Media Account Manager

• Aug 2023 - Present

Growth Acquisition Manager @ Daki

• Dec 2022 - Aug 2023

Product Marketing & Growth Coordinator @ PicPay

• Sep 2022 - Dec 2022

Product Marketing & Growth Specialist

• Aug 2021 - Aug 2022

BizOps Launcher

• Jan 2021 - Mar 2021

Cloud Humans is a managed marketplace leveraging the gig economy for services typically outsourced to BPOs (call center). We were accelerated by YC Combinator on Winter 2021 Batch. As a business operation manager on an early stage startup, I was responsible to manage, improve and analyze our operations, and, report their KPIs and OPIs to our B2B clients. Cloud Humans is a managed marketplace leveraging the gig economy for services typically outsourced to BPOs (call center). We were accelerated by YC Combinator on Winter 2021 Batch. As a business operation manager on an early stage startup, I was responsible to manage, improve and analyze our operations, and, report their KPIs and OPIs to our B2B clients.

Commercial Planning Sr Analyst

• Jul 2020 - Jan 2021

Ifood is today the leading app in the Brazilian food delivery market. As the commercial levers chair responsible, structured in the commercial planning team, my mission was to bring a more analytical bias to marketing campaigns, analyzing which restaurant profile was most suitable for each campaign, from an specific KPI perspective. Based on this, I was also responsible for unfolding this into a tactical plan for the commercial team, in order to help them bringing these restaurants to the campaigns. In this way, my role was to ensure a good alignment between marketing and sales team. In addition, the core of this role was to manage, analyze and report the impact that these promotional campaigns were having on customer results (restaurants) and on our business itself. Some of my main projects, followed by their impacts, were: - Commercial levers dashboard: in a partnership with Data Science team, we built a dashboard that correlated restaurants profile with commercial levers impact. With this tool was possible to understand how a restaurant cluster responded to each promotional campaign in a given KPI, and have predictability for future campaigns; - Company's biggest campaign Management: I had the opportunity to manage the restaurants offer that was being sell by commercial team for our biggest campaign, Black Friday. Here, I was responsible for analyzing what were the opportunities and gaps to cover with more restaurants Show less

Strategy and Operations Coordinator @ Uber Eats

• Dec 2019 - Jul 2020

Focal point for São Paulo Restaurants analytics related subjects. Created a restaurant plan for our territory - the largest city in Brazil, São Paulo - by structuring the main OPIs and KPIs that we would monitor to guarantee operational excellence and profitability, developing tools and projects to ensure that all of this would be followed. Some of my core functions and projects, followed by their impacts were:- Lead a new profitability opportunity project: Set hypotheses, built a model and run a project that aimed restaurant partners engagement leverage in accordance with the company's objectives from a perspective of a Net Income Analysis. This was adopted by all areas generating a campaign where we knew how to invest and what was the expected ROI. This project relevance turned from a territorial level project to a national campaign.- Develop the company's financial guideline for the sales team: Proposal of a new tool for calculating sales negotiations. This generated significant savings due to a personalized trading model, based on each client profile, instead of a general one. - Supported UberEats expansion to new areas: analyse the market, competitors, brand perception, points to improve and prospecting. This brought us the best known restaurants in the area expanded to our marketplace.- Implementation of in-app campaigns that aimed greater conversion for restaurants and high ROI: One example of a project that resulted on this was monitoring the city in micro areas to analyse where we could have best opportunities in terms of each established goal.- Self-Explanatory Dashboards: Structure which OPIs should be analyzed, which KPIs would be monitored and how we would give visibility to all this information to the stakeholders. This led the construction of a management profitability dashboard at a restaurant level, creating insights from all the data in order to support areas and making decision making faster. Built using SQL and Google Sheets. Show less

SMB Sales Ops Coordinator @ Uber Eats

• Aug 2019 - Dec 2019

As the first Sales Ops of the SMB Outbound team, I had the freedom and autonomy to structure the position in order to carry out projects from a new perspective, data driven. Thus, I was able to assist the commercial team in pursuing the company's goals through daily results monitoring and implementing constant improvements. The main projects and functions performed were:- Direct participation in the creation of the Sales Ops area: structured activity flows, area processes, reports and main measured KPIs- Sales Reports and Dashboards: developed reports to analyze the sales team productivity and bring insights for improvement in the business process and new opportunities- Focal point of Salesforce: tool point of contact and participation in its planning process in the area- Management presentations: storytelling materials prepared in a clear and objective way that was adopted on the management meetings Show less

Commercial Analyst

• Mar 2019 - Aug 2019

ASID Brazil is a social organization that promotes the inclusion of people with disabilities in the society. Awarded as one of the best NGOs in Brazil by Época, it works in partnership with large companies from the most varied segments, implementing projects to raise awareness about the cause of people with disabilities and their inclusion in the professional domain. In this organization I had the opportunity to develop the necessary skills to make consultative, effective and assertive sales, achieving great results such as: - Representing enterprise segment, I prospected, generated Outbound leads, cold calls and closed through negotiation strategies, always ensuring a good experience for customer which led to high conversion rate - Partnership with the Project Team providing feedbacks and insights to the model based on contacts made with customers - Closing of the largest contract in SP during the period that I was present in the organization - Prospecting, proposal structuring and project closing for large companies as Colgate and SAP Show less

Market Intelligence and Strategy Intern

• Jan 2017 - Aug 2018

Suzano Pulp and Paper is a Brazilian company with presence in more than 80 countries, which is among the 10 largest pulp producers in the world and is the largest producer of eucalyptus pulp in the world. As an intern in the area of ​​market intelligence and strategy, I performed market analysis and reports. I joined, as well, several projects aligned as company priorities. Main projects: - New markets: performed macroeconomic and sectoral analyses in markets that were of interest to Suzano; - Digital footprint: mapped the digital presence of +20 companies in the Pulp and Paper sector; - Brand assessment: evaluated the visual identity of all Suzano brands in the copy paper segment; - New BI platform: evaluated 4 different business intelligence platforms (SAS, SAP, Tableau, Power BI) and presented a solution to leadership; - Educational platform for entrepreneurship in Elementary School: development of learning material about entrepreneurship for children; (project awarded in 2017 as best among the 20 enrolled in the interns challenge) - Participation on the financial quarterly results: assistance in the numbers consolidation Show less