Experience

Barrett Petfood Innovations
• Project Manager

  • Aug 2022 - Present


VeggieFruit Connection, LLC

• Sr. Marketing & Brand Management Manager

  • Nov 2020 - Jun 2021

  In my capacity, I captained the e-commerce start-up’s daily operations, including marketing, and brand initiatives, focusing on sales and business development. Accordingly, I reinforced marketing strategies by implementing annual marketing plans, integrating communications across various channels, and establishing mutually beneficial partnerships to drive marketing programs and heighten a premier customer experience. In addition, I strategize digital initiatives to establish the… Show more In my capacity, I captained the e-commerce start-up’s daily operations, including marketing, and brand initiatives, focusing on sales and business development. Accordingly, I reinforced marketing strategies by implementing annual marketing plans, integrating communications across various channels, and establishing mutually beneficial partnerships to drive marketing programs and heighten a premier customer experience. In addition, I strategize digital initiatives to establish the company’s social media presence through online campaigns across Facebook, LinkedIn, Instagram, and YouTube, ensuring brand cohesion and consistency across multiple channels by reviewing and proofreading content. I optimize marketing campaigns to increase revenue drastically; meticulously analyze organizational performance, create distinguishable business KPIs, develop strategic brand plans and objectives, and meet brand growth goals. Moreover, I improve marketability and profitability by identifying and capitalizing on market opportunities, understanding consumer requirements, researching and planning campaigns, defining competitive market trends, and establishing targeted market shares. Furthermore, I commandeer brand implementation initiatives, such as brand culture, identity, positioning, health metrics, measurement, and governance, providing strategic, tactical leadership, and creative services support to realize key company goals. Finally, I perform data mining, analysis, and solution improvement recommendations for multi-channel direct marketing campaigns, utilizing Salesforce and internal plug-in solutions. Show less In my capacity, I captained the e-commerce start-up’s daily operations, including marketing, and brand initiatives, focusing on sales and business development. Accordingly, I reinforced marketing strategies by implementing annual marketing plans, integrating communications across various channels, and establishing mutually beneficial partnerships to drive marketing programs and heighten a premier customer experience. In addition, I strategize digital initiatives to establish the… Show more In my capacity, I captained the e-commerce start-up’s daily operations, including marketing, and brand initiatives, focusing on sales and business development. Accordingly, I reinforced marketing strategies by implementing annual marketing plans, integrating communications across various channels, and establishing mutually beneficial partnerships to drive marketing programs and heighten a premier customer experience. In addition, I strategize digital initiatives to establish the company’s social media presence through online campaigns across Facebook, LinkedIn, Instagram, and YouTube, ensuring brand cohesion and consistency across multiple channels by reviewing and proofreading content. I optimize marketing campaigns to increase revenue drastically; meticulously analyze organizational performance, create distinguishable business KPIs, develop strategic brand plans and objectives, and meet brand growth goals. Moreover, I improve marketability and profitability by identifying and capitalizing on market opportunities, understanding consumer requirements, researching and planning campaigns, defining competitive market trends, and establishing targeted market shares. Furthermore, I commandeer brand implementation initiatives, such as brand culture, identity, positioning, health metrics, measurement, and governance, providing strategic, tactical leadership, and creative services support to realize key company goals. Finally, I perform data mining, analysis, and solution improvement recommendations for multi-channel direct marketing campaigns, utilizing Salesforce and internal plug-in solutions. Show less



3M

• Germany
• Chemical Manufacturing
• 1 - 100 Employee

• End to End Business Transformation Project Manager

  • May 2017 - Oct 2020

  During my tenure, I spearheaded division-wide data management processes, data analytics and integrity, portfolio management, and operational optimization. I led the establishment and maintenance of Standard Operating Procedures (SOPs) for new and critical post-deployment processes impacting front office operations, including the facilitation of special projects for critical areas with replication outside of IATD. Additionally, I implemented cost-effective solutions through a rigorous… Show more During my tenure, I spearheaded division-wide data management processes, data analytics and integrity, portfolio management, and operational optimization. I led the establishment and maintenance of Standard Operating Procedures (SOPs) for new and critical post-deployment processes impacting front office operations, including the facilitation of special projects for critical areas with replication outside of IATD. Additionally, I implemented cost-effective solutions through a rigorous assessment of marketing project requirements, identifying deliverables, and developing goals through communication and collaboration with various cross-functional teams. Finally, I steered the strategic direction of projects, evaluating overall performance to identify gaps, define priority levels, set accurate expectations of deadlines, and improve clarity on project scopes.

• Marketing Coordinator

  • Oct 2014 - May 2017

  As a marketing coordinator, I utilized solution-focused short- and long-term marketing strategies, fostering the ongoing development of growth-specific plans that led to achieving annual operating plan objectives and continued company success. I defined quantifiable objectives and devised marketing strategies according to the market and target audience to produce optimal and efficient marketing campaigns that translate goals into clear and actionable steps. I also delivered strategic marketing… Show more As a marketing coordinator, I utilized solution-focused short- and long-term marketing strategies, fostering the ongoing development of growth-specific plans that led to achieving annual operating plan objectives and continued company success. I defined quantifiable objectives and devised marketing strategies according to the market and target audience to produce optimal and efficient marketing campaigns that translate goals into clear and actionable steps. I also delivered strategic marketing programs supporting brand objectives and communicating unique, key selling positions. Finally, I reviewed price quotes to prevent margin erosion and inequitable pricing, ensuring proper channel is used for business unit products.

• Marketing Analyst

  • Sep 2012 - Oct 2014

  As a marketing analyst, I implemented cost-effective solutions through rigorous assessments of project requirements, identifying deliverables, and employing communication and collaboration efforts with stakeholders. Accordingly, I administered business process optimizations, data analytics, and quality management to promote business excellence, conceptualizing and implementing systems, applications, and product quality management. Here, I designed and employed the US Mining and… Show more As a marketing analyst, I implemented cost-effective solutions through rigorous assessments of project requirements, identifying deliverables, and employing communication and collaboration efforts with stakeholders. Accordingly, I administered business process optimizations, data analytics, and quality management to promote business excellence, conceptualizing and implementing systems, applications, and product quality management. Here, I designed and employed the US Mining and Metallurgy marketing and communication plan while working closely with the global marketing team to ensure a consistent branding message. I also developed a 3M Mining and Metallurgy brochure with an outside vendor. In addition, I oversaw the implementation of various projects by developing governance frameworks, researching best practices across comparable organizations, and benchmarking organizational components and performance metrics. I mobilized Mining digital marketing campaigns in conjunction to focus programs, collaborating with multiple divisions to maintain individual product branding. Finally, I built a mining marketing project database to track and analyze ROI on all mining marketing projects and tradeshows.

• Training & Communications Analyst

  • Jan 2011 - Aug 2012

• Healthcare Contract Administrator

  • Jun 2007 - Dec 2010

• Leasing Coordinator

  • Sep 1998 - May 2007