Wendy Schoonjans
Director of Global Marketing at CyDen- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Dutch -
-
English -
-
German -
-
French -
-
Spanish -
Topline Score
Bio
Andrés Mendoza Taylor
I reported directly to Wendy during her time at Transcosmos UK, where she brought not only a fresh perspective on strategy and best practices, but also the best attitude I’ve ever seen in a Manager. Always empowering her team and creating a company culture that was inexistent. Not only results, but also motivation and smiles. Wendy is not only about the quick win, she’s about the long-term results and profitability, she raised the bar in every aspect. Anyone would be lucky to have Wendy as their Manager!
Michaela Broad
It was an absolute pleasure to have Wendy as a client during her time at Slendertone. We worked together on Slendertone Global brand re-positioning, specifically the creative & media strategy during 2017. Wendy is a highly skilled & experienced brand marketer. She has a real passion for perfection when it comes to customer journey mapping and personalisation.
Nick van Holstein
Wendy is a great marketer, who combines good strategic skills with a hands on approach and superb dedication. Wendy is very driven, and lives and breaths her brand. Her cooperation with colleagues and external parties is pleasant and personable. She is a good leader, and will always deliver on her promises. It was a real pleasure working with Wendy!
Andrés Mendoza Taylor
I reported directly to Wendy during her time at Transcosmos UK, where she brought not only a fresh perspective on strategy and best practices, but also the best attitude I’ve ever seen in a Manager. Always empowering her team and creating a company culture that was inexistent. Not only results, but also motivation and smiles. Wendy is not only about the quick win, she’s about the long-term results and profitability, she raised the bar in every aspect. Anyone would be lucky to have Wendy as their Manager!
Michaela Broad
It was an absolute pleasure to have Wendy as a client during her time at Slendertone. We worked together on Slendertone Global brand re-positioning, specifically the creative & media strategy during 2017. Wendy is a highly skilled & experienced brand marketer. She has a real passion for perfection when it comes to customer journey mapping and personalisation.
Nick van Holstein
Wendy is a great marketer, who combines good strategic skills with a hands on approach and superb dedication. Wendy is very driven, and lives and breaths her brand. Her cooperation with colleagues and external parties is pleasant and personable. She is a good leader, and will always deliver on her promises. It was a real pleasure working with Wendy!
Andrés Mendoza Taylor
I reported directly to Wendy during her time at Transcosmos UK, where she brought not only a fresh perspective on strategy and best practices, but also the best attitude I’ve ever seen in a Manager. Always empowering her team and creating a company culture that was inexistent. Not only results, but also motivation and smiles. Wendy is not only about the quick win, she’s about the long-term results and profitability, she raised the bar in every aspect. Anyone would be lucky to have Wendy as their Manager!
Michaela Broad
It was an absolute pleasure to have Wendy as a client during her time at Slendertone. We worked together on Slendertone Global brand re-positioning, specifically the creative & media strategy during 2017. Wendy is a highly skilled & experienced brand marketer. She has a real passion for perfection when it comes to customer journey mapping and personalisation.
Nick van Holstein
Wendy is a great marketer, who combines good strategic skills with a hands on approach and superb dedication. Wendy is very driven, and lives and breaths her brand. Her cooperation with colleagues and external parties is pleasant and personable. She is a good leader, and will always deliver on her promises. It was a real pleasure working with Wendy!
Andrés Mendoza Taylor
I reported directly to Wendy during her time at Transcosmos UK, where she brought not only a fresh perspective on strategy and best practices, but also the best attitude I’ve ever seen in a Manager. Always empowering her team and creating a company culture that was inexistent. Not only results, but also motivation and smiles. Wendy is not only about the quick win, she’s about the long-term results and profitability, she raised the bar in every aspect. Anyone would be lucky to have Wendy as their Manager!
Michaela Broad
It was an absolute pleasure to have Wendy as a client during her time at Slendertone. We worked together on Slendertone Global brand re-positioning, specifically the creative & media strategy during 2017. Wendy is a highly skilled & experienced brand marketer. She has a real passion for perfection when it comes to customer journey mapping and personalisation.
Nick van Holstein
Wendy is a great marketer, who combines good strategic skills with a hands on approach and superb dedication. Wendy is very driven, and lives and breaths her brand. Her cooperation with colleagues and external parties is pleasant and personable. She is a good leader, and will always deliver on her promises. It was a real pleasure working with Wendy!
Experience
-
CyDen
-
United Kingdom
-
Consumer Goods
-
1 - 100 Employee
-
Director of Global Marketing
-
Sep 2020 - Present
Appointed to deliver high-growth ambitions and lead SmoothSkin through the next generation scale up. Leading global (re)brand, product innovation and go-to-market strategies. Building a high-performing marketing team. Member of the leadership team, reporting into the CEO. SmoothSkin is the world's no.1 IPL hair removal brand, developed and manufactured by CyDen. Appointed to deliver high-growth ambitions and lead SmoothSkin through the next generation scale up. Leading global (re)brand, product innovation and go-to-market strategies. Building a high-performing marketing team. Member of the leadership team, reporting into the CEO. SmoothSkin is the world's no.1 IPL hair removal brand, developed and manufactured by CyDen.
-
-
-
A love for brands | Marketing & Business consulting
-
United Kingdom
-
Business Consulting and Services
-
1 - 100 Employee
-
Founder & CEO
-
Aug 2018 - Present
Delivering growth and profit through impactful brand and business consulting: - Interim CMO or consulting projects - Business case and P&L development - Brand and creative planning - Go-to-market strategies, channel management and international expansion - Product ideation, validation and development - Marketing reviews and turnaround plans - Mentoring entrepreneurs and start-ups on challenging business decisions and strategy Delivering growth and profit through impactful brand and business consulting: - Interim CMO or consulting projects - Business case and P&L development - Brand and creative planning - Go-to-market strategies, channel management and international expansion - Product ideation, validation and development - Marketing reviews and turnaround plans - Mentoring entrepreneurs and start-ups on challenging business decisions and strategy
-
-
-
Pear Drops Emergency Catering
-
London, England Metropolitan Area
-
Co-Founder
-
Mar 2020 - Present
Pear Drops is a non-profit organisation set-up to help feed those in need during Covid-19. Every day, we deliver freshly cooked meals to the elderly, vulnerable and homeless in west and central London. We deliver over 2,000 meals/week to those in need and rely solely on donations and volunteers to run our service. Some of our clients have not had a warm meal in weeks and it’s incredibly rewarding and humbling to be able to offer them a nutritious meal and brighten up their day in this difficult time. www.peardrops.co.uk www.gofundme.com/f/peardrops Show less
-
-
-
TRANSCOSMOS (UK) LIMITED
-
Retail
-
Chief Operating Officer
-
Sep 2017 - Apr 2018
Responsible for optimising business operations and setting the strategic direction for the European HQ. Member of the Executive Leadership Team, reporting into the European MD. - P&L management - Sales and marketing effectiveness - New business funnel and development - Team structure and coaching - Stakeholder management Responsible for optimising business operations and setting the strategic direction for the European HQ. Member of the Executive Leadership Team, reporting into the European MD. - P&L management - Sales and marketing effectiveness - New business funnel and development - Team structure and coaching - Stakeholder management
-
-
-
-
Head of Global Brand & Innovation
-
Sep 2015 - Jun 2017
Head the global Marketing team, reporting into the CEO and representing at the Board. Key focus:- Brand planning, strategy and development- Driving the innovation ideation funnel and NPD pipeline- Building the Slendertone Consumer Club and increasing customer lifetime value- Extending and optimising the mobile app and ecosystem offering- Motivational leadership and cross-functional stakeholder management
-
-
Global Head of Brand
-
May 2012 - Sep 2015
Successfully lead the global brand repositioning and largest NPD project, focusing on digital ecosystems and driving consumer engagement.Advised international markets and distributors on marketing planning and implementation. Achievements: • Developed the global brand positioning campaign including TV, print, social and digital assets with record-breaking sales growth across all markets.• Managed global research into consumer and brand insights, identifying key growth opportunities.• Marketing lead for the largest NPD project including business case and concept development, product design, app and digital ecosystem creation, branding and channel strategy. Show less
-
-
Marketing Manager Northern Europe & Asia Pacific
-
Sep 2010 - Apr 2012
Promoted to head the Marketing Team in London. Developed and implemented marketing plans, global digital strategy and NPD. • Managed brand Identity across all international markets.• Created centralised monthly tracking and review process to encourage best practice sharing.• Managed global e-commerce, online Brand presence and P&L accounts including content management, PPC, SEO, Affiliates, CRM, Social Media, Promotions and PR.
-
-
Senior Brand Manager
-
Sep 2008 - Aug 2010
Successfully managed a P&L turnaround for the German market. Developed and implemented marketing strategy across all channels and managed cross-functional teams to establish a global NPD pipeline.
-
-
-
Visa
-
United States
-
IT Services and IT Consulting
-
700 & Above Employee
-
Brand Manager Germany, Austria & Switzerland
-
Aug 2004 - Aug 2008
Managed a marketing budget of €13m, developing marketing strategies and managing all aspects of National, Bank and Merchant activities in Visa’s most strategic and challenging markets. Managed a marketing budget of €13m, developing marketing strategies and managing all aspects of National, Bank and Merchant activities in Visa’s most strategic and challenging markets.
-
-
-
Unilever
-
United Kingdom
-
Manufacturing
-
700 & Above Employee
-
Lipton Marketing
-
Aug 2001 - Jul 2004
-
-
Education
-
1998 - 2001
KaHo Sint-Lieven
Bachelor's degree in Business Management and Languages
Community
