Wellsley Kesel
Brand Copywriter at First Aid Beauty- Claim this Profile
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Spanish Limited working proficiency
Topline Score
Bio
Sarah G.
I might have been Wellsley's manager, but Wellsley did a pretty damn good job helping me manage the entire copy team and keep ABM's brand team chugging. Wellsley is a quick thinker, a proactive planner, and is fast to anticipate both the needs of the client and the broader team. She's considerate AND concise. In addition to clearly being a lifelong learner able to wrap her head around complex subject matter like sustainability, innovative technologies, and more, she's able to articulate what she's learned into absolutely snackable, down-to-earth copy. Whether it's an article, infographic, headline, slogan, whatever you need, she can write it. Additionally, she has the rare combination of a large talent with a small ego. She both gives and receives creative feedback constructively and kindly. I'm so sad to lose her, but I am so happy that I got to be a part of her journey. You'd have to be an absolute muppet not to want to work with her. I am so excited for the promising career she has ahead of her and I recommend her completely.
Sarah G.
I might have been Wellsley's manager, but Wellsley did a pretty damn good job helping me manage the entire copy team and keep ABM's brand team chugging. Wellsley is a quick thinker, a proactive planner, and is fast to anticipate both the needs of the client and the broader team. She's considerate AND concise. In addition to clearly being a lifelong learner able to wrap her head around complex subject matter like sustainability, innovative technologies, and more, she's able to articulate what she's learned into absolutely snackable, down-to-earth copy. Whether it's an article, infographic, headline, slogan, whatever you need, she can write it. Additionally, she has the rare combination of a large talent with a small ego. She both gives and receives creative feedback constructively and kindly. I'm so sad to lose her, but I am so happy that I got to be a part of her journey. You'd have to be an absolute muppet not to want to work with her. I am so excited for the promising career she has ahead of her and I recommend her completely.
Sarah G.
I might have been Wellsley's manager, but Wellsley did a pretty damn good job helping me manage the entire copy team and keep ABM's brand team chugging. Wellsley is a quick thinker, a proactive planner, and is fast to anticipate both the needs of the client and the broader team. She's considerate AND concise. In addition to clearly being a lifelong learner able to wrap her head around complex subject matter like sustainability, innovative technologies, and more, she's able to articulate what she's learned into absolutely snackable, down-to-earth copy. Whether it's an article, infographic, headline, slogan, whatever you need, she can write it. Additionally, she has the rare combination of a large talent with a small ego. She both gives and receives creative feedback constructively and kindly. I'm so sad to lose her, but I am so happy that I got to be a part of her journey. You'd have to be an absolute muppet not to want to work with her. I am so excited for the promising career she has ahead of her and I recommend her completely.
Sarah G.
I might have been Wellsley's manager, but Wellsley did a pretty damn good job helping me manage the entire copy team and keep ABM's brand team chugging. Wellsley is a quick thinker, a proactive planner, and is fast to anticipate both the needs of the client and the broader team. She's considerate AND concise. In addition to clearly being a lifelong learner able to wrap her head around complex subject matter like sustainability, innovative technologies, and more, she's able to articulate what she's learned into absolutely snackable, down-to-earth copy. Whether it's an article, infographic, headline, slogan, whatever you need, she can write it. Additionally, she has the rare combination of a large talent with a small ego. She both gives and receives creative feedback constructively and kindly. I'm so sad to lose her, but I am so happy that I got to be a part of her journey. You'd have to be an absolute muppet not to want to work with her. I am so excited for the promising career she has ahead of her and I recommend her completely.
Experience
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First Aid Beauty
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Brand Copywriter
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Aug 2022 - Present
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ABM Industries
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United States
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Facilities Services
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700 & Above Employee
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Copywriter
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Dec 2020 - Aug 2022
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Eat This, Not That!
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Freelance Writer
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Jan 2020 - Apr 2021
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SculptHouse
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United States
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Retail
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1 - 100 Employee
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Ecommerce Assistant
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Jun 2020 - Sep 2020
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Connect
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United States
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Advertising Services
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1 - 100 Employee
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Editorial and Marketing Intern
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Jan 2020 - Apr 2020
-Managed the social media accounts of multiple clients. -Covered and reported on conferences via social media and web articles -Wrote engaging copy for BizBash and Connect publications -Utilized Hootsuite to create and schedule social posts across four different Connect platforms -Managed the social media accounts of multiple clients. -Covered and reported on conferences via social media and web articles -Wrote engaging copy for BizBash and Connect publications -Utilized Hootsuite to create and schedule social posts across four different Connect platforms
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Modern Luxury
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Book and Periodical Publishing
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300 - 400 Employee
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Editorial Intern
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May 2019 - Aug 2019
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Fast Copy News
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Athens, Georgia
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Copywriter
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Aug 2018 - May 2019
• Recruited by UGA professor for copywriting and news company • Published by media outlets such as Atlanta Journal Constitution and dawgnation.com • Recruited by UGA professor for copywriting and news company • Published by media outlets such as Atlanta Journal Constitution and dawgnation.com
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TEGNA
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Digital News Intern
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Jun 2018 - Jul 2018
• Pitched stories to digital supervisor • Story with original reporting went viral in first week of internship • Published online articles daily • Assisted reporters on shoots by asking interviewees questions, setting up video equipment • Conducted research and interviews for investigative teams • Pitched stories to digital supervisor • Story with original reporting went viral in first week of internship • Published online articles daily • Assisted reporters on shoots by asking interviewees questions, setting up video equipment • Conducted research and interviews for investigative teams
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Red and Black The
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United States
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Performing Arts
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1 - 100 Employee
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Contributor
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Jan 2018 - Apr 2018
• Pitch unique and interesting stories to news editor weekly • Cover breaking news stories on or around campus • Report on newsworthy events, interview sources and meet deadlines • Pitch unique and interesting stories to news editor weekly • Cover breaking news stories on or around campus • Report on newsworthy events, interview sources and meet deadlines
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Her Campus Media
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United States
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Internet Publishing
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500 - 600 Employee
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Contributor
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Aug 2017 - Apr 2018
• Pitched unique and interesting stories to news editor • Wrote articles marketed to collegiate women • Covered news and pop culture stories • Pitched unique and interesting stories to news editor • Wrote articles marketed to collegiate women • Covered news and pop culture stories
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Education
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Grady College of Journalism and Mass Communication, University of Georgia
Bachelor of Arts - BA, Journalism -
Universidad de Cádiz
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2020 -
General Assembly
Digital Marketing
Community
