Wei-Ling Chiu
Chief Strategy Officer (CSO) at Be Bold- Claim this Profile
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Mandarin Full professional proficiency
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English Full professional proficiency
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Afrikaans Professional working proficiency
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Bio
Credentials
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Oxford Leading Sustainable Corporations Programme
University of OxfordOct, 2022- Oct, 2024 -
Chartered Marketer of South Africa
Marketing Association of South AfricaSep, 2013- Oct, 2024
Experience
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Be Bold
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France
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Technology, Information and Internet
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1 - 100 Employee
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Chief Strategy Officer (CSO)
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Feb 2011 - Present
Wei-Ling is a passionate digital business evangelist, with 17 years of work experience in digital transformation, product design, user experience and brand management with multiple global businesses. She brings diverse industry knowledge across cultures and borders. Showcasing innovative ways of ensuring sustainable growth and efficiency through digital tools and platforms. She holds a Master of Science in Information Systems Management from the University of Liverpool and Bachelors of Commerce in Information Systems with the University of Cape Town. Currently, she is leading Digital Transformation for clients through Be Bold. She specializes in leading multi-functional teams and establishing best user experience practices and processes in the organizations. Building robust monetizable products for some of the biggest telco and technology companies in Africa. She has great experience in handling the large global platforms across the globe and a making seamless experience across devices and digital touchpoints with effective communication for the customers. She is an expert in crafting lovable experience for consumers through simple and usable products. Key areas of expertise: • User Experience & Design Strategy • Information Architecture & Interaction Design • Online Consumer Experiences for web and mobile platforms • New Media Strategy • Build/ Lead teams in different verticals • Managing ROI • Competitive Analysis • Digital transformation through customer engagement strategies and design • Project Conceptualization, Evaluation, Planning and Execution Notable clients, she has worked with: MTN Group Vodacom Huawei Popcorn Training Gemalto Show less
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MTN
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United States
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Advertising Services
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1 - 100 Employee
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Group General Manager: Digital Marketing
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May 2018 - Jan 2020
As the Group General Manager for Digital Marketing, I’m responsible for defining and implementing MTN Group’s digital CI guidelines, strategies, policies and design systems to ensure group wide consistency of the brand across 21 Operations. This also includes defining and implementing a marketing technology stack in the areas of analytics and media across all digital touchpoints. Managing a direct team of 2 Senior Managers and dotted line reporting of digital marketers across 21 MTN operating countries. Consulting to all OpCos in matters of digital marketing. Leading MTN Group to become a center of excellence and a market lead digital operator.There are 4 areas of focus as charged with this role:1. UserExperienceDesign–UX,UI2. DigitalAdvertisingandCampaigning 3. SocialMedia4. MarketingTechnologyAchievements to date;+ Website transformation across 21 operating countries within 12 months, including analytics and lead management functionalities.+ Implement a Brand Portal which is a single place for all brand assets+ Create, design and implement an advertising design system acrossdigital user touchpoints.+ Digital Marketing strategies for Enterprise and Consumer serviceofferings for across segments. Show less
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Senior Manager: SME Segment
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May 2016 - Apr 2018
Senior Manager in MTN Business owning the Small Business segment forSouth Africa. Creator of The Digital Entrepreneur Masterclass. Managing 1 direct report on a day-to-day basis. Managing 360 degree agency to ensure successful execution of campaigns. Other responsibilities include Digital Marketing and Mobile Solutions Marketing.+ Strategy development – Define SME, Digital Marketing and Solution Marketing strategies to achieve business objectives and revenue target.+ Marketing planning - Translating strategies into integrated marketing plan (traditional and digital) with tactical actions and budgets.+ Marketing performance management - Ongoing monitoring of campaign performance and reporting on results with recommendation of improvements - Leads driven.+ Thought Leadership - Content strategy creation with best practices to define and implement content marketing into the business.+ Management of stakeholder relationship - Day-to-day management of client relationships and alignment overall CRM strategy.+ Marketing financial and implementation management - Management of budget utilisation, margins and profitability targets.+ Client experience definition for clients to ensure an experiential marketing practice within the business. Show less
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Dimension Data
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South Africa
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IT Services and IT Consulting
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700 & Above Employee
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Global Marketing Manager
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Jul 2012 - May 2015
I have held 3 positions in Dimension Data; 1. National Manager: Marketing and Communications - Mumbai, India 2. Global Marketing Manager: Data Centres - Johannesburg, South Africa 3. Senior Solutions and Client Marketing Manager - Johannesburg, South Africa (Internet Solutions) + Developing and managing strategic marketing plans, both internally and externally, in support of the group’s solutions and services strategy for B2B and B2B2C markets. + Developing and managing marketing campaigns and initiatives in collaboration with different areas of the business, working closely with the sales and product management teams. + Implementing account-based marketing campaigns. These generated an estimated ZAR150 million (USD15 million). + Developing a client account-marketing program, which created a thought leadership platform to generate and build leads. + Strategizing, managing and executing taking Internet Solutions to the international market within the global carrier segment. + Building the Internet Solutions brand through attending capacity conferences in Africa and Europe. The leads generated from the conference amounted to an estimated ZAR50 million (USD5 million). Show less
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Nokia Siemens Networks
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Telecommunications
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1 - 100 Employee
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CES Solutions Manager - Sub Saharan Southern Africa
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Jun 2010 - Jan 2011
+ Working with internal and external divisions in defining strategies to build the CES portfolio and generate new revenues. + Understanding the telecom environment and needs to identify, promote, market and design relevant business opportunities. + Having a deep understanding of telecom operators’ strategic and business plans to help create profitable solution businesses. + Managing, identifying and understanding third party value-added-services providers in the CES portfolio to supply complex solutions to meet customer demands. + Developing strong relationships internally and externally to be able to drive the B2B CES portfolio proactively. + Supporting the sales force in responding to technical, marketing and value-of-solution tenders, taking on the role of bid manager and technical stream lead and assisting with pricing configuration to guide the team in responding to solution requirements. + Educated account managers about my product portfolio and developed business strategies for African operators such as MTN, Vodacom, Bharti, Unitel, LEO, Safaricom and Viettel. As a result, they started selling telecom business solutions instead of just telecom equipment. The company is now a preferred supplier to Unitel in Angola, for example, with deals of over EUR1 million. Show less
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OLINE MARKETING & COMMERCIALIZATION MANAGER
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Jan 2010 - Jun 2010
Development of online marketing strategies for across products within the organization. Create relationships with brand and advertising partners to enhance marketing exposure. To collect and analyze marketing response data to improve marketing messages.Quantifiable Achievements:Responsible for the development and execution of Online Marketing Strategies. Continuously creating new partnerships with various brands and advertiser for collaboration campaigns. Example: Upgrades campaign. Creating a collaboration of Vodacom, Blackberry and FOX studios. The campaign made a record breaking number of upgrades during the 2 month campaign of OTL, BTL and ATL. Secondly developed the WEB, MOBI and online strategy for Vodacom Color new Youth Product. Lastly developing an alignment strategy for all Vodacom product and services which will help to cross and up sell each other. Show less
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PRODUCT MANAGER: Mobile Advertising
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Dec 2008 - Dec 2009
+ Developing online marketing strategies for all products within the organization. + Building relationships with brand and advertising partners to enhance marketing exposure. + Collecting and analyzing marketing response data to improve marketing messages.+ Developing and executing online marketing strategies. + Developed an opt-in, targeted advertising platform. The product had no budget for any marketing or enhancements activities. We used a bartering concept and brought ZAR2 million of marketing value and ZAR2 million in revenue in a year. + Grew the fully profiled base from 100 000 to 300 000 in six months, resulting in a total of 600 000 members. Show less
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Huawei Technologies
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United Kingdom
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Telecommunications
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200 - 300 Employee
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Marketing Vice Director
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Jul 2007 - Dec 2008
+ Defining a strategy for and developing, executing and managing comprehensive marketing plans. + Integrating marketing initiatives designed to penetrate and grow targeted markets. + Coordinating with customers, management, internal departments and vendors to align all marketing efforts to corporate goals. + Planning and implementing regional market research and analysis. + Played an integral role in product development activities. + Defined product roadmaps for operator customers. + Introduced innovation in the local marketing and product team. + Represented Huawei at global events (nominated as the main spokesperson for GSM Africa in November 2007) + Developed an end-to-end multimedia broadcast multicast services solution that cost ZAR10 million (USD1 million) and resulted in many more projects and revenues. Show less
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MobileumInc
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Philippines
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Information Technology & Services
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1 - 100 Employee
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Technical Account Manager (Contract)
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Jul 2006 - Jun 2007
+ Working within a team environment to carry out a full range of marketing, sales, pre-sales and account management functions. + Establishing product selection, pricing and programs. + Coordinating and delivering projects in Africa, which involved in-resource allocation, project management, equipment shipment, technical training and after-sales service. + Writing tenders, proposals and submissions to telecom operators. + Marketing and business development of roaming products within Africa (Mozambique, Nigeria, South Africa, Kenya, Congo). The rest of Africa would be interacted with on a remote basis as a sales support, marketing and project management function. + Managing projects, which involved resource management of project implementations and installations on operator premises until acceptance sign-off. + Implemented over 10 projects and helped close five deals. All this amounted to about EUR2 million. Show less
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Gemalto
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France
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Business Consulting and Services
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Senior Technical Consultant
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Mar 2003 - Aug 2006
+ Responsible for Taiwan's three major telecom operators: ChungHwa, FarEasTone and Taiwan Mobile. + Providing customer technical support and training, systems analysis and design, project and product management, technical marketing and administration, pre-sales, product marketing, security consultancy and production/delivery planning services. + Managing projects 3G, CDMA, GSM, Mobile WLAN and government traffic mobile projects as well as NFC contactless solutions for these operators. + Performing key technical roles as a leader in these projects. + Represented Gemalto in various technical seminars and customer forums. + Recognized by management as key member of the marketing and account management team. + Consulted to telecom operators in the implementation and commercial launch of 3G networks. + Marketed, implemented and delivered several VAS solutions: Dynamic STK, phonebook backup, roaming solutions, multiple SIM and many more. + Systems Integration for new products and solutions. Show less
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Education
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Saïd Business School, University of Oxford
Leading Sustainable Corporations, Sustainability Studies -
2006 - 2009
University of Liverpool
Master of Science, Business Management -
2015 - 2015
University of Cape Town
Certificate, Digital Marketing -
2013 - 2013
Vega School of Brand Leadership
Strategic Brand Leadership, B -
2004 - 2005
Hong Kong Design School
Diploma, Advertising Design -
2000 - 2002
University of Cape Town
Bachelor of Commerce, Information Systems
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