Experience

Redlands College

• Australia
• Primary and Secondary Education
• 1 - 100 Employee

• Development & Communications Officer

  • May 2022 - Present



Bayside Graphic Design

• Australia
• Design Services

• Graphic Designer & Marketing Specialist

  • Aug 2018 - Feb 2023

  Boutique Studio specialising in eCommerce and graphic design services www.baysidegraphicdesign.com.au Boutique Studio specialising in eCommerce and graphic design services www.baysidegraphicdesign.com.au



IndoSoul Australia

• Marketing Creative & Ecommerce Coordinator

  • Jul 2017 - Dec 2018

  Outdoor furniture wholesaler Outdoor furniture wholesaler



Cryo-Save South Africa

• 1 - 100 Employee

• Creative Marketing Manager

  • Sep 2011 - Nov 2016

  Cryo-Save South Africa, a member of the Cryo-Save Group, Europe and Africa’s largest family stem cell bank. Specialising in the processing and cryogenic storage of umbilical cord stem cells. Selected Achievements: • Developed and project managed the creative rebranding of the Lazaron and Cryo-Save companies • Directed and managed the brand development and all marketing collateral for 7 new products within a 4-month period (logo's, brand identity, marketing collateral, brand launch etc) • Managed the launch of our new cryogenic processing and storage laboratory • Developed a new customer service strategy which included sales strategy, sales training, training material, phone pitch, customer emails and client surveys. • Spearheaded the complex creation of our custom made online application form and payment gateway



Beauty-Worx Online

• Founder and Owner

  • Aug 2013 - Nov 2015

  Creator of www.beauty-worx.co.za - a convenient, secure ecommerce beauty store stocking well-known brands, local heroes and emerging gems. • The business enjoyed strong organic growth driven by majority of the business being referral based and I was constantly complimented on my attention to detail and strong customer service. • Project managed the creation of a customer focused e-commerce site • Created a strong brand through thoughtful graphic design, content and strategy • Secured the exclusive online partnership to MUD Professional Make-Up • Developed and executed the very successful ‘Host your own make-up workshop’ concept in partnership with MUD. • Frequently invited to exclusive corporate events as a new business entrepreneur • Frequently reviewed ‘organically’ by some of South Africa’s top beauty bloggers



Lazaron Stem Cell Bank

• Marketing & Creative Specialist

  • Jan 2011 - Sep 2011

  First Family Stem Cell Storage Laboratory/Bank in South Africa for families to privately store their baby’s umbilical cord blood at birth. Employed as the marketing specialist handling all integrated marketing plans and managed all business marketing functions. The business heads were approached by the Cryo-Save Group in Europe and within 6 months concluded a joint venture partnership. I was absorbed into the new structure as the Marketing and Communications Specialist. First Family Stem Cell Storage Laboratory/Bank in South Africa for families to privately store their baby’s umbilical cord blood at birth. Employed as the marketing specialist handling all integrated marketing plans and managed all business marketing functions. The business heads were approached by the Cryo-Save Group in Europe and within 6 months concluded a joint venture partnership. I was absorbed into the new structure as the Marketing and Communications Specialist.



Cruise Traveller

• Australia
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Marketing Co-Ordinator

  • Jan 2005 - Apr 2010

  Cruise Traveller is a high-end cruise wholesaler based on the Gold Coast specialising in luxury small ships and is the GSA for a number of high profile cruise lines. Cruise Traveller is a high-end cruise wholesaler based on the Gold Coast specialising in luxury small ships and is the GSA for a number of high profile cruise lines.