Marketing Copywriter

• Jun 2020 - Present

User Experience Writer

• Apr 2020 - Present

Currently, I am consulting for a Fitness app geared towards 50+ adults. My role is to: - Provide recommendations for the optimization of texts in the app - Collaborate with the CEO to design in-app messaging, push notifications, and email communications - Create personas to identify appropriate voice and tone guidelines - Conduct user research to better understand our users and their needs - Test/validate copy for key metrics including conversion and task completion Currently, I am consulting for a Fitness app geared towards 50+ adults. My role is to: - Provide recommendations for the optimization of texts in the app - Collaborate with the CEO to design in-app messaging, push notifications, and email communications - Create personas to identify appropriate voice and tone guidelines - Conduct user research to better understand our users and their needs - Test/validate copy for key metrics including conversion and task completion

UX Writer

• Apr 2020 - Present

I'm assisting the CEO with administrative tasks and scholarship assessment. She invited me on board after being impressed with my final project in her UX Writing Fundamentals course. For the project, I: - Created user journeys to understand the emotional state of user interaction - Established appropriate guidelines for style voice and tone based on user insights - Improved onboarding headlines and copy, as well as user-facing emails to sell the product's value proposition - Wrote all copy for components, microcopy, buttons, and confirmations to better lead and direct users through the interface - Established a friendly, informative, value-focused brand, and content strategy that resonated with users - Made diplomatic and informed design suggestions to assist the product design team Show less

User Experience Consultant

• Nov 2019 - Dec 2019

Worked with design team to integrate booking functionality for wedding trade show app. - Led user and comparative research - Conducted all client and user interviews to understand business goals and user needs/expectations - Wrote all product onboarding copy, instructions, and microcopy to help illustrate value, and facilitate the completion of tasks. - Began a content audit for client's deliverables; aimed at elimination of term inconsistencies throughout the application. Worked with design team to integrate booking functionality for wedding trade show app. - Led user and comparative research - Conducted all client and user interviews to understand business goals and user needs/expectations - Wrote all product onboarding copy, instructions, and microcopy to help illustrate value, and facilitate the completion of tasks. - Began a content audit for client's deliverables; aimed at elimination of term inconsistencies throughout the application.

User Experience Researcher

• Nov 2019 - Dec 2019

Design sprint aimed at improving website interface for a walking tour company with waining attendance. - Led research team to better understand and hypothesize around decreased tour attendance - Brainstormed with my design team on possible solutions - Drafted surveys, personas, and conducted interviews to further understand user needs and behaviors about guided tours, and strategize around changing opinions that this activity is “touristy” - Conducted card sorting of 80 tours. Named these categories to clarify tour themes and generate interest for users - Wrote pitch deck clarifying objectives and opportunities, and presented ideas to 28 designers for feedback and critique - Acted as the project manager, charting progress -- keeping the team on track with deadlines Show less

User Experience Designer

• Oct 2019 - Nov 2019

Omnivore Books | Desktop Web-Page Concept Project | UX Researcher/Designer - Redesigned information architecture -- enabling more effective sort & search through shop’s 600 titles - Conducted research to strategize about the best ways to keep business competitive with mega e-commerce sites, while maintaining that small, local business personality - Generated personas to better understand target user needs, and create content that suits their desires for assistance, recommendations, and quick, validated solutions for gifting - Produced clickable prototype enabling productive usability testing - Designed slide presentation in Keynote, clearly representing the design process, hypothesis, and solution - Wrote effective pitch deck clarifying objectives and opportunities and presented to stakeholders (as well as a group of 28 designers to receive their feedback and critique). Show less

Blogger

• Apr 2012 - Jan 2014

Lifestyle blog examining issues facing women as we age. A salty collection of tales and rigged up remedies for shipwrecked sirens. An assortment of anecdotes, personal essays, reviews, and social criticism. Messages in a bottle from the margins of gender and cultural identity. Lifestyle blog examining issues facing women as we age. A salty collection of tales and rigged up remedies for shipwrecked sirens. An assortment of anecdotes, personal essays, reviews, and social criticism. Messages in a bottle from the margins of gender and cultural identity.

Copy Writer

• Jan 2006 - Aug 2011

I wrote all copy for a monthly event I co-produced with team. Created marketing that promoted our talent and branded our event. Supplied monthly titles for our rotating themes. Managed our social media platforms. Sourced local and traveling performers. Resulted in a financially lucrative venture that supported underground SF art, dance, and music for 5 + years. I wrote all copy for a monthly event I co-produced with team. Created marketing that promoted our talent and branded our event. Supplied monthly titles for our rotating themes. Managed our social media platforms. Sourced local and traveling performers. Resulted in a financially lucrative venture that supported underground SF art, dance, and music for 5 + years.