Wendy Whelan
Director of Strategic Engagement at Girl Scouts of the Missouri Heartland- Claim this Profile
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Bio
Experience
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Girl Scouts of the Missouri Heartland
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United States
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Non-profit Organizations
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1 - 100 Employee
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Director of Strategic Engagement
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Jun 2021 - Present
Provide direction and support to all organization communications, across various audiences and mediums. Manage the Girl Scout brand regionally. Working with a team, coordinate and supervise the regional Girl Scout Cookie Program, driving internal participation and external engagement.
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Director Of Brand Management
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Jun 2019 - Jul 2021
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Marketing & Brand Manager
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Nov 2013 - Jun 2019
-Collaborate with all departments to execute marketing and brand strategies, including social media strategies; promote council services and a positive brand image; and provides communication support planning and implementation.-As developer of print and online newsletters, collaborate with other departments, write and produce publications targeted to girls, donors, volunteers, and agency partners.-Use graphic design programs to design council publications, marketing materials and website graphics.-Work to develop regional and local level marketing plans for the purpose of recruitment, showcasing the benefits of the GSLE, and ensuring a positive Girl Scout image.-Develop branded tools, templates and guidelines for both staff and volunteers; trains staff and volunteers on the importance of brand and the use of these materials; develop and manage a user-friendly system by which these materials will be distributed. Show less
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Girl Scouts of the USA
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United States
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Civic and Social Organizations
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700 & Above Employee
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Sandler Sales Coach
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Apr 2018 - Present
• Facilitates webinars and in-person trainings for Girl Scout councils and teams nationwide. • Brings strong competencies in training content areas, including: volunteer recruitment and retention strategies, communicating across differences, performance coaching, staff development, and accountability. • Facilitates webinars and in-person trainings for Girl Scout councils and teams nationwide. • Brings strong competencies in training content areas, including: volunteer recruitment and retention strategies, communicating across differences, performance coaching, staff development, and accountability.
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Great Circle
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Non-profit Organizations
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300 - 400 Employee
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Youth Care Specialist, PRN
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Oct 2013 - Nov 2015
-Provide for the physical and emotional needs of the children assigned to the cottage and facilitate a healthy group living experience. -Participate in a multi-disciplinary treatment team in the care of children. -Provide for the physical and emotional needs of the children assigned to the cottage and facilitate a healthy group living experience. -Participate in a multi-disciplinary treatment team in the care of children.
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Springfield Brewing Company
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United States
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Restaurants
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1 - 100 Employee
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Craft Beer Ambassador
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Sep 2012 - Sep 2013
-Plan and execute a marketing strategy, including designing advertisements for campaigns, running a congruent social media strategy, and handling a consistent email marketing campaign. -Coordinate events to promote the expanding capabilities of our brewery. -Plan and execute a marketing strategy, including designing advertisements for campaigns, running a congruent social media strategy, and handling a consistent email marketing campaign. -Coordinate events to promote the expanding capabilities of our brewery.
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Northwest Missouri State University
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United States
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Higher Education
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700 & Above Employee
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Design Editor & Assistant Web Editor
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Aug 2011 - Apr 2012
-Create a consistent and engaging style guide for the 2011-2012 newspaper. -Manage designers; coaching, and working with them to design and finalize layouts, including packages, front and inside pages. -Work with the web editor to manage the site, www.nwmissourinews.com; create and implement a social media plan for the 2011-2012 year.
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Multimedia Lab Consultant
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Aug 2009 - Apr 2012
-Assist an average of 10 students a shift in the Multimedia Lab with Adobe InDesign, Photoshop and Illustrator, as well as tutoring for class projects.
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Broadcast Electronics
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Contractor for Web Development
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Dec 2010 - Jan 2011
-Use a content management site to transfer and organize online information during a transition to a new website; Create graphics for the new website bdcast.com. -Build and manage professional relationships with co-workers by being on-time, and working quickly and efficiently. -Use a content management site to transfer and organize online information during a transition to a new website; Create graphics for the new website bdcast.com. -Build and manage professional relationships with co-workers by being on-time, and working quickly and efficiently.
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Education
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Northwest Missouri State University
Master of Business Administration - MBA, Marketing -
Northwest Missouri State University
Bachelor's Degree, Interactive Digital Media, emphasis Mass Communication