Wendy Cray Kaufman
Senior Copywriter & Content Specialist at The GIANT Company- Claim this Profile
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Credentials
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Building Customer Loyalty
LinkedInSep, 2022- Sep, 2024
Experience
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The GIANT Company
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United States
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Retail
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700 & Above Employee
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Senior Copywriter & Content Specialist
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Jan 2018 - Present
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Freelance Copywriter, Marketing Consultant
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Germany
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Advertising Services
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Self-employed
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Jun 2013 - Present
Well-rounded copywriter, editor and content developer with 11+ years of experience in retail grocery marketing. Tuned in to current food and marketing trends, as well as health, tech and family topics. Able to develop and/or contribute to marketing plans as well as assist in overall execution. Highly adaptable multitasker. Experience with recipe development, food styling and photography. Also experienced in B2B, technical writing, social media marketing, analytics, brand development, and content planning. Strategic web copy and white papers upon request. Blogger, travel writer, brand ambassador and Huffington Post contributor. Show less
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Ahold USA
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1 - 100 Employee
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Copywriting Specialist
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Aug 2006 - Jun 2013
Food-focused content development, recipe development, editing, web copy, ad copy, direct mail, in-store and broadcast radio script creation, marketing campaign development, magazine editing, magazine copy, circular proofreading, and collaboration with the in-house creative team as a whole on both internal and customer-facing communications. Food-focused content development, recipe development, editing, web copy, ad copy, direct mail, in-store and broadcast radio script creation, marketing campaign development, magazine editing, magazine copy, circular proofreading, and collaboration with the in-house creative team as a whole on both internal and customer-facing communications.
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Education
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Lebanon Valley College
Bachelor of Arts (B.A.), English Literature and Communications