at providing services about cars purchase and driving skills Be responsible for the public account operation, badge design, recruitment and publication on social networking, and attracted more than 150 members. Organized regular events, such as car show, road trips, driving lectures, etc. Established this club with my classmates, aiming at providing services about cars purchase and driving skills Be responsible for the public account operation, badge design, recruitment and publication on social networking, and attracted more than 150 members. Organized regular events, such as car show, road trips, driving lectures, etc.

    • Marketing Manager & course trainer
      • Jan 2016 - Aug 2016

      Achieve the monthly sales goals regarding selling of teaching materials and seeking for partnership Analyzed competitors’ course price, based on which offered pricing suggestions and effective selling skills to partnerships Supported operations and teaching in campuses in other cities regularly Train both local and foreign k12 teachers in different level Achieve the monthly sales goals regarding selling of teaching materials and seeking for partnership Analyzed competitors’ course price, based on which offered pricing suggestions and effective selling skills to partnerships Supported operations and teaching in campuses in other cities regularly Train both local and foreign k12 teachers in different level

    • Primary and Secondary Education
    • 1 - 100 Employee
    • English Instructor Lead
      • Jun 2015 - Jan 2016

      -Teaching K12 system English, giving lecture all in English including: English, Math, Science and Art, aiming to 3-12 years old student. -Editing and design class study content, activities, missions for student and tests. -Arrange and make 15 min demo class for coming potential students and parents, cooperating with BD team to communicate with potential customers and help BD team finish sales task. -Manage 6-8 lecturer to finish internal teaching tasks monthly and monitoring students study status, communicate and report students status to parents as study feedback. Show less

    • Banking
    • 700 & Above Employee
    • Internship
      • May 2014 - Aug 2014

Education

  • Case Western Reserve University
    Master of Science - MS, Management, finance
    2016 - 2018
  • University of Colorado Denver
    Bachelor of Arts (B.A.), Economics
    2011 - 2015
  • China Agricultural University
    Bachelor of Arts (B.A.), Economics
    2011 - 2015

Community

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