WEI ZHENG
Data Analyst at DataTech Services- Claim this Profile
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Bio
Credentials
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Deep Learning Specialization
CourseraFeb, 2020- Oct, 2024 -
Tableau Essential Training
LinkedInDec, 2019- Oct, 2024 -
SQL Essential Training
LinkedInNov, 2019- Oct, 2024
Experience
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DataTech Services
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Canada
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IT Services and IT Consulting
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1 - 100 Employee
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Data Analyst
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Jul 2019 - Present
Project 1: Database and End-to-End ETL Pipeline (VBA, Python, SQL) • Assisted with designing a database to store and manipulate data about clients, transactions, agents, referrers, etc., and building an end-to-end ETL pipeline to automatically read data from excel files and load data into MySQL database using Python • Performed a requirements analysis and designed a conceptual ER model and a physical data model using DB Designer • Generated unique ID for each transaction using VBA and referral ID using excel build-in functions • Communicated with business team to modify database schema and python codes in the development stage • Identified manually caused data errors in excel files and created daily data quality report for the business team using Python • Validated data integrity and consistency and created views from multiple tables using SQL queries in the staging environment Project 2: Business Analysis and Marketing Campaign (Python, SQL, Tableau) • Built an executive dashboard of overall performance with a date filter automatically updated to the latest using Tableau Desktop • Created calculated fields showing the percentage of annual growth and YTD settled amount and corresponding trend line in Tableau • Performed a descriptive analysis and a cluster analysis to segment clients using Python; Created an analytical report with valuable business insights and marketing strategies using PowerPoint and made a presentation to the project manager • Filtered out target clients based on different marketing strategies using SQL queries in MySQL and exported selected clients’ aggregated information as excel files; Wrote documentation to translate between codes and marketing strategies • Prepared customers’ data as excel files and implemented Gmail API to send emails with promotion code to target customers • Successfully help to increase the number of new customers and customers’ settled amount Show less
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Nipissing University
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Canada
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Higher Education
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300 - 400 Employee
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Research Assistant
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Jul 2019 - Dec 2019
• Conducted a literature review regarding the factors which influence menopausal symptoms and their related interventions. • Performed meta-analysis using CMA and Review Manager. • Drafted several project proposals based on the results of the review and the analysis. • Conducted a literature review regarding the factors which influence menopausal symptoms and their related interventions. • Performed meta-analysis using CMA and Review Manager. • Drafted several project proposals based on the results of the review and the analysis.
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Toronto Western Hospital
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Medical Practices
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200 - 300 Employee
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Research Assistant
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Sep 2019 - Oct 2019
• Helped conduct a randomized control trial examining the effects of a physical activity prescription on physical activity (PA) and quality of life (QOL) post-bariatric surgery. • Processed data and performed descriptive data analysis in Excel and R. • Built a linear model to identify the background characteristics which had a significant effect on PA and QOL in R. • Illustrated the results of the analysis using a report. • Helped conduct a randomized control trial examining the effects of a physical activity prescription on physical activity (PA) and quality of life (QOL) post-bariatric surgery. • Processed data and performed descriptive data analysis in Excel and R. • Built a linear model to identify the background characteristics which had a significant effect on PA and QOL in R. • Illustrated the results of the analysis using a report.
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Chinese Academy of Sciences
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China
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Research Services
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700 & Above Employee
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Research Intern
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Jul 2016 - Aug 2016
• Identified factors which greatly affect users’ advertising impact on Facebook. • Communicated and presented analysis regarding the vulnerability and variability of the Facebook network structure. • Analyzed the merits and demerits of using three existing algorithms (greedy algorithm, sorting algorithm based on number of followers, and sorting algorithm based on the Independent Cascade Model). • Proposed a combined model to choose the micro-community with the greatest advertising impact using Facebook datasets. Show less
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Education
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University of Ottawa
Master's degree, Mathematics and Statistics, Concentration in Statistics -
Fuzhou University
Bachelor of Science - BS, Mathematics and Applied Mathematics