Wendy Spander
Board Chair at SocialMedia.org- Claim this Profile
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Bio
Andrea White, PhD
I have known Wendy for 5 years, as our children are classmates at Joaquin Miller Elementary School. In the time that I have known her, I never cease to be amazed by the dedication and effort she has shown to every school project and committee she has been a part of. Her efforts with the school auction helped raise thousands of dollars for our elementary school over the years and she has always been action focused and goal oriented to ensure success. In addition, Wendy is always a pleasure to be around and makes it a point of ensuring that others feel included in the conversation. I believe that her dedication and efforts have created to much better learning environment for my child and every other child at the school and I would recommend her unconditionally for any role she applies for...she will ALWAYS be an asset to the team!
Rachel Steinberg
Wendy is an exceptional PR professional with contacts that span the gamut from enthusiast press, mainstream consumer press to broadcast media. She's a team player who will jump in and help at any occasion. I had the pleasure of working with Wendy when she owned EA's events. She is detail-oriented, understands what success looks like and brought the right media to see my titles. I would highly recommend Wendy and look forward to one day working alongside her again.
Andrea White, PhD
I have known Wendy for 5 years, as our children are classmates at Joaquin Miller Elementary School. In the time that I have known her, I never cease to be amazed by the dedication and effort she has shown to every school project and committee she has been a part of. Her efforts with the school auction helped raise thousands of dollars for our elementary school over the years and she has always been action focused and goal oriented to ensure success. In addition, Wendy is always a pleasure to be around and makes it a point of ensuring that others feel included in the conversation. I believe that her dedication and efforts have created to much better learning environment for my child and every other child at the school and I would recommend her unconditionally for any role she applies for...she will ALWAYS be an asset to the team!
Rachel Steinberg
Wendy is an exceptional PR professional with contacts that span the gamut from enthusiast press, mainstream consumer press to broadcast media. She's a team player who will jump in and help at any occasion. I had the pleasure of working with Wendy when she owned EA's events. She is detail-oriented, understands what success looks like and brought the right media to see my titles. I would highly recommend Wendy and look forward to one day working alongside her again.
Andrea White, PhD
I have known Wendy for 5 years, as our children are classmates at Joaquin Miller Elementary School. In the time that I have known her, I never cease to be amazed by the dedication and effort she has shown to every school project and committee she has been a part of. Her efforts with the school auction helped raise thousands of dollars for our elementary school over the years and she has always been action focused and goal oriented to ensure success. In addition, Wendy is always a pleasure to be around and makes it a point of ensuring that others feel included in the conversation. I believe that her dedication and efforts have created to much better learning environment for my child and every other child at the school and I would recommend her unconditionally for any role she applies for...she will ALWAYS be an asset to the team!
Rachel Steinberg
Wendy is an exceptional PR professional with contacts that span the gamut from enthusiast press, mainstream consumer press to broadcast media. She's a team player who will jump in and help at any occasion. I had the pleasure of working with Wendy when she owned EA's events. She is detail-oriented, understands what success looks like and brought the right media to see my titles. I would highly recommend Wendy and look forward to one day working alongside her again.
Andrea White, PhD
I have known Wendy for 5 years, as our children are classmates at Joaquin Miller Elementary School. In the time that I have known her, I never cease to be amazed by the dedication and effort she has shown to every school project and committee she has been a part of. Her efforts with the school auction helped raise thousands of dollars for our elementary school over the years and she has always been action focused and goal oriented to ensure success. In addition, Wendy is always a pleasure to be around and makes it a point of ensuring that others feel included in the conversation. I believe that her dedication and efforts have created to much better learning environment for my child and every other child at the school and I would recommend her unconditionally for any role she applies for...she will ALWAYS be an asset to the team!
Rachel Steinberg
Wendy is an exceptional PR professional with contacts that span the gamut from enthusiast press, mainstream consumer press to broadcast media. She's a team player who will jump in and help at any occasion. I had the pleasure of working with Wendy when she owned EA's events. She is detail-oriented, understands what success looks like and brought the right media to see my titles. I would highly recommend Wendy and look forward to one day working alongside her again.
Experience
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SocialMedia.org
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United States
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Professional Training and Coaching
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1 - 100 Employee
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Board Chair
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Jun 2018 - Present
SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Chair, I'm responsible for helping my company's membership in the community. https://socialmedia.org/ SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Chair, I'm responsible for helping my company's membership in the community. https://socialmedia.org/
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Logitech
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United States
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Computers and Electronics Manufacturing
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700 & Above Employee
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Head of Global Communications, Personal Workspace and Logitech for Education
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Jun 2017 - Present
Lead global communications - PR, social media, influencer relations, internal communications and thought leadership - for Personal Workspace (mobility products, mice, keyboards, webcams, presenters, software) and Logitech for Education. Plan strategy and execution, manage budgets with internal marketing stakeholders, as well as executives, agencies and influencers. Partnership manager with Girls Who Code, to help close the gender gap in technology, and Dribbble, to engage the creative community with our tools. Show less
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Global Communications Manager, Logitech G
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Sep 2014 - Jun 2017
Manage global PR and social media for Logitech Gaming as well as Logitech PC products in the U.S., AP and EMEA, working with my business groups to create integrated communications plans that get results globally.I help drive overarching communications strategies, develop ideas and content, conduct media relations and manage agencies to drive awareness for Logitech G (gaming) and Logitech PC products across the company’s portfolio.
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510 Communications (Independent Integrated Marketing Communications)
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San Francisco Bay Area
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Principal Consultant/Communications & Public Relations Advisor
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Nov 2013 - Aug 2014
Communications and media relations consultant providing services including development of PR plans and marketing materials, and assisting with corporate communications strategy, media training and media outreach. Currently helping clients launch and establish brand presence through media relations, events and social media. Client list includes Seebright, ANKI Drive, USA Swimming and OAL Elite. Communications and media relations consultant providing services including development of PR plans and marketing materials, and assisting with corporate communications strategy, media training and media outreach. Currently helping clients launch and establish brand presence through media relations, events and social media. Client list includes Seebright, ANKI Drive, USA Swimming and OAL Elite.
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Electronic Arts (EA)
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United States
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Entertainment Providers
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700 & Above Employee
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Senior Communications and Events Manager
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Jan 2001 - Nov 2013
2007-2013: Senior Communications & Events Manager Global corporate communications experience: -Helped to better position the company during transitional years with reputation management through social media, press outreach and global events -Managed global budgets $200,000+ -Achieved goals of media coverage via KPI measurement -Oversaw social media campaigns for EA on Twitter, Facebook, and Instagram -Handled EA internal/external communications, media pitches and press releases, including weekly Communications Tip Sheet to more than 800 employees -Developed and managed messaging alignment across social media, traditional media and marketing -Served as Bay Area broadcast expert for EA corporate and game preview events -Primary liaison for talent/spokespeople on national broadcast shows including The Late Show with David Letterman, The Jimmy Kimmel Show and Conan Global events highlights: -Produced North American and international media events including product showcases, launch parties, press briefings, presentations and media tours ranging in size from 20 to 500+ attendees. Projects included New York events, EA SPORTS previews in Vancouver, New York and global showcases in the UK, Paris and Tokyo -Managed strategic event planning, execution, social media campaigns and media pitches for events worldwide 2001 – 2007: PR Manager and Senior PR Manager, EA SPORTS/EA GAMES -PR projects and launches: Madden NFL Football, Tiger Woods PGA TOUR & NCAA Football franchises; contributed to year-over-year growth in sales by 2% minimum. -Worked with global teams throughout EA for product launches, securing coverage with national media including CNN, ESPN, Yahoo! Sports, USA TODAY -Responsibilities included writing and executing PR plans, media outreach and tours, talent management and events, Madden Bowls, producing "History of Madden" document -Media highlights included securing Tiger Woods on TODAY, CBS This Morning, Good Morning America and Late Night with Conan O'Brien Show less
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Schwartz Communications
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San Francisco Bay Area
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Account Executive/Acting Supervisor
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2000 - 2001
-Responsibilities included writing public relations plans and press releases, and booking and executing media tours for client launches and key announcements -Accounts included high-tech/emerging growth clients such as Ventro, Chemdex, dotTV, Quintus and eVoice. -Helped increase visibility of clients via media pitching, media coverage and securing speaking engagements -Responsibilities included writing public relations plans and press releases, and booking and executing media tours for client launches and key announcements -Accounts included high-tech/emerging growth clients such as Ventro, Chemdex, dotTV, Quintus and eVoice. -Helped increase visibility of clients via media pitching, media coverage and securing speaking engagements
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Sony Computer Entertainment America
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Foster City, CA
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PR Manager
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Apr 1997 - Dec 1999
Public Relations Manager (1999-2000); Public Relations Specialist (1997-1999) -Positioned SCEA as console leader following the growth of PlayStation One -Responsibilities included writing public relations plans/press materials, media outreach, implementing game launches, implementing and managing the PlayStation sports publicity program, and coordinating and conducting media tours with trade and consumer media -Managed department’s public relations specialist and outside public relations agency -Implemented and executed publicity programs for Sony PlayStation and SCEA sports titles, including NFL GameDay ’98, MLB ’99 and Hot Shots Golf, including visits to MLB spring training and NFL training camps Show less
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Alan Taylor Communications
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New York City
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Account Executive
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1995 - 1997
-Responsibilities included on-site event coordination, writing, distributing and securing media placement of press releases and media coverage of clients -Accounts included Compaq World Putting Championship by Dave Pelz, Gillette LPGA Golf Clinics for Women, Gillette Putting Challenges, Gillette 3-Point Challenge and Million Dollar Shot, and all MasterCard International golf programs -Work resulted in increased visibility and positioning of client, Gillette, as a pro-woman corporation -Responsibilities included on-site event coordination, writing, distributing and securing media placement of press releases and media coverage of clients -Accounts included Compaq World Putting Championship by Dave Pelz, Gillette LPGA Golf Clinics for Women, Gillette Putting Challenges, Gillette 3-Point Challenge and Million Dollar Shot, and all MasterCard International golf programs -Work resulted in increased visibility and positioning of client, Gillette, as a pro-woman corporation
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Education
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1989 - 1993
University of Pennsylvania
BA, International Relations/Spanish
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