Experience

Young Group

• IT Services and IT Consulting

• Project Manager

  • Oct 2018 - Present

  YOUNG is a diversified property group with an integrated development and asset management capability. For over a decade, YOUNG delivered luxury townhouses, high-end residential apartments, mixed-use projects, and hotels in leading locations across Melbourne. Key Responsibilities: • Formulate and execute marketing initiatives and campaigns through different stages of the project life cycle, from acquisition through to post-settlement. • Project manage external consultants and internal stakeholders to drive industry-leading branding and marketing initiatives and achieve commercial results for each project. • Develop and implement strategic content planning across all digital platforms and media channels to maximise the positioning activities for corporate and project brands. • Oversee marketing performance and analyse campaigns to ensure strategies deliver on budgeted sales targets. • Research and report market insights as well as drive value-adding innovation. • Manage project budgets, including budget planning, delivery and reporting. • Enhance customer experience through communications, process, presentation, systems and programs to maximise sales potential and brand awareness.



Ausin Group

• Australia
• Real Estate
• 1 - 100 Employee

• Assistant Project Marketing Manager

  • Mar 2016 - Oct 2018

  Ausin Group is a property and investment company providing property, property management, finance, wealth management, taxation and accounting and immigration services to investors across Australia, New Zealand, Asia, the United Kingdom and the United States. Ausin sells premium off-the-plan properties ranging from luxury residences, high-density apartment towers, townhouses and houses to Australian and international investors with strong focus on China market. Key Responsibilities:• Manage global listing and promotion calendars within the organization and ensure the smooth project launches across United States, United Kingdom, New Zealand, Australia and China; • Work closely with Project Directors to develop and implement sales and marketing strategies for new development projects; • Manage and implement all approved marketing communications initiatives and materials for new development projects; • Liaise with internal and external stakeholders including developers, architects, builders, creative agencies, project directors through the lifecycle of the project; • Organise and coordinate local and offshore project promotions and events; • Research and share content for sales and marketing communications; • Organise and coordinate exhibitions and promotions under the direction of the Marketing and Communication Director to maintain and build positive brand perceptions in marketplace; • Create, manage and maintain projects and properties online advertising and listings; • Manage and monitor project marketing advertising and lead generation; • Prepare, coordinate and assist in project marketing submissions, presentations and proposals preparations; • Work closely with sales managers and provide marketing support for channel and retail sales; • Manage reporting for sales and marketing campaigns for external and internal key stakeholders; and • Prepare procedures and training documents for fellow project marketing team members within the organization.

• Marketing Coordinator

  • Apr 2015 - Mar 2016

  I was working at Ausin Group as the Marketing Coordinator.Key Responsibilities:• Prepare and repurpose marketing communications for sales team including organising marketing collaterals, sales kit and translation of relevant documents, etc;• Prepare marketing and pitch proposals;• Value adding to marketing function through ideas and innovations;• Report marketing and promotion activities;• Information sharing between colleagues across the United States, the United Kingdom, New Zealand, Australia and China;• Maintain promotion calendar;• Regular communications and reporting with developer clients;• Research, monitor and report on Australia and Victoria property markets; and• Liaise with external printers, creatives, marketing agencies and third-party providers as required.



EasyBookings Marketing Pty Ltd

• Events Services

• Sales and Marketing Coordinator/ Head of Customer Experience

  • Mar 2014 - Mar 2015

  I worked at EasyBookings Marketing as the Sales and Marketing Coordinator/ Head of Customer Experience. Key Responsibilities: • Assist the business development team with customer support and sales activities; • Provide on-site event support for customers as required; • Assist customers with queries about their events including creating and updating events content for customers; • Manage client funds including recording income, processing refunds, fee adjustments and releasing funds; • Assist with manage content and distribution of regular client communication; • Prepare sales pitches and business brochures to target clients; • Identify promotional opportunities and events for the company including product launches and industry trade shows; • Manage the implementation of agreed marketing and business development strategy under the direction of the marketing manager; • Assist with designing, developing and testing new website and its content; • Prepare journal entries for balance day adjustment, verify and post to ledgers by using Xero accounting package; • Reconcile the bank statement and the book recording; • Daily processing and allocation of client funds in accordance with income received; • Provide professional interpretation services (English and Mandarin) including translating website contents, business documents, project brochures and sales pitches; • Attend and interpret business meetings for foreign investors; • Perform administrative tasks including producing business documents, briefing papers, reports and presentations; and • Manage frequent business trips for directors that involve visa applications and itinerary reservations. ACHIEVEMENTS: • Developed strong analytical and conceptual skills with a detail focus. • Enhanced excellent level of negotiation skills and problem-solving abilities. • Established great networking skills to develop effective relationships. • Effectively converting marketing and implementing business strategy lead to sales.