Experience

STXBP1 Foundation

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Consultant

  • Jan 2022 - Present

  Create and maintain webpage promoting individual fundraising efforts Create and maintain webpage promoting individual fundraising efforts



Cafedog Training

• Independent Marketing Consultant

  • Sep 2021 - Present

  Consolidating online presence to have a singular voice, look and feel. Creating a new website with cross-promotional capabilities on social media platforms with the goal of growing the reach of the business and building a growing following for instructional videos. Consolidating online presence to have a singular voice, look and feel. Creating a new website with cross-promotional capabilities on social media platforms with the goal of growing the reach of the business and building a growing following for instructional videos.



StoragePRO Management, Inc.

• United States
• Leasing Real Estate
• 1 - 100 Employee

• Marketing Consultant

  • May 2016 - Oct 2021

  Managed business-to-business marketing designed to promote brand awareness and ultimately create a new channel to reach new customers. Created and conceptualized the Ken's Corner series of promotional videos for StoragePRO's YouTube channel as well as the creation of branding and marketing videos. Leading to an increase in brand awareness and tradffic from YouTube to the StoragePRO website. Launched branding campaign across multi-channel media platforms which include Print, social media, trade show messaging and email campaigns. Managed the website redesign which included, content writing, design direction, and primary contact with the web design firm. Show less



CarlsonWilliam

• United States
• Restaurants

• Marketing Consultant

  • Nov 2009 - Aug 2010

  Provided branding direction, design support and wrote copy for the launch of the CarlsonWilliam website. Provided branding direction, design support and wrote copy for the launch of the CarlsonWilliam website.



Union Bank of California

• United States
• Banking

• VP Sr. Marketing Manager Consumer Advertising and Marketing

  • Apr 2000 - Oct 2002

  Set the tone and strategy for the consumer campaign. This campaign led to the establishment of an overall brand and positioning message for the bank. The campaign included TV, radio, outdoor, print and online media. Conducted the General Market Advertising Agency search. Managed advertising agency relation with the General Market and the Emerging Markets agencies. Managed Disney partnership advertising that included co-branded TV and radio campaigns. Launched major online campaign and introduced process for developing an online strategy, creative and tracking. Developed in-branch promotional video. Developed public relations advertising video Show less



Selfcare.com

• United States
• Health, Wellness & Fitness

• Sr. Manager Advertising

  • Apr 1999 - Apr 2000

  Initiated on-line agency search, oversaw due diligence and managed transition to new agency. Managed every aspect of ad agency relationship including management of marketing budget, creative, media and competitive research. Increased on-line advertising results by 500% through optimization based on CPC and CPO. Worked with off-line agency to launch SelfCare's first branding campaign which encompassed national TV, radio, and print advertising. Launched the Affiliate program. Instituted one-to-one strategy for customer acquisition and retention. Show less



Macromedia

• Germany
• Higher Education
• 1 - 100 Employee

• Marketing Manager

  • Jul 1996 - Mar 1999

  Developed online and direct mail marketing programs the Director, Flash and Dreamweaver product lines. Organized end user events to showcase scope of products. Coordinated with the ad agency on the creation of print, direct mail, and email marketing. Worked on the implementation of the first company branding campaign. Increased quarterly lead capture from 60K to 172K names. Decreased overall cost per lead to $9 from $28. Developed online and direct mail marketing programs the Director, Flash and Dreamweaver product lines. Organized end user events to showcase scope of products. Coordinated with the ad agency on the creation of print, direct mail, and email marketing. Worked on the implementation of the first company branding campaign. Increased quarterly lead capture from 60K to 172K names. Decreased overall cost per lead to $9 from $28.



Seybold Seminars (SoftBank Expo)

• Advertising Sales Manager

  • Mar 1995 - Jul 1996

  Increased sales territory by 42% in the first 6 months Exceeded territory sales go by $600,000 for 2 consecutive shows. Developed partner relations with 100+ accounts in Western US territory. Managed Inside Account Executive Increased sales territory by 42% in the first 6 months Exceeded territory sales go by $600,000 for 2 consecutive shows. Developed partner relations with 100+ accounts in Western US territory. Managed Inside Account Executive



Macworld Magazine

• Events Services

• Advertising Account Manager

  • Mar 1991 - Mar 1995

  Managed a $2.5 million territory. Made sales presentations to targeted prospects, customers, and advertising agencies. Consistently surpassed revenue and page goals by 20-30%. Doubled the pages in the territory in 5 months. Won market share awards for my territory for 3 consecutive quarters. Managed a $2.5 million territory. Made sales presentations to targeted prospects, customers, and advertising agencies. Consistently surpassed revenue and page goals by 20-30%. Doubled the pages in the territory in 5 months. Won market share awards for my territory for 3 consecutive quarters.