Wendy Whelan

Director of Strategic Engagement at Girl Scouts of the Missouri Heartland
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Contact Information
us****@****om
(386) 825-5501
Location
Springfield, Missouri, United States, US

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Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Director of Strategic Engagement
      • Jun 2021 - Present

      Provide direction and support to all organization communications, across various audiences and mediums. Manage the Girl Scout brand regionally. Working with a team, coordinate and supervise the regional Girl Scout Cookie Program, driving internal participation and external engagement.

    • Director Of Brand Management
      • Jun 2019 - Jul 2021

    • Marketing & Brand Manager
      • Nov 2013 - Jun 2019

      -Collaborate with all departments to execute marketing and brand strategies, including social media strategies; promote council services and a positive brand image; and provides communication support planning and implementation.-As developer of print and online newsletters, collaborate with other departments, write and produce publications targeted to girls, donors, volunteers, and agency partners.-Use graphic design programs to design council publications, marketing materials and website graphics.-Work to develop regional and local level marketing plans for the purpose of recruitment, showcasing the benefits of the GSLE, and ensuring a positive Girl Scout image.-Develop branded tools, templates and guidelines for both staff and volunteers; trains staff and volunteers on the importance of brand and the use of these materials; develop and manage a user-friendly system by which these materials will be distributed. Show less

    • United States
    • Civic and Social Organizations
    • 700 & Above Employee
    • Sandler Sales Coach
      • Apr 2018 - Present

      • Facilitates webinars and in-person trainings for Girl Scout councils and teams nationwide. • Brings strong competencies in training content areas, including: volunteer recruitment and retention strategies, communicating across differences, performance coaching, staff development, and accountability. • Facilitates webinars and in-person trainings for Girl Scout councils and teams nationwide. • Brings strong competencies in training content areas, including: volunteer recruitment and retention strategies, communicating across differences, performance coaching, staff development, and accountability.

    • Non-profit Organizations
    • 300 - 400 Employee
    • Youth Care Specialist, PRN
      • Oct 2013 - Nov 2015

      -Provide for the physical and emotional needs of the children assigned to the cottage and facilitate a healthy group living experience. -Participate in a multi-disciplinary treatment team in the care of children. -Provide for the physical and emotional needs of the children assigned to the cottage and facilitate a healthy group living experience. -Participate in a multi-disciplinary treatment team in the care of children.

    • United States
    • Restaurants
    • 1 - 100 Employee
    • Craft Beer Ambassador
      • Sep 2012 - Sep 2013

      -Plan and execute a marketing strategy, including designing advertisements for campaigns, running a congruent social media strategy, and handling a consistent email marketing campaign. -Coordinate events to promote the expanding capabilities of our brewery. -Plan and execute a marketing strategy, including designing advertisements for campaigns, running a congruent social media strategy, and handling a consistent email marketing campaign. -Coordinate events to promote the expanding capabilities of our brewery.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Design Editor & Assistant Web Editor
      • Aug 2011 - Apr 2012

      -Create a consistent and engaging style guide for the 2011-2012 newspaper. -Manage designers; coaching, and working with them to design and finalize layouts, including packages, front and inside pages. -Work with the web editor to manage the site, www.nwmissourinews.com; create and implement a social media plan for the 2011-2012 year.

    • Multimedia Lab Consultant
      • Aug 2009 - Apr 2012

      -Assist an average of 10 students a shift in the Multimedia Lab with Adobe InDesign, Photoshop and Illustrator, as well as tutoring for class projects.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Contractor for Web Development
      • Dec 2010 - Jan 2011

      -Use a content management site to transfer and organize online information during a transition to a new website; Create graphics for the new website bdcast.com. -Build and manage professional relationships with co-workers by being on-time, and working quickly and efficiently. -Use a content management site to transfer and organize online information during a transition to a new website; Create graphics for the new website bdcast.com. -Build and manage professional relationships with co-workers by being on-time, and working quickly and efficiently.

Education

  • Northwest Missouri State University
    Master of Business Administration - MBA, Marketing
    2017 - 2019
  • Northwest Missouri State University
    Bachelor's Degree, Interactive Digital Media, emphasis Mass Communication
    2008 - 2012

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