Experience

Gary Lang Auto Group

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • Sep 2015 - Present

  *Strategize and execute monthly marketing plans including but not limited to broadcast schedules, print ads, direct mail, outdoor, social media and digital messaging seven OEM brands / three dealership storefronts, Used Car and Service Department and Secondary Financing.*Build Variable and Fixed Operation marketing budgets and measure ROI through online lead sourcing, BDC phone appointments and walk-in traffic.*Oversee reputation management, digital content and creative elements for multiple websites and monitor 3rd party vendor lead generation.*Procure all advertising invoicing and prepare monthly statements for Accounts Payable.*Collect all documentation for Co-Op submissions and audit credits to OEM accounting.*Facilitate trade show appearances and in-house promotions. *Work closely with BDC Department and Sales Associates to enhance in-bound and out-bound communications.



Ewald Automotive Group

• Director of Marketing

  • Sep 2013 - Sep 2015

  *Advise,construct and oversee monthly marketing strategies (to include newspaper, direct mail, digital, and broadcast) for six automotive storefronts/10 manufacturer brands, commercial truck division and Airstream of Wisconsin to ensure campaigns are rolled out on schedule*Initiate, negotiate and coordinate 3rd party vendor contracts and service platforms*Develop, monitor and report monthly budgets*Conduct and present monthly marketing analytics to corporate partners*Orchestrate communications between sales, service, accounts payable, HR and finance departments*Consult with managing partners on non-retail corporate entities*Monitor co-op funding, approvals and reimbursement