Wendy Moss

Strategic Planning Business Development at Asarasi Sparkling Tree Water
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Contact Information
us****@****om
(386) 825-5501
Location
Dallas-Fort Worth Metroplex, US

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Mark Esterman

In an industry marred with the protection of mediocrity due to franchise laws, ever-changing trends and a constant stream of regurgitation of personal, Wendy remains a breath of fresh air. Knowing your customer and catering to what they need to sell, as opposed to what a supplier or vendor wants you to sell is what separates good salesmanship vs. bad. Throw in the lost art of

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Credentials

  • CMS- LEVEL 1 & 2
    Court of Master Sommeliers, Americas
  • CSW - Certified Specialist of Wine
    Court of Master Sommeliers, Americas
  • WSET Wine & Spirit Education Trust Level 1 & 2
    Wine & Spirit Education Trust

Experience

    • Manufacturing
    • 1 - 100 Employee
    • Strategic Planning Business Development
      • 2021 - Present

    • United States
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Strategic Planning Business Development
      • 2021 - Present

    • United States
    • Beverage Manufacturing
    • 700 & Above Employee
    • National Account Manager
      • 2014 - 2020

      Managed National Account Chains. Analyzed market share, consumer trends, opportunities/gaps by the chain management strategies to achieve goals. Managed National Account Chains. Analyzed market share, consumer trends, opportunities/gaps by the chain management strategies to achieve goals.

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Vice President National Accounts
      • Jan 2012 - Jan 2014

      Created and implemented effective sales strategies. Driving KPI success contributing to overall growth. Created and implemented effective sales strategies. Driving KPI success contributing to overall growth.

    • United States
    • Beverage Manufacturing
    • 700 & Above Employee
    • National Accounts Walgreen’s Manager
      • Jan 2000 - Jan 2012

      Served as liaison for distributor supplier partners to Walgreen's. Collaboratively developed mutually beneficial marketing plans and programs, resulting in increased market share. Built and maintained strong business relationships with Walgreens leadership and distributor leads.

    • RNDC Pernod Ricard Texas State Marketing Director
      • 2008 - 2010

      Developed On and Off-Premise business plans, presentations, program implementation for regional, statewide, and national accounts. Interacted with vice-presidents and key accounts statewide, analyzed brand successes and future opportunities. Negotiated On and Off-Premise promotional programs/contracts designed for brand exposure and growth.

    • RNDC Texas Fine Wine On and Off Premise Manager
      • 2000 - 2008

Education

  • Texas Tech University
    Bachelor of Arts (B.A.)
    -

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