Experience

RedFlash Group

• United States
• Advertising Services
• 1 - 100 Employee

• Sr. Account Manager / Talent Management Specialist

  • Jun 2022 - Present

  Work with clients to strategically connect with customers and audiences through the development of targeted marketing communications planning and tactics. Also responsible for facilitating RedFlash's internal talent management program and professional development initiatives for staff.

• Account Manager

  • Oct 2017 - Jun 2022

  Worked with clients to strategically connect with customers and audiences through the development of targeted marketing communications planning and tactics.

• Associate Consultant

  • Aug 2006 - Sep 2017

  Managed project development, writing, and research activities for public health and safety clients, including FirstWatch, the National 911 Program, US Dept. of Homeland Security, Men's Fitness Magazine, National Emergency Number Association (NENA), Intelligent Transportation Society of America (ITSA) and National Association of State EMS Officials (NASEMSO).



Accenture Federal Services

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Manager, Health & Public Service Operating Group

  • Jan 2017 - Oct 2017

  Managed integrated marketing components for the Connected Customer and the Digital Government Transformation/Modernization campaigns, including planning and execution of digital projects (i.e., email campaigns, social media campaigns, presence on Accenture.com), content development and promotion, and the planning and execution of custom and industry events. Assisted with monthly integrated marketing planning and strategy for client accounts. Created content leveraged in the federal market, including POVs, white papers, client credentials, ads, web copy, infographics, videos and podcasts; liaised with writers and design agencies, and facilitated the review process with subject matter experts, legal and media teams. Managed awards program participation, including project research, liaising with writers and subject matter experts, and the coordination of submissions.



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Marketing Manager, Health & Public Service Operating Group

  • Sep 2010 - Dec 2016

  Responsible for the strategic planning and execution of C-suite and cross-public service special events, including managing sponsorship deliverables and client team engagement; development of digital marketing campaigns (email and social media); content creation (points of view, white papers, client credentials, web copy, infographics, videos, podcasts); and integrated marketing projects for the US Cross-Public Service Marketing team.

• Marketing Manager, Federal-Civilian Industry Segment

  • Jan 2008 - Aug 2010

  Developed and managed marketing and communications programs for Federal Civilian and Public Safety & Defense clients, including client team participation in industry events. Managed client microsite development and email marketing campaigns for the U.S. Dept. of Education, U.S. Postal Service and U.S. Dept. of the Treasury. Assisted with the planning for the Financial Aid Awareness and Readiness (FAAR) program; worked with DC Public School representatives to facilitate seminars and promotion of program internally and updated website and refreshed program collateral as needed. Developed and managed internal federal newsletter, Let’s Talk Federal; coordinated and managed content development, conducted editorial reviews, facilitated development of mailers with internal communication team and managed updating of stories to news portal. Managed federal membership roster; researched upcoming opportunities and developed monthly email newsletter to alert executives of events and client opportunities. Facilitated client perception studies, ad development, and the development of collateral and credentials.



Salt Lake County

• United States
• Government Administration
• 700 & Above Employee

• Communication Manager, Mayor's Office

  • Jan 2001 - Sep 2004

  Facilitated internal communication activities between the Mayor's Office and department and division staff; managed County Communication Team, coordinated meetings, determined agendas, and facilitated professional development and training on behalf of the Team; managed internal and external website communication on behalf of County departments and divisions; worked with Information Services Department to ensure design, functionality, and content goals were met; assessed needs and made recommendations regarding image, public relations strategies, and communication directives and planning to top-level County Mayoral staff; managed and directed branding efforts of County departments and divisions; educated staff about County Communication Standards Program philosophy and processes; served as part of the Mayor's Community Affairs team to provide outreach to unincorporated areas of Salt Lake County; planned and implemented open houses, ribbon cuttings, press conferences, and special events; managed content, design, and editing of quarterly "Mayor's Message"​ and bi-monthly "FYI" internal newsletters; and coordinated media opportunities and appearances on behalf of the Mayor.

• Public Relations Manager, Department of Human Services

  • May 1998 - Jan 2001

  Managed communication directives (publications, public relations, marketing, advertising, design, layout, presentations, writing, and campaign development) which addressed current trends, promoted current programs, or otherwise increased community awareness of Department services; developed, coordinated, and managed short- and long-term strategic plans for the provision of effective and efficient internal and external communication for the Department and provided training to Department staff; worked with the media to educate the public about the programs and services of the Department; wrote and distributed press releases, media advisories, public service announcements, media kits, and coordinated press conferences and interviews; assessed needs and made recommendations regarding image, public relations strategies, and communication directives and planning to top-level Department administrators; managed the content and development of the Department's internal and external websites; managed the Department's public relations intern program and supervised student interns; and worked with outside agencies and vendors to develop promotional collateral for the Department.



University of Utah Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Community Relations Manager, Neuropsychiatric Institute

  • Jun 1994 - Jun 1997

  Facilitated community outreach activities, including mental health screenings and public awareness campaigns; developed community relations and marketing programs; coordinated community education presentations, annual professional conference, and internal/external special events; wrote and edited advertising copy and press releases, gathered statistical data for administrative reports, and worked with Editorial Committee to produce and publish monthly internal newsletter. Facilitated community outreach activities, including mental health screenings and public awareness campaigns; developed community relations and marketing programs; coordinated community education presentations, annual professional conference, and internal/external special events; wrote and edited advertising copy and press releases, gathered statistical data for administrative reports, and worked with Editorial Committee to produce and publish monthly internal newsletter.



Arthritis Foundation

• United States
• Non-profit Organizations
• 400 - 500 Employee

• Director of Development, Utah Chapter

  • Dec 1992 - Jun 1994

  Directed all fundraising activities and special events for the Chapter; coordinated all press and media advisories, public service announcements, articles and interviews; directed Public Relations Committee to develop and produce an award-winning multi-media statewide awareness campaign; wrote and edited member newsletter; hired and supervised student interns; and coordinated volunteers to assist with office responsibilities and special events. Directed all fundraising activities and special events for the Chapter; coordinated all press and media advisories, public service announcements, articles and interviews; directed Public Relations Committee to develop and produce an award-winning multi-media statewide awareness campaign; wrote and edited member newsletter; hired and supervised student interns; and coordinated volunteers to assist with office responsibilities and special events.