Experience

Copywriter Collective

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Dec 2018 - Present

  • Incorporate SEO keyword research into copy to increase search result rankings. • Craft high-quality, error-free copy in compliance with deadlines for a range of industries including personal finance, AI software, and consumer sports. • Incorporate SEO keyword research into copy to increase search result rankings. • Craft high-quality, error-free copy in compliance with deadlines for a range of industries including personal finance, AI software, and consumer sports.



Little Bellas

• Digital Marketing Communications Specialist

  • Feb 2019 - Present

  • Manage outward facing communications including blog strategy, press releases, and marketing materials. • Develop, draft, and deploy Little Bellas' quarterly newsletter to a database of 4000 subscribers to inform them of program activity, announce new events, offers, and promotions, and engage participants through age-appropriate games, videos, and jokes. • Identified weaknesses in content strategy and created solutions to drive up enrollment by 100% for five new mountain bike camps nationwide. Show less



Booher Media Group

• Spain
• Public Relations and Communications Services

• Digital Marketing Specialist

  • Feb 2017 - Present

  • Mastermind e-commerce strategies to boost sales by 30%, increase brand awareness and exposure through more than 75 optimized blogs, and multiply social media engagement by a factor of four. • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords. • Manage planning and execution of all digital media campaigns, from initial conceptualizing through final implementation and live monitoring. • Mastermind e-commerce strategies to boost sales by 30%, increase brand awareness and exposure through more than 75 optimized blogs, and multiply social media engagement by a factor of four. • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords. • Manage planning and execution of all digital media campaigns, from initial conceptualizing through final implementation and live monitoring.



ROTOR Bike Components

• Spain
• Spectator Sports
• 1 - 100 Employee

• Director Global Communications

  • Feb 2014 - Jan 2017

  • Drove communications strategy for INpower and UNO to introduce two new categories of bike components (left-sided power meter, hydraulic groupset). Positioned ROTOR as leader in each category. • Served forward-thinking strategies to grow ROTOR's relevance in the bike components sector and capture consumer attention through storytelling across print and digital platforms. • Contributed to quadrupling ROTOR's social media engagement through advanced planning, curated content creation, and expert execution of content scheme. Show less



Sea Otter Classic

• Spectator Sports
• 1 - 100 Employee

• Media Coordinator

  • 2002 - Apr 2016

  • Charged with overseeing more than 400 media members to achieve maximum event coverage. Arranged athlete and sponsor interviews, managed partner programs to increase event exposure, and authored press releases and event reports. • Developed geo-focused advertising campaigns to engage event participants outside of target audience. • Charged with overseeing more than 400 media members to achieve maximum event coverage. Arranged athlete and sponsor interviews, managed partner programs to increase event exposure, and authored press releases and event reports. • Developed geo-focused advertising campaigns to engage event participants outside of target audience.



Speedgoat Bicycles

• United States
• Sporting Goods
• 1 - 100 Employee

• PR Manager

  • Jan 2009 - Oct 2010

  • Initiated Speedgoat's first-ever marketing plan, which included publishing a monthly e-newsletter, designing and managing publicity campaigns, creating special promotional programs, authoring product reviews, and implementing current trends in marketing and communications. • Initiated Speedgoat's first-ever marketing plan, which included publishing a monthly e-newsletter, designing and managing publicity campaigns, creating special promotional programs, authoring product reviews, and implementing current trends in marketing and communications.



Harvard University

• Assistant to the Director of Communications

  • Jan 2000 - Jan 2002

  • Accomplished an aggressive redesign of the Center's website by transforming it from a text-heavy, frames-based site to a more graphically-enriched site with content edited expressly for the web. • Worked with faculty members to create three sub sites for Center programs. • Authored press releases and web articles. Cultivated media contacts. Planned and monitored the creation of the Center's full-color capabilities and marketing brochure. • Accomplished an aggressive redesign of the Center's website by transforming it from a text-heavy, frames-based site to a more graphically-enriched site with content edited expressly for the web. • Worked with faculty members to create three sub sites for Center programs. • Authored press releases and web articles. Cultivated media contacts. Planned and monitored the creation of the Center's full-color capabilities and marketing brochure.