Experience

Tulane University School of Social Work

• United States
• Higher Education
• 1 - 100 Employee

• Director of Marketing and Communications

  • Oct 2023 - Present



Pennsylvania College of Health Sciences

• United States
• Higher Education
• 100 - 200 Employee

• Director of Marketing and Communications

  • Oct 2010 - Present

  • Responsible for planning, coordinating, and evaluating all comprehensive marketing and communications strategies/tactics to achieve institutional goals and objectives • Direct all marketing and communications programs and services including managing two partner marketing vendors, brand/reputation management, advertising, web and digital communications, SEO, graphic design, photo/video shoots, publications and print materials, internal and external communications, social media, PR and media relations, and crisis communications • Led College strategic rebranding initiative, including internal/external qualitative/quantitative market research, positioning strategy, brand promise formation, name change, logo, responsive website, all of which resulted in a 22% enrollment increase one year following the brand launch • Developed and maintained a departmental dashboard for tracking key performance metrics to guide operational decision making • Served as member of Risk Management Team collaborating with Board of Trustees to identify top institutional risks; developed risk registers and mitigation plans • Deliver presentations to Board of Trustees, President’s Cabinet, faculty, and staff Show less



Bridgewater College

• United States
• Higher Education
• 200 - 300 Employee

• Director of Alumni Relations

  • Dec 2006 - Oct 2010

  • Set the overall vision and direction for and led the of Office of Alumni Relations, including strategic marketing, communication initiatives and event planning to increase alumni engagement • Developed and implemented a strategic communications plan including market research, benchmarking, SWOT analysis, mission/vision statements, tagline and goals and objectives • Served as the Executive Director of the Bridgewater College Alumni Board of Directors and inspirationally lead various other volunteer boards, advisory councils, and committees • Conducted assessment and evaluation of all alumni events, programs and services including performing event cost analyses and implemented cost saving measures • Wrote, coordinated, and produced print, Web and award-winning electronic communication pieces including development of an alumni social media presence • Utilized market research to revamp Homecoming events resulting in 60% increased participation Show less



STOW AWAY SELF STORAGE

• United States
• Warehousing
• 1 - 100 Employee

• Vice President Operations

  • Jul 2005 - Dec 2006

  • Generated and implemented start-up marketing plan to target diverse customer base including local, student, and long-distance clientele • Created and implemented interactive website including developing and writing content, templates, web standards, navigational structure, photography, overall design, and online reservation forms • Developed administrative systems, internal/external marketing, company policies and procedures • Crafted brand identity via company name, logo, corporate identity package and facility design • Developed assessment tools to evaluate customer satisfaction and track marketing ROI Show less



James Madison University

• United States
• Higher Education
• 700 & Above Employee

• Assistant Director - Communications

  • Sep 1999 - May 2005

  • Managed brand identity of JMU Alumni Assoc. and the Office of Alumni Relations through creation of all marketing and communications pieces including four-color magazine inserts and ads, alumni chapter mailings, homecoming and reunion brochures, newsletters, and event invitations • Developed award-winning Alumni Assoc. brochure to promote services, features, and benefits • Increased subscribers of monthly e-newsletter by over 1000%; improved quality, content, and features-including offering a web-based version with digital photos • Increased web traffic to JMU alumni website by 56% in 5 months following site redesign • Improved JMU state license plate program by increasing scholarship revenue by more than 120% over a three-year period through implementation of marketing plan to meet fundraising goals Show less