Experience

The Jewish Day School of Metropolitan Seattle

• Director Of Admission and Marketing

  • Aug 2017 - Present

  Marketing & Recruitment • Create social media presence (Facebook, Instagram) for branding and exposure • Initiate and manage website update for mobile optimization and introduce SEO to increase web traffic • Responsible for creating and deploying external communication and weekly school wide communication • Engage with external constituencies to create community partnerships • Develop and implement new programming to attract and retain students Admission • Analyze and synthesize historical enrollment data to create a yearly plan to stem attrition • Streamline admission process to improve applicant experience • Evaluate and restructure Admissions Committee • Responsible for all aspects of the admissions process • Partner with Finance Office for enrollment, flexible tuition and grants Leadership & Strategy • Lead major decisions for school as member of Senior Leadership Team • Develop, evaluate, and implement school policy with Senior Administration Team • Manage multiple platforms for recruiting new faculty, member of Hiring Committee • Lead strategic planning regarding enrollment, analyze and provide comprehensive data to Board • Lead Board Committee and Parent Ambassadors in strategic planning and initiatives • Oversee and collaborate with the Parent Association • Support Development Director in planning and organizing special events and engagement initiatives Show less



Chabad Hebrew Academy

• Greater San Diego Area

• Director of Admission and Marketing

  • Aug 2015 - Jun 2017

  • Create and introduce grassroots initiatives to manage key opinion leaders within the community (including geographic, denominational, and ethnic constituencies) • Develop and implement programming to increase and broaden community engagement • Manage the development, creation and production of new website for rebranding • Create online presence using a variety of social media platforms • Responsible for creating all strategies and implementation of internal and external communication in order to consistently articulate the schools mission and vision • Member of senior leadership team responsible for evaluating, developing and implementing school policies and procedures Show less



Tarbut V'Torah Community Day School

• United States
• Education Administration Programs
• 1 - 100 Employee

• Director of Enrollment Management

  • May 2014 - Nov 2014

  In line with best practices at Independent schools across the country, my role was changed to Director of Enrollment Management. This reflects a shift in admissions procedures that utilize multiple constituencies in the school community.

• Admissions Director

  • Jun 1998 - May 2014

  I was responsible for all matters concerning admissions including new applicants and returning students in our K-12 program. These responsibilities include recruitment, marketing, community relations as well as the design and implementation of admissions procedures and assessment criteria for our K-12 program. I reported directly to the school’s administrators as well as the board of directors regarding all matters of admissions, recruitment and the development of policy.



Portland Jewish Academy

• United States
• Education Management
• 1 - 100 Employee

• Lower School Director

  • Sep 1992 - Feb 1998

  I was responsible for the supervision of teachers in our Pre-K to third grade program. I created, evaluated and advised teachers on curriculum development and classroom implementation, as well as classroom management. I planned and conducted regular staff meetings, provided support and assistance to staff, parents and students.

• Director of Admissions

  • Sep 1992 - Feb 1998

  As a part of my responsibilities I was the head of the admissions committee. I designed and implemented the admissions process as well as the assessment criteria for the school. In addition I was responsible for all matters concerning admissions, open houses and our annual kindergarten round up. I oversaw marketing and public relations for the entire school.