Wella Mañabo
Chief Marketing Officer at The Rockets Consulting- Claim this Profile
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English Native or bilingual proficiency
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Arabic Elementary proficiency
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Korean Elementary proficiency
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Spanish Elementary proficiency
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Chinese Limited working proficiency
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Bio
Kevin Hodge
Wella created some if the most amazing packaging graphics on FMCG at Do. Freeze. Making the products look so appealing to consumers. Incredible talent! Kevin
Kevin Hodge
Wella created some if the most amazing packaging graphics on FMCG at Do. Freeze. Making the products look so appealing to consumers. Incredible talent! Kevin
Kevin Hodge
Wella created some if the most amazing packaging graphics on FMCG at Do. Freeze. Making the products look so appealing to consumers. Incredible talent! Kevin
Kevin Hodge
Wella created some if the most amazing packaging graphics on FMCG at Do. Freeze. Making the products look so appealing to consumers. Incredible talent! Kevin
Credentials
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Essentials of Marketing
Kellogg Executive EducationMay, 2021- Nov, 2024
Experience
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The Rockets Consulting
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United Arab Emirates
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Business Consulting and Services
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1 - 100 Employee
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Chief Marketing Officer
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Aug 2022 - Present
What does it mean to take on a new challenge? For me, it has everything to do with fusing years of experience with an inherent passion for pushing every kind of envelope – and now that I am part of The Rockets Consulting firm, this is destined to be taken to a whole new level. As the Chief Marketing Officer for The Rockets, I have hit the ground running by heading up efforts towards the O! Millionaire project, the first nationwide draw in Oman - the first ever seen in the industry having noble and worthy causes. I have been honing my myriad of marketing skills at this position to add to the “euphonic growth mindset” the project exudes; the end goal is to plant more planet-saving trees, make Oman a more sustainable place and for everyone wherever you are in the world to participate and make your dreams come true. In attempting to meet this goal, I am contributing towards championing credibility, equality, simplicity and human-centricity while putting people first. I am very much looking forward to helping the O! Millionaire endeavor: • Make dreams come true through the first-ever draw • Strive to give back to society through efforts like the Oasis Park project • Impact the world through an innovative tree-planting program If The Rockets Consulting team is wholeheartedly behind being a catalyst for growth in people’s lives – evidenced by its own O! Millionaire and the Green Initiative Oasis Park – then it’s definitely an organization I am very happy to be a part of. The Rockets Consulting specializes in launching and optimizing lottery and gamification solutions like O! Millionaire, from innovative game design and marketing strategies – which I have been brought on to revitalize – to profitable prize structures and secure operational activities. Harnessing its clients’ values, I will be responsible for leveraging the company’s expertise and resources to develop market-secure solutions that match clients’ business objectives and help them win customers. Show less
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Dofreeze LLC
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United Arab Emirates
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Food and Beverage Services
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1 - 100 Employee
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Head of Sales and Marketing
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Aug 2018 - Aug 2022
I have been heading the Sales and Marketing team for over three years at Dofreeze in the FMCG Food category in the UAE and different countries in Asia, Africa, the USA, etc. My accomplishments are as follows: • Increased overall sales annually to xx-percent and Eurocake brand equity in the UAE to xx-percent • Successfully launched new brands such as Le Gateau est un Delice and Bake Naturly internationally • Successfully relaunched and rebranded Eurocake and Snack Time divisions on a global scale • Successfully launched and opened new markets in Asia such as Malaysia, Singapore, Cambodia, Thailand, and in the GCC, Africa, USA, etc. • Launched and rebranded company website, https://dofreeze.com/, as well as that of flagship brand Eurocake, https://eurocake.net/, and e-commerce platform at https://www.dofreeze.ae/ • Launched and managed social media accounts (Instagram, Facebook, et al.) @dofreeze.ae, @euro_cake, @legateauestundelice and @bakenaturly • Crafted intricate, attention-grabbing press releases to announce product launches and new market acquisitions, yielding new leads, increased amounts of views, and enhanced branding opportunities • Managed and closed new multinational accounts/companies such as Mondelez, General Mills, Walmart China, and many others as a result of effective digital marketing efforts (while also achieving first-page ranking on Google search) • Awarded recent diplomas and certificates from prestigious universities to continuously advance education by attending online courses and additional training sessions Show less
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PERFECT MANAGEMENT
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Belgium
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Business Consulting and Services
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1 - 100 Employee
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Marketing Manager
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Dec 2017 - Aug 2018
• Developed marketing plans for prominent Dubai-based management and marketing services company, as well as for customers with specific objectives across different channels and segments • Executed marketing programs from start to finish • Drove creative team to develop online and print advertising, website development, social media, brochures, videos, and other marketing collateral • Managed content and updates for customers, internal touchpoints, newsletter, social media, and other communications • Digital marketing consultant for Dofreeze LLC Accomplishments: • Launched sales website for real estate project in Greece, https://kalisunvillas.com/, as well as a holiday booking website, https://kalisunhouse.com/ • Launched and managed social media accounts (Instagram, Facebook, et al.) @kalisunvillas and @kalisunhouse Show less
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Leads Dubai - Lead Generation Company
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United Arab Emirates
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Advertising Services
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1 - 100 Employee
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Digital Marketing Manager
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Sep 2014 - Aug 2017
• Developed digital marketing goals and strategies for Dubai-based company and its clients to identify target audiences • Managed all web, SEO/SEM, database marketing, email, social media, and advertising campaigns • Designed, built, and maintained social media presence • Managed clients and their business goals concerning generating leads and driving sales • Planned and executed digital content creation • Managed digital marketing staff in the areas of orientation, training, and educational opportunities • Exuded proven proficiency in marketing research and statistical analysis • Managed and optimized ad accounts such as Google Ads, landing pages, Facebook, and other marketing tools • Digital marketing consultant for Dofreeze LLC Accomplishments: • Developed and launched digital marketing campaigns for clients, ultimately generating a 40-percent increase in annual sales. • Co-founded online portal for the wedding industry at https://www.weddingchamps.com/ to help suppliers generate leads through PPC, increasing sales to 20-percent monthly – all while assisting couples in finding the perfect supplier for their big day • Developed brand guidelines, brochures, and other marketing collateral • Performed ongoing customer/market research and demographic profiling to identify and capitalize on an unmet market need ahead of the curve. Show less
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Future University Sudan
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Khartoum, Sudan
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Operations Manager
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Dec 2009 - Mar 2012
• Managed operations for Sudan-based investor presentation company on behalf of VC investors in India, Korea, China, France, and Sudan. • Worked closely with the Chairman of the Board and managed his businesses • Acted as General Manager when required • Streamlined and optimized operations • Analyzed industry, regulatory and economic statistics PROJECT IMPLEMENTATIONS: Future University Sudan • Database analysis and optimization to streamline operations • Management of sub-contractors • Team management DD Crystals Co. • Operations policies, procedures, and execution • Team management and coaching • Sales management and oversight • Production oversight • Recruiting • HR policy development • Optimization support CGNPC (China Guangdong Nuclear Power Group) • Produced study on Sudan’s economy and stability (energy consumption) • Maintained track for energy framework, strategies, and significant policies needed to operate a nuclear power plant in Sudan fully Manub Mining Co. • Authored study on Sudan gold-mining, oil, and agriculture as the primary source of revenue • Closed venture capital agreements with foreign entities for further gold exploration • Partnered with Managem Morocco to manage gold-mining blocks in Sudan, Ethiopia, and Djibouti Accomplishments: • Created, presented, and signed nuclear power plant projects amounting to 100 million dollars • Co-founded, formulated, and established DD Crystals’ Crystal/Glass Shoppe in Sudan Show less
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Education
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2021 - 2021
Harvard Business School Online
Other/Certificate in Negotiation Mastery, Complete -
2002 - 2005
Southwestern University (PH)
Bachelor of Science (BSc), Tourism and Travel Services Management
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