Wendy Price
President at WHP Research, Inc.- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Sonia Hundal
For the past year, Wendy has been an incredible mentor to me through the UGA Master of Marketing Research program. In addition to sharing her extensive knowledge in marketing research, she has prepared me well to enter the industry confidently and eager to learn more. Wendy’s time and guidance has been invaluable to me, and I highly recommend her!
Charlene Rothkopf
Wendy is a seasoned market researcher with solid quantitative and qualitative research skills. She designs surveys and facilitates focus groups with an eye to gathering information that is free from bias as much as possible. She is very service-oriented to her clients.
Jack T.
Wendy is one of the finest researchers you will find. She is always focused on the needs of the client while being sure to maintain the integrity of the research. I've worked with her for years and I'm still impressed at her ability to provide thoughtful, business focused solutions to every research project. Her analysis and reporting is second to none and her ability to manage all aspects of a research project make her a valuable partner, whether the project involves qualitative or quantitative research. She's a pleasure to work with and I full recommend her services for any size business.
Sonia Hundal
For the past year, Wendy has been an incredible mentor to me through the UGA Master of Marketing Research program. In addition to sharing her extensive knowledge in marketing research, she has prepared me well to enter the industry confidently and eager to learn more. Wendy’s time and guidance has been invaluable to me, and I highly recommend her!
Charlene Rothkopf
Wendy is a seasoned market researcher with solid quantitative and qualitative research skills. She designs surveys and facilitates focus groups with an eye to gathering information that is free from bias as much as possible. She is very service-oriented to her clients.
Jack T.
Wendy is one of the finest researchers you will find. She is always focused on the needs of the client while being sure to maintain the integrity of the research. I've worked with her for years and I'm still impressed at her ability to provide thoughtful, business focused solutions to every research project. Her analysis and reporting is second to none and her ability to manage all aspects of a research project make her a valuable partner, whether the project involves qualitative or quantitative research. She's a pleasure to work with and I full recommend her services for any size business.
Sonia Hundal
For the past year, Wendy has been an incredible mentor to me through the UGA Master of Marketing Research program. In addition to sharing her extensive knowledge in marketing research, she has prepared me well to enter the industry confidently and eager to learn more. Wendy’s time and guidance has been invaluable to me, and I highly recommend her!
Charlene Rothkopf
Wendy is a seasoned market researcher with solid quantitative and qualitative research skills. She designs surveys and facilitates focus groups with an eye to gathering information that is free from bias as much as possible. She is very service-oriented to her clients.
Jack T.
Wendy is one of the finest researchers you will find. She is always focused on the needs of the client while being sure to maintain the integrity of the research. I've worked with her for years and I'm still impressed at her ability to provide thoughtful, business focused solutions to every research project. Her analysis and reporting is second to none and her ability to manage all aspects of a research project make her a valuable partner, whether the project involves qualitative or quantitative research. She's a pleasure to work with and I full recommend her services for any size business.
Sonia Hundal
For the past year, Wendy has been an incredible mentor to me through the UGA Master of Marketing Research program. In addition to sharing her extensive knowledge in marketing research, she has prepared me well to enter the industry confidently and eager to learn more. Wendy’s time and guidance has been invaluable to me, and I highly recommend her!
Charlene Rothkopf
Wendy is a seasoned market researcher with solid quantitative and qualitative research skills. She designs surveys and facilitates focus groups with an eye to gathering information that is free from bias as much as possible. She is very service-oriented to her clients.
Jack T.
Wendy is one of the finest researchers you will find. She is always focused on the needs of the client while being sure to maintain the integrity of the research. I've worked with her for years and I'm still impressed at her ability to provide thoughtful, business focused solutions to every research project. Her analysis and reporting is second to none and her ability to manage all aspects of a research project make her a valuable partner, whether the project involves qualitative or quantitative research. She's a pleasure to work with and I full recommend her services for any size business.
Credentials
-
Ethical and Legal Issues in Market Research
The University of Georgia Center for Continuing EducationJul, 2019- Oct, 2024 -
Emerging Methods and the Future of Market Research
The University of Georgia Center for Continuing EducationJan, 2019- Oct, 2024 -
Qualitative Market Research
The University of Georgia Center for Continuing EducationJan, 2019- Oct, 2024 -
Working with Secondary Data: Syndicated and Big Data
The University of Georgia Center for Continuing EducationSep, 2018- Oct, 2024 -
Principles of Mobile Market Research
The University of Georgia Center for Continuing EducationFeb, 2014- Oct, 2024
Experience
-
WHP Research, Inc.
-
Market Research
-
1 - 100 Employee
-
President
-
2002 - Present
Our goal is to provide clients with the best possible research services, taking into consideration your objectives, timing, and budget while performing work in an ethical and professional manner. Marketing Research with Wisdom, Honesty and Precision: - Wisdom: Has experience and knowledge to deliver insightful research findings - Honesty: Adheres to highest ethical standards - Precision: Provides reliable and valid research that is actionable Please visit www.whpresearch.com for client feedback and further information. Show less
-
-
-
Capital One
-
Egypt
-
Leasing Non-residential Real Estate
-
Group Manager, Marketing Research
-
2002 - 2002
- Contributed to the development of strategies and provided perspective to strategic discussions for Integrated Marketing and Card Innovation Teams. - Delivered qualitative and quantitative research projects to provide consumer insights to develop adjacent lending value propositions, channel opportunities, and new card innovation. - Shared perspective and expertise at Global Brand Summit and Marketing Research Leadership Team meetings. - Contributed to the development of strategies and provided perspective to strategic discussions for Integrated Marketing and Card Innovation Teams. - Delivered qualitative and quantitative research projects to provide consumer insights to develop adjacent lending value propositions, channel opportunities, and new card innovation. - Shared perspective and expertise at Global Brand Summit and Marketing Research Leadership Team meetings.
-
-
-
HMSHost
-
Food and Beverage Services
-
700 & Above Employee
-
Director, Marketing Research
-
1995 - 2001
- Led and managed qualitative and quantitative research studies for leading US food and beverage and retail concessionaire. - Responsible for all project management aspects (planning, designing, implementing, moderating (for focus groups), analyzing, reporting, and presenting). - Participated in customer service and operating excellence initiatives, program development, and action planning. - Initiated online surveys, website reporting system, and online discussion databases for communication and dissemination of customer information and research. - Led efforts in designing and rolling out a mystery shopping program to over 1,200 facilities, including the creation of a customer service shop guide and associate reward program. - Participated in a cross-functional team that developed a marketing research training program for operations, co-facilitating classes to train over 600 associates, resulting in ~$3 million cost savings by using company associates to collect surveys. - Designed and implemented a quarterly customer satisfaction program, videotape, and resource guide for all airport and service area locations. As a result, managers were able to focus efforts on operational improvements to drive sales. Show less
-
-
-
Marriott International
-
United States
-
Hospitality
-
700 & Above Employee
-
Associate Director and Senior Manager, Marketing Research
-
1989 - 1995
- Conducted focus groups to modify restaurant concepts, relating to operations, promotions and customer satisfaction. - Led quantitative customer research efforts to better understand wants and needs of customers, attitudes, usage and behaviors, preferences, and satisfaction, which strengthened company's position to win and retain domestic and international contracts. - Conducted branded concept research studies, which led the team to introduce concepts, such as Cheers Bars, TGI Friday's, Chili's, Burger King, TCBY, Cinnabon, Starbucks, Nathan's Famous, and Pizza Hut in airports and service areas. Show less
-
-
-
General Mills
-
United States
-
Manufacturing
-
700 & Above Employee
-
Marketing Research Manager
-
1988 - 1989
- Designed, managed and analyzed qualitative and quantitative research for new and established products. - Performed concept and product tests, positioning and advertising tests, pricing studies, volume projections, media heavy-up tests, consumer attitude and usage studies, tracking studies. - Research led to improvements in current and new products. - Analyzed market share, demographics and sales data using Burgoyne in-store audits, NET, SAMI, and IRI data to help the Brand Groups gain a competitive advantage via further understanding. Show less
-
-
-
-
Project Manager, Marketing Research
-
Jan 1985 - Sep 1987
- Completed qualitative and quantitative research projects on consumer packaged goods, healthcare products, financial services, industrial products, and business-to-business services. - Some of the studies conducted were new product sales estimate tests, conjoint tests, legal research, and attitude and usage. - Completed qualitative and quantitative research projects on consumer packaged goods, healthcare products, financial services, industrial products, and business-to-business services. - Some of the studies conducted were new product sales estimate tests, conjoint tests, legal research, and attitude and usage.
-
-
Education
-
1987 - 1988
University of Georgia's Master of Marketing Research Program
Master of Marketing Research (MMR) -
Indiana University Bloomington
Bachelor of Science (BS), Marketing -
Niles East H.S.
Community
