Marketing & Technical Director ANZ

• Mar 2023 - Present

Marketing & Strategy Manager ANZ - Offsite (Pryda/Databuild)

• Apr 2021 - Mar 2023

Extension of the previous role to include our Software, Equipment and Product Portfolios, Innovation program and Communications Strategy. Focus remains on the Frame & Truss/Residential Construction market across Australia & New Zealand, from B2B to B2C.

Segment Market Manager - Offsite Australia/NZ (Pryda/Databuild)

• Mar 2018 - Apr 2021

Responsible for driving the profitability of the Offsite segment (Frame & Truss/Trade), directing the marketing strategies as they relate to the broader market trends while leveraging the available product portfolio and NPD pipeline to drive share and market growth. Setting the segment strategic direction via marketing levers across the product portfolio.

Marketing Manager - Precast, Tilt-Up & Structural Steel ANZ (RamsetReid)

• Oct 2016 - Mar 2018

Responsible for driving profitability within the Precast, Tilt-Up and Structural Steel segments directing the marketing strategies as they relate to the broader trends of the market, while leveraging the available product portfolio to drive share and market growth.

Product & Marketing Manager

• Mar 2014 - Oct 2016

Responsible for leading a team of 14 and delivering product outcomes for contract customers and organic growth. Core to the role was the need to commercialise innovation, as well as ensuring contractual requirements were delivered to key customers including project management of around 60 live projects at any given time, and customer briefings, presentations and reporting. The portfolio of customers ranged from multi-million dollar accounts with rigid structure through to developing product for the mainstream consumer channels including developing new markets and selling channels. The markets included B2B, Defence, Government, and B2C growth channels. Show less

Sales Manager - Key Accounts

• Apr 2012 - Mar 2014

Leading a team of 11 account managers and customer services reps with accountability for the Wholesale, Retail and B2B sales channels. The focus was on retaining and growing profitable Key Account relationships, and supporting new market opportunities.During this time, a key achievement was delivering market share growth by strategically strengthening relationships and removing complacency which was embedded in parts of the business. Other highlights include completing a full market price review to realign both customer and business expectations, with successful outcomes in organic volume being achieved, and greater productivity through rationalisation of product mixes in the B2B Utilities segment. Show less

National Marketing Manager

• Sep 2011 - Apr 2012

Responsible for leading the NZ market development strategy, enabling the company to strengthen its market leadership, and achieve and sustain profitable growth objectives. This included developing 5-year market plans for new segments and outlining key objectives, strategies and actions to grow the business and profitability.Pricing was a core part of the role and a requirement was to develop strategies and oversee the implementation of pricing decisions to ensure market competitiveness and profitability. As part of a global corporation, it was critical for alignment to leverage regional and global networks, including communications teams and global account manager teams. Show less

Sustainable Business Practices Manager

• Jan 2010 - Sep 2011

Management of the NZ Recycling portfolio, including dealing with vendors, community groups, commercial stakeholders, and Local and Central Government with a budget more than $10M. I was responsible for developing and implementing a strategy to achieve this business objective. The outcomes were successfully delivered with benefit to both O-I and supporting the NZ Government target to reduce waste to landfill.Highlights in the role included working as an ‘expert’ on Global Teams focused on increasing recycling, particularly in Asia and South America. I was involved with the preparation and presentation to Select Committees on the Waste Minimisation Bill and the Emissions Trading Scheme (ETS). This then gave me the opportunity to be responsible for managing energy reduction projects and implementation and management of O-I’s obligations under the ETS. Show less

Project Manager/Lean Six Sigma Black Belt

• Aug 2007 - Dec 2009

Trained as a Black Belt in Lean Six Sigma and worked on seven projects which saved over $8M. The projects required leading multi-disciplinary teams from various levels of the business (literally factory floor to GM). The projects included stabilising glass colour in the furnace, reducing losses at the quality inspection leg of the production, reducing working capital held in the spares store, and developing a strategy around product stewardship.

Market Manager - Beer, Beverage & Exports

• Aug 2005 - Aug 2007

Management of the Beer, Beverages and Export segment generating $60Mpa sales. Accountabilities included contract management, forecasting, price management, and NPD development and delivery. The portfolio involved dealing with multi-national customers with a focus on strategic partnerships. Participated in industry associations supporting the development of the craft beer and non-alcoholic market.

Sales and Marketing Analyst

• Jan 2001 - Aug 2005

Working across three divisions during my tenure (Bulk Gas, Industrial Gas/Welding, and Special Gases) with key responsibilities including CRM, market segment analysis, growth strategy programs, price modelling and implementation, and reporting and delivery of marketing programs across retail and B2B segments. Working across three divisions during my tenure (Bulk Gas, Industrial Gas/Welding, and Special Gases) with key responsibilities including CRM, market segment analysis, growth strategy programs, price modelling and implementation, and reporting and delivery of marketing programs across retail and B2B segments.