Experience

Outdoor Venture Pte Ltd

• Singapore
• Retail
• 1 - 100 Employee

• Assistant Marketing Manager

  • Mar 2022 - Present

  Responsible for planning and executing marketing plans to increase brand visibility and sales revenue for all retail banners and distribution brands, including The North Face, LIV ACTIV, HOKA, and ON. Successfully launched the first-ever HOKA Fly Zone along Orchard Road, and HOKA Clifton 9 launch pop-up outside Wisma Atria. Responsible for planning and executing marketing plans to increase brand visibility and sales revenue for all retail banners and distribution brands, including The North Face, LIV ACTIV, HOKA, and ON. Successfully launched the first-ever HOKA Fly Zone along Orchard Road, and HOKA Clifton 9 launch pop-up outside Wisma Atria.



Sime Darby Motors

• Malaysia
• Motor Vehicle Manufacturing
• 300 - 400 Employee

• Marketing Executive

  • Nov 2020 - Mar 2022

  Managed 3 automotive brands - Peugeot, BYD, and Ford. Strategized marketing plans and implementation of branding, advertising & promotional programmes. Managed and established relationships with internal and external stakeholders to ensure smooth execution for all projects (campaigns, launches, roadshows). Worked closely with agency to ensure digital marketing efforts such as campaign planning, content strategy, SEM, and GDN are in line with our targeted audience. Assumed the role of aftersales marketing portfolio by executing campaigns to optimize exposure for aftersales products and services. Successfully launched 4 Peugeot models in 6 months. Show less



StarHub

• Singapore
• Telecommunications
• 700 & Above Employee

• Senior Executive, Customer Lifecycle Management

  • Jul 2019 - Oct 2020

  Designed business cases for segmented targeting to achieve desired adoption rate and churn reduction for Consumer Products (Mobile, TV and Broadband). Managed below-the-line targeted marketing campaigns and promotions. Analysed pre-to-post campaign effectiveness and monthly forecast/budget. Designed business cases for segmented targeting to achieve desired adoption rate and churn reduction for Consumer Products (Mobile, TV and Broadband). Managed below-the-line targeted marketing campaigns and promotions. Analysed pre-to-post campaign effectiveness and monthly forecast/budget.



Cycle & Carriage Singapore

• Singapore
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Marketing Executive

  • Mar 2017 - Jun 2019

  Worked closely with creative agencies and internal stakeholders for below-the-line communication and collateral with the objective to increase sales and generate leads. Ensured smooth execution and delivery of all marketing collaterals for customers and internal stakeholders. Event management - planned and executed monthly CRM workshops and retail events with the objective to drive brand loyalty. Worked closely with creative agencies and internal stakeholders for below-the-line communication and collateral with the objective to increase sales and generate leads. Ensured smooth execution and delivery of all marketing collaterals for customers and internal stakeholders. Event management - planned and executed monthly CRM workshops and retail events with the objective to drive brand loyalty.



LH.M Advertising Pte Ltd

• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Nov 2016 - Feb 2017

  Conceptualised and delivered creative materials for digital and weekly print ads for a supermarket client. Worked with internal stakeholders to meet client’s expectations and objectives. Conceptualised and delivered creative materials for digital and weekly print ads for a supermarket client. Worked with internal stakeholders to meet client’s expectations and objectives.



Wearnes Automotive Pte. Ltd.

• Singapore
• Automotive
• 100 - 200 Employee

• Marketing Intern, Infiniti

  • May 2015 - Aug 2015